Quick Snapshot
Wk 20 -2013
MCCS
ABP News # 2 news channel
21%
17%15%
12%
8% 8%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News News 24 NDTV India
% Mkt Share
Wk 19-20'13
Source : TAM Period : Wk 19-20’ 2013, Mkt: HSM
Post implementation of DAS Phase II GAP b/w Aaj Tak & ABP News mellowing down
ABP NEWSWeek: 20 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Hindi News genre coming down
36
1816
5 4 4 31 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GE
C
Hin
. Mo
v.
Re
g
Kid
s
Mu
sic
Hin
. N
ew
s
Sp
ort
s
Info
En
g. M
ov
Life
styl
e
Re
l
Bu
s.
Ne
ws
En
g. E
nt.
% Genre Share
Source : TAM Period : Wk 20’2013
Sony MAX IS CONSIDERED AS HINDI MOVIE GENRE
Vs. Last year marginal drop in Hindi News Genre Viewership
4.84.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Hindi News
% Genre Share
Wk 13-20'12 Wk 13-20'13
Source : TAM Period : Wk 13-20 Year : 2012 & 2013
ABP News maintaining its position
20%
18%16%
12%
9%7%
0%
5%
10%
15%
20%
25%
Aaj Tak India TV ABP News Z News News 24 NDTV India
% Mkt Share
Wk13-20'13
Source : TAM Period : Wk 13-20’13
Week on Week the gap between India TV & ABP News decreasing
ABP News neck to neck with Aaj Tak
34 3227 27
20 18
0
10
20
30
40
50
Aaj Tak ABP News
India TV Z News NDTV India
IBN 7
Re
ach
in M
n.
CS 15+
Source : TAM Period : Wk 13-20’13
42 3933 32
23 22
0
10
20
30
40
50
Aaj Tak ABP News
India TV Z News NDTV India
IBN 7
Re
ach
in M
n.
CS 4+
ABP News maintaining its # 2 position
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 19-20’2013
Market Share %
Channel Mum Kol Del Chts'grhB'har Guj Maha MP PHCHP Raj UP WB East West North South NEW AI
Aaj Tak 13 14 22 21 20 27 16 28 18 24 18 17 20 19 21 32 21 21
ABP News 16 12 11 22 27 16 22 20 20 18 16 13 25 20 15 11 17 17
India TV 25 15 24 11 17 15 17 9 13 13 12 10 13 17 16 5 16 15
Z News 18 7 10 15 7 8 15 10 15 13 12 18 13 13 12 11 12 12
IBN 7 4 7 5 9 10 4 5 5 12 6 10 5 6 4 8 0 7 7
NDTV India 7 2 9 4 2 8 6 11 8 8 7 9 6 7 9 5 8 8
DD News 2 1 1 1 6 5 3 2 2 3 9 1 3 4 3 32 3 4
Live India 1 3 2 0 1 3 4 2 0 2 1 2 1 4 1 0 2 2
Samay 1 1 0 1 0 2 2 1 2 5 2 2 1 2 2 5 1 2
TEZ 7 33 4 2 1 3 4 3 2 2 4 20 7 4 4 0 4 4
News 24 6 4 11 16 9 8 7 8 8 6 9 3 6 7 9 0 8 8
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS
BEFORE WK 19
ABP News scoring high on Reviews/Reports & Interviews /
discussions
Source : TAM Period : Wk 20’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scoring on News Bulletin & Cricket Match
Genre Aaj Tak
ABP
News TV Z News
Total
GRPs
News Bulletin 19% 18% 16% 16% 81
Reviews/Reports 28% 34% 14% 0% 13
Cricket Match 41% 14% 13% 13% 7
Religious/Devotional 26% 1% 27% 11% 7
Interviews/Discussions 10% 35% 14% 0% 3
Network Performance
25
21 21
15
13
6
0
5
10
15
20
25
30
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 13-20’2013
MCCS maintaining its # 1 position
Thank You