Networking During Conferences: 14 Ways to Unleash Your Digital
Potential
Events and conferences are the holy grail of networking. In this presentation I will explore how to take advantage of the during-event
digital conversation to network and make new connections
Morad SternGlobal Dev Communities Manager, Hewlett Packard Enterprise (HPE)
[email protected]@MoradMorad Stern
Event are fun. They can also be a great place to network and get to know very interesting people from your industry
Face to Face
Digital
Week before event
Week after the eventDay of the eventWeek before event
Day of the event Week after the event
Face to Face
Digital
Week before event
Week after the eventDay of the eventWeek before event
Day of the event Week after the event
Face to face networking is available only during the event itself. However, most people ignore the fact that the digital platform enables us to network with
participants of a professional conference even before and after the event is over
Photo Credit: Kate Ter Haar
Mapping
Do your homework before coming to the conference: Who is coming? Who will be lecturing? What are the event communication channels? What value can I add or contribute to this event?
Map all the relevant social accounts related to the
conference
Photo Credit: Kate Ter Haar
Week before event
What is “Mapping”? See here
Mapping
Share with your friends and followers that you’ll be participating the event.
Ask people to tell you if they are going too
Week before event
Try to figure out who are the people behind the event. Try to connect them. Offer your
help
Photo Credit: TopRank Marketing
Week before event
Don’t forget to share you just arrived. Use the “check in” option. Use different digital
platform to check who already here
Photo Credit: TopRank Marketing
During the event
Noticed a familiar face from Facebook / LinkedIn / Twitter? - Don’t be shy
and say hello
Photo Credit: Robert Scoble
During the event
Usually, lecturers in professional events are interesting people
(especially in big conference). Look out for them and reach them
During the event
Photo Credit: Globes MAD 2016
Next Slide is a great example…
I looked for the 6 people in the previous slide (They spoke in a conference I lectured as well). I found their Twitter accounts and mentioned them together, doing so during my own lecture
During the event
Search for the real time digital conversation going on regarding the
event (Twitter’s # might be a good start). Join that conversation
Photo Credit: Eric Fischer
During the event
Share, share, share: Insights, images, feelings - from the event
Tag, tag, tag: People you meet. Lecturers you hear. Location that relevant to where
you are
Photo Credit: Joel Kramer
During the event
What’s the conference top insights right now? Look for
viral / provocative headlines. Share!
Photo Credit: Heisenberg Media
During the event
Participating the conference as a group? Awesome – work as a group: Tag each other, mention each other, share your
teammates statuses and vice versa
Photo Credit: Willy Lange
During the event
Have you met someone interesting during the
conference? Write his / her name down
Photo Credit: Johan Larsson
During the event
…Look for this person’s online digital assets. Contact him or her
Week after the event
Photo Credit: Johan Larsson
Summarize your experience from participating. Write it as a post or status. Try to emphasize industry
trends that the event reveled
Week after the event
Share pleasant moments from the event. Look for
official summary and images online.
Week after the event
Morad SternGlobal Dev Communities Manager, Hewlett Packard Enterprise (HPE)
[email protected]@MoradMorad Stern
Thank you!
