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Project SoleMate
Luis (Antonio) Rivera
Garrett McCloudJoshua Mays
Cameron Alekajbaf
Quynh Le 1
Picture Here
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ExecutiveSummaryProjectTimeline
Project Budget
Project Scope
The Project includes:
The entire process of making a running shoe
(research, design, test, manufacture) Marketing plan for the shoe trucks and retail
storefronts where customers will purchase the shoe
It will not specify:
How the shoe will be distributed outside an initial test
market: Boulder, CO
Any related products such as socks or running clothing Any plan for distance / Internet sales
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Whats in the
presentation?
1. Product Design
2. Market Positioning
3. Product Experience
4. Sales Campaign
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Market Research -
Background 40% of footwear sales:
casual and dress shoes
30% of footwear sales:
athletic shoe segment Main Players: Nike and
Adidas
Top concerns ofrunners:
Injury prevention
Performance
Comfort
Athletic
30%
Casual /
Dress
40%
Other
30%
Footwear Sales
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Market Research Focus
Group Focus group sessions:
Currently active runners
People who do notcurrently run becauseof foot pain
2 week long producttest:
Members selected from
focus groups Try samples for two
weeks
Log results in diary
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SoleMate vs. Competition
SoleMate
Custom fit
One sizing lasts alifetime
(Optional) built inactivity tracker
Mobile shoe truck forsizing / ordering
Competition
Standard sizing
Sizing can vary betweenbrands
Must purchase separatepedometer
Regular retail store oronline purchase
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Design Outer Layer
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Women Custom
Fit Running Shoes
Men Custom Fit
Running ShoeShoes are made
from Recyclable
materials :
Bamboo
Organic Cotton
Organic Wool
Recycled Rubber
Coconut
And more
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Design Insoles
Anatomy of a Running
Shoe
Dr. Scholl's Active Insole
Old Shoes Made New
Solay Removable Mid-Sole
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Fitness TrackerMisfit Wearables- Weight: 0.35 oz
- Battery life: 180 days
- Price: $99
HACALO Run and Walk
Sensor:
- Weight: 10 oz
- Battery: 200 hours
- Price: $35
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Testing In order to test the shoe, we
Prototyped
Human tested
Machine Tested
Refined
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Beta Testing and
Modifications Athletes tested the
shoes. Gave us feedback
Gave us insight
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Final Testing
To simulate long termwear and tear, we usedmachines.
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Manufacturing
Made-to-order process
Manufactured in storeusing robotic
technology
Standard sizes for eachshoe component, fabriccut for each shoe
Fitness trackerpurchased fromexternal supplier
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Procurement
Just-in-time productionstrategy
Long-term contracts
with localmanufacturers anddistributors
Environmentallypreferred materialswhen possible (rubber,recycled polyester,organic cotton)
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SoleMate Trucks
Debut: Boulder, Colorado Most active city in America
Close to other active cities
New Concept: Shoe Trucks will appear at local
5Ks and popular running trails
Shoes on display Feet can be measured for shoes
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Why Buy SoleMate Shoes?
Custom fit prevents pain and injury
Activity tracker
Competitive pricing vs. Nike and Underarmor Eco-friendly
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