‘Disneyfication?’
‘To me, becoming “Disneyfied” is not a bad thing… Disney knows how to make movies.’
- Stan Lee
How much money?
•US$1 billlion+ at US Box
Office & DVD sales
•US$188 million in licensing
fees
•Sony’s share approx 25%
‘New’ competition?
Sustainable competitive advantage
EntrepreneurshipEntrepreneurship
Collective learningCollective learning
Knowledge sharingKnowledge sharing
Collaborative learningCollaborative learning
Interfirm networkingInterfirm networking
Knowledge Economy
Intangible capitalIntangible capital
Explicit knowledgeExplicit knowledge Tacit knowledgeTacit knowledge