New Media
&Social Benefit
The WorldIs Built On
Baltimore’s Networks
Dave Troy’s http://peoplemaps.org/
Social MediaIs All About
Relationships
Social Media DefinedOnline tools that allow people to create and share content
• Collaborative projects (Wikipedia)
• Blogs and microblogs(Twitter)
• Content communities (YouTube)
• Social networking sites (Facebook)
• Virtual games worlds (World of Warcraft)
• Virtual social worlds (Second Life)
EverythingYou Know Is
Social Media Myths
“My people aren’t on social media.”
“We’ll get an intern & let them do it.”
“We should be on all of the sites. It’s free.”
“We’ll make a lot of money without a lot of work.”
“My people aren’t on social media.”
“My people aren’t on social media.”
“My people aren’t on social media.”
Social Media Myths
“We’ll get an intern & let them do it.”
“We should be on all of the sites. It’s free.”
“We’ll make a lot of money without a lot of work.”
Social Media Myths
“We’ll get an intern & let them do it.”
“We’ll make a lot of money without a lot of work.”
Social Media Myths
“We’ll make a lot of money without a lot of work.”
Back To The
Some Examples
Quick Stats
> 955M monthly active users
> 552M daily active users
Vocabulary
Profiles
Pages
Groups
Friends
(June 2012)
Quick Stats
> 340M tweets daily
> 1.6B search queries
> 140M users
Vocabulary
Tweets
Retweets
Lists
Followers
(March 2012)
Quick Stats
> 175M members
~4.2B searches in 2011; likely 5.3B in 2012
Vocabulary
Profiles
Contacts
Companies
Groups
(August 2012)
Quick Stats
> 4B hours of video watched each month
> 800M unique visitors monthly
Vocabulary
Channels
Uploads
Playlists
(April 2012)
Blogging
Quick Stats
> 181 million blogs
• Mostly well educated women, 18-34
Vocabulary
Posts
Comments
RSS Feeds
News Reader
(March 2012)
Together Your
Process
The ProcessSet a goal
Collect baseline
data
Try itEvaluate
Reflect & revise
Is It Worth It?
• Record the baseline
• Start simple
• Look to your goal for what to track
• Look at trends
• Give it time
• Don’t forget to translate numbers into $ or services
E-newsletter Subscribers
OpenRate (%)
FacebookFriends
Website Visits
Twitter Posts
TwitterFollowers
BlogPosts
BlogTraffic
Baseline 2000 23 10 4200 10 3 0 0
January 2225 29 30 5400 5 10 1 325
February 2275 27 60 5000 20 25 3 850
March 2375 22 87 5600 50 60 7 650
What Do You Count?• Engagement
– Likes, retweets
– Subscribers, followers
– Comments, click throughs, opens
• Don’t forget qualitative data
• Tools
– Listening
– Google Analytics
– You Tube Insight
– Face Book Insights
General Tips
• Start small.
• Be present and engaged.
• Watch what other people do and then figure out your style.
• Mix personal and professional. Or don't.
• No one knows what their first post should be. Just post something and get it over with.
General Tips
• Make it a good habit.
• Be a person & remember that people are on the other side.
• Post what you want, but be ready to live with the consequences.
• Combine your online and offline networking for the greatest impact.
Your
What Are Your Fears?• I’m too busy.
• Staff will embarrass the organization.
• Public will criticize our organization.
• Others?
Resources• Idealware - http://idealware.org/
• TechSoup - http://www.techsoup.org/
• NTEN - http://www.nten.org/
• Tech & Social Change Baltimore -http://www.meetup.com/Tech-Social-Change-Baltimore/
Contact Information
Kate BladowFounder & Strategist
Powered Pursuits
(406) 431-5597