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Contents
Broad Contours
Who Should Attend
Unique Features of Program
Program Modules
Detailed Program Contents
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Broad Contours
Program Faculty :Priyanka Kapuria
Duration : Four Months
Eligibility : Graduation in any discipline with (including Diplomaholders) and minimum 2 years of Experience
Schedule : Tuesday 6:30 pm 9:30 pm
Program Fee : Rs. 31,500/-[plus 10.3 % service tax]
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Who should attend?
Professionals in Marketing/Publishing/e-
business/Advertising
Professionals who want to shift to online marketing or
those who are beginners in online marketing Professionals who seek to improve the performance
of their campaigns
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Unique Features
UniqueProgram
Program in SEM from Google first time in India
Prepares the participants to take GAP exam. (Exam fee waived off for participants)
Practical
Exposure
Participants would be provided marketing vouchers worth Rs. 10,000 to test theircampaigns during the program
Participants who successfully complete the program would be provided additionalmarketing vouchers worth Rs. 10,000
Pedagogy Designed with a mix of case discussions, assignments and projects besides the
lectures in class
Peer Learning Opportunity to Network and Learn from the best in the corporate world
Certification Graded Certificate of Successful Completion from Google and NIIT Imperia
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Program Modules
Introduction to Online Advertising and AdWords
AdWords Account and Campaign Basics
AdWords Ad Formats
Policies and Ad Quality Issues AdWords Targeting and Placement
AdWords Bidding and Budgeting
Optimising Performance
Display Advertising on the Google Display Network andMobile Advertising
Performance Monitoring and Conversion Tracking
Overview of Local Business Listings and Maps
Selling and Representing AdWords
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DETAILED MODULE-WISE
CONTENTS
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1. Introduction to Online Advertising and AdWords
Module Contents
Overview of Online Advertising
Overview of AdWords , AdCenter, and Yahoo Advertising
Getting started with AdWords
2. AdWords Account and Campaign Basics
Module Contents
Account Management Basics
AdWords Campaign Management Basics
Tools to analyze Industry Insights and Trends
Ad Group Management Basics
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3. AdWords Ad Formats
Module Contents
Overview of Ad Formats
Creating ads-text/mobile/display
Ad Formats Guidelines and Best Practices
4. Policies and Ad Quality Issues
Module Contents AdWords Policies
Ad and Site Quality
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5. AdWords Targeting and PlacementModule Contents
Overview of Targeting and Placements
Keyword Match Type and Keyword Targeting
AdWords Language and Location Targeting Placement Targeting for the Content Network
6. AdWords Bidding and Budgeting
Module Contents Overview of Bidding
Overview of Budgets
Overview of Billing and Payment Options
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7. Optimizing PerformanceModule Contents
Overview of Optimization
Optimizing AdWords Campaigns and Ad Groups
Optimizing Websites and Landing Pages
8. Display Advertising on the Google Display Network and Mobile
Advertising
Module Contents
Value of Display and the Google Display Network
Value of Display on YouTube
How does Mobile Advertising work
Benefits of Mobile Advertising
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9. Performance Monitoring and Conversion TrackingModule Contents
Overview of Performance Monitoring and Conversion Tracking
AdWords Reporting
Troubleshooting through Reports Conversion Tracking Basics
Google Analytics
Case Studies
10. Overview of Local Business Listings and Maps
Module Contents
Understanding Free and Paid Local Listings
Advertising on Google Maps
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11. Selling and Representing AdWords
Module Contents
The AdWords Value Proposition
Selling the Benefits of AdWords
Maintaining Client Relationships
Click Here to know about program benefits
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How to Apply
Application period Application for the Batch will commence on 10 August 2010 and will close
on 7 September 2010
Application forms Application forms can be obtained from www.niitimperia.com or at local
NIIT IMPERIA Centres Students could also apply online at www.niitimperia.com
Class would commence on or after 5 Oct 2010
Application Foreclosure Clause:
Please be aware that seats are limited at every location for this program. Therefore,
1. Applications can be foreclosed anytime (at all or some select locations) with a
notice posted on the NIIT Imperia website.
2. Applicants are advised to apply as early as possible to book their seat
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Documents Required for Application 1 Passport size photo affixed [Latest photo with light
backdrop]
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SYNCHRONOUS LEARNING - NIITIMPERIA
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18 Classrooms in 17 cities
Direct one-to-one interaction is ensured through individual ICT
systems for each student:
High-performance PCs
Webcam
Audio system and microphone at each workstation,
connected directly to faculty at institutes
Classroom interactions & ambience are facilitated by clusters of
student-stations and camera & projection systems that span the
full classroom.
6 Synchronous Learning Centers created within corporate
premises
Collaborative Learning Management System (LMS):
supplementary e-learning
program-specific notices
online submission of assignments
reminder services
online testing
student records
STUDIO VIEW
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NIIT IMPERIA - TECHNOLOGY EDGE
CLASSROOM VIEW
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REPLICATION OF LIVE CLASSROOM
SYNCHRONOUS LEARNING
Full features of face-to-faceteaching
Raised-hand-seeking-teacher's-attention
Tabulation of responses
Quizzes randomly created by theteacher
Click Here for virtual tour of Synchronous Learning Technology
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For any Queries Or Doubts,
Call Us At 1800 180 6060 (MTNL/BSNL)
or 011 6000 6448
(Or)
Write to [email protected]
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