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PRAYAAS-(THE ENDEAVOUR)
We, at Institute of Management, Nirma University, (IMNU) takeimmense pleasure in announcing once again, our Annual Inter
B-School Academic Fest - Perspective 2011 from February 11-13,
2011.
Perspective as an event is well received by B-school fraternity with
participation levels that keep on improving with each passing year.
The best of B-school brains have locked horns at our sprawling lush
green campus, defending arguments, exhibiting their research, orengaging in dialogues over debates and case analysis, while some
have conquered the vagaries of the stock market game, or draped their
creativity over ad-making competitions and role plays. The literary
types too have had an opportunity to present papers and review books.
In the process, some have, over and above the enjoyment of
intellectual stimulation, also won prizes.
So Perspective has come up with an event called PRAYAAS -TheEndeavour A Social Marketing Eventin Perspective11. Many a
times, we think about many social problems that come in our day to
day life that we talk about and Discuss, which haunt us? However, do
we take action? Well, some do... And we suspect many others want
to. PRAYAAS -The Endeavour attempts to raise social
consciousness amongst B School students and allow their brilliant
minds to ariculate Social Marketing strategies for different social
causes.Social marketing is the systematic application of marketing,along with other concepts and techniques, to achieve specificbehavioral goals for a social good.Social marketing can be applied to
promote merit goods, or to make a society avoid demerit goods and
thus to promote society's well being as a whole. For example, this
may include asking people not to smoke in public areas, asking them
to use seat belts, or prompting to make them follow speed limit. There
are many rounds that will test the consciousness and the skill level of
students and use them for the greater good of the society. They canuse any theme that they think is socially relevant and important
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ranging from Slum rehabilitation to girl child education to communal
harmony.
Prize money(Rs)- First Prize: 8000
Second Prize: 4000
IMPORTANT DATES
Round One Launch 20th
Jan 2011
Round One submission and
registration
30th
Jan 2011, 23:59:59 PM
Last date of Registration 30th
Jan 2011, 23:59:50 PM
Results Round One 31st
Jan 2011, 23:59:59 PM
Final Rounds 11-13, Feb 2011
Rules & Guidelines:
Team Size: Maximum 3 members from the same Institute.Number of Rounds: There will be a total of two rounds.
Round - 1: Online submission of summary report (2-3 pages), where
deliverables are:
1.Social Problem2.Used Frameworks for Problem Investigation
3.Secondary data and Primary research (if any)4.Create a video of 10 minutes each. Video should be self-explanatory in explaining the policy issues
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Please add a cover page with team name, and name, contact details
and institute name of team members to
[email protected] with subject
Round - 2: The best 8 teams would be invited to come down to the
campus and their video would be screened in front of a panel of
judges. They would be expected to give a brief presentation on how
theyve applied the theoretical frameworks as well. Judges may have
a discussion and cross question the teams on the video as well as thepresentation.
For details contact:
Prayaas:
Gaurav Somani - 07698816223 Arjit Gupta: 09904499
Mitesh Jain - 09974446280
mailto:[email protected]:[email protected]