Third Party Social Networks
VsBusiness Owned
& Managed Communities
Social Software & Social Networking Platform
Customers talk about your
business online with or without
your involvement
Social Software & Social Networking Platform
There are two types of online platforms they can choose to
discuss on
Social Software & Social Networking Platform
Third Party social networks OR communities owned , hosted & managed by your business
Social Software & Social Networking Platform
Third Party social networks
have a large existing user base & make
building a community easy
Social Software & Social Networking Platform
They provide a wide reach but
also have a disadvantage…
Social Software & Social Networking Platform
As a business you have very little control
over content & your community
Social Software & Social Networking Platform
The level of ownership may not be enough
to achieve specific
marketing goals
Social Software & Social Networking Platform
Social Software & Social Networking Platform
Building, managing & hosting your
own community can have some
benefits
Social Software & Social Networking Platform
Better ownership & control over
content, conversation &
community direction
Can be customized and
scaled with evolving needs
of a growing community
Social Software & Social Networking Platform
Can be integrated with other software
platforms & marketing initiatives
Social Software & Social Networking Platform
Can be more flexible for launching specific
marketing objectives
Social Software & Social Networking Platform
Help control the online
conversation around your
business
Social Software & Social Networking Platform
Communifire
Social Software & Social Networking Platform
Social Software & Social Networking Platform
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