Group No : 12
Aditya JainMedha KapurNishtha KhannaShivangi BansalVartika Khera
Nike Ballerina v/s Dancer
Nike
Ad Film
Click to View Ad
Key Metaphors
Rivalry
Key Metaphors
Tradition vs Modernity
Key Metaphors
Ignorance / Rigidity
Key Metaphors
Untiring Agenda to Win / Compete
• Play of the Sunlight Signifying Breaking Free & Change
• Play of Windows Shadow Portraying Boundaries
• Ballerinas Adaptation Signifies Convergence of Cultures
• The Music Adds To The Tension & Later Fuses & Adapts
Key Metaphors
• Product – Ballerina Shoes
• Customer- Ballerina Girl
• Company- Street Dancer
• Use of Dance as a Sport Approach
• Big Message – Going Beyond Social Conventions
Ad Film Analysis
• Ballerina - Perfection, Elitist, Conformance , Plastic, Old Fashioned
• Street Dancer - Expressive, Free Spirit, Courageous, Stylish, Trendy
• Subliminal Message : If A Ballerina Can Change & Adapt So Can You
• You Can Buy Nike Shoes And Yet Not Play Sports
The Concept
Click to View Ad