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A
Summer Training Project Report
OnComparative Study of Bajaj V/S HeroHonda
Carried out at
Vithai Auto
Beed-JalnaRoad, Georai,
Beed-431127
Submitted in partial fulfillment of the requirement of
Master of Business Administration (Applied Management)
Submitted To: Submitted By:
Prof. Rajlaxmi R. Bhosale Mr. Deshmukh Nilesh D.
NIS Academy Enrolment No. :4740900337
2009-2011
Annamalai University, Chennai (T.N.) 608002
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Certificate of
AcceptanceThis is to certify that the project conducted by Mr.
Deshmukh Nilesh Digambarrao is bonafied student of NISACADEMY, Aurangabad.
Studying in M.B.A. (Master in Business Administration) in
Applied Management. The candidate has satisfactorily preparedthe project report on
Comparative Study of Bajaj V/S HeroHonda
This project is the result of candidates own work andsatisfactory enough to warrant his Presentation for M.B.A.(Applied Management) Examination.
This project report has not been previously submitted bycandidate for the degree of other University.
Director, Project GuideNIS Academy, Aurangabad Prof. Rajlaxmi R. Bhosale
Prof. Ganesh Salunke
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Date:
Place:
AcknowledgementIt is an immense gratification to have this opportunity to acknowledge
a feeling of deep gratitude to all those who in a direct or indirect way helpedme in this work.
At first, I would like to express my sincere gratitude to Sir. GaneshShalunke Director, NIS Academy Aurangabad, for giving us anopportunity to work in this esteemed institution.
With utmost regard, I acknowledge my sincere thanks to Prof.Rajlaxmi R. Bhosale for her wholehearted support and guidance during myperiod of work and also to give me permission to carry my project work atthis institution.
I am grateful to, Mr. Ganesh Mote (Owner, Vithai Auto) for theircooperation in this project
I expree my sincere thank to Mr. Kakasaheb Barsale (SpareDepartment)
With most regard, I thankful to Mr. Hrishikesh Borde and Mr.Mhaske.
I grateful to, All my Coordinators in Vithai Auto for theircoordination during my project work.
Finally, yet importantly I am always grateful to my parents, for their
perpetuate support and encouragement through out the period of my work.
At last, but not least, I would thank God for blessing me and givingme strength to accomplish this work.
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Date:
Place: - Deshmukh Nilesh Digambarrao
Self -Attestation
This is to certify that I have personally worked on the project
Comparative Study of Bajaj V/S HeroHonda at Vithai Auto,
Georai.
The data mentioned in the report were obtained during work
done and collected by me. Data obtained from other agencies have
been duly acknowledged. None of the finding pertaining to the
work has been concealed. The result embodied in this project has
not been submitted to any university or institute for award of any
degree or diploma.
Date:
Place: - Deshmukh Nilesh Digambarrao
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INDEX
Chapter Title Page No.
1. Introduction 1
2. ITCs Corporate Profile 3
3. Introduction to Bingo! 8
4. Objectives 10
5. Supply Chain Management(Methodology)
11
6. Application of Supply ChainManagement in ITC 18
7. Benefits of Supply Chain Management 46
8. Limitations 47
9. Suggestion 48
10. Conclusion 49
11. Abbreviations 50
12. Annexure 51
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V/s
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http://www.herohonda.com/8/7/2019 nilesh pro
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OBJECTIVES
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regardingbikes.
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2. History of Bajaj
Bajaj Auto limited is one of the largest two wheeler manufacturing company inIndia apart from producing two wheelers they also manufacture three wheelers. Thecompany had started way back in 1945. Initially it used to import the two wheelers fromoutside, but from 1959 it started manufacturing of two wheelers in the country. By theyear 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor
cycles have become an integral part of the Indian milieu and over the years have come torepresent the aspirations of modern India. Bajaj Auto also has a technical tie up withKawasaki heavy industries of Japan to produce the latest motorcycles in India which areof world class quality The Bajaj Kawasaki eliminator has emerged straight out of thedrawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limitedincludes Learning, Innovation, Perfection, Speed and Transparency.
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Website www.bajajauto.com
3. KEY PERSONS:
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani DirectorManish Kejriwal Director
P Murari Director
Niraj Bajaj Director
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http://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asp8/7/2019 nilesh pro
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Shareholders & Investors Grievance committee
D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra
S. H. Khan
Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra
Registered under the Indian Companies Act, VII of 1913
REGISTERED OFFICE Akurdi, Pune 411 035
WORKS Akurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501
Committees of the Board
Audit Committee
S.H. Khan Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
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http://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp8/7/2019 nilesh pro
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4. Bajaj Autos Ltd:
Type Public
Founded 1945
Headquarters Pune,India
Key people Rahul Bajaj (Chairman)
Revenue Rs. 1,01,063 billion (2006) orUSD 1.87 billion
Net income Rs. 17,016 billion
Employees ???
Website www.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer. It is India's largest andthe world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra,with plants in Waluj near Aurangabad, Akurdi and Chakan, nearPune. Bajaj Auto makesmotorscooters, motorcycles and the auto rickshaw.
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5. Company's history:
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj TradingCorporation Private Limited. It started off by selling imported two- and three-wheelers inIndia. In 1959, it obtained license from the Government of India to manufacture two- andthree-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle
and produced and sold 1 million vehicles in a year.
Timeline of new releases
Scooters:
o Bajaj Sunny
o Bajaj Chetak
o Bajaj Cub
o Bajaj Super
o Bajaj Wave
o Bajaj Legend
Motorcycles:
o Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer
o
Bajaj CT 100o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
o Bajaj Pulsar 220 DTS-Fi
o Bajaj Krystal
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Upcoming Models:
Bajaj Blade Bajaj Sonic
New Image
The company, over the last decade has successfully changed its image from ascooter manufacturer to a two wheeler manufacturer, product range ranging fromScooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4
years after successful introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
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6. History of Hero Honda
India has the largest number of two wheelers in the world with 41.6 millionvehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in thecountry. India was the second largest two wheeler manufacturer in the world starting inthe 1950s with the birth of Automobile Products of India (API) that manufacturedscooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.surpassed API and remained through the turn of the century from its association withPiaggio of Italy (manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India, did not allowforeign companies to enter the market and imports were tightly controlled. Thisregulatory maze, before the economic liberalization, made business easier for localplayers to have a sellers market. Customers in India were forced to wait 12 years to buya scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketingdepartment, only a dispatch department. By the year 1990, Bajaj had a waiting list thatwas twenty-six times its annual output for scooters.
The motorcycle segment had the same long wait times with three manufacturers;Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only
four-stroke engine at that time and took the higher end of the market but, there was littlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end ofthe market respectively.
In the mid-1980s, the Indian government regulations changed and permittedforeign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVSSuzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies
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changed the Indian market dynamics from the supply side to the demand side. With alarger selection of two-wheelers on the Indian market, consumers started to gaininfluence over the products they bought and raised higher customer expectations. Theindustry produced more models, styling options, prices, and different fuel efficiencies.The foreign companies new technologies helped make the products more reliable and
with better quality. Indian companies had to change to keep up with their globalcounterparts.
BOARD OF DIRECTORS
No. Name of the Directors Designation
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director
5 Mr. Satyanand Munjal Non-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro Oyama Non-executive Director
8 Mr. Masahiro Takedagawa Non-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent Director
10 Mr. Pradeep Dinodia Non-executive & Independent Director
11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director
12 Mr. Analjit Singh Non-executive & Independent Director
13 Dr. Pritam Singh Non-executive & Independent Director
14 Ms. Shobhana Bhartia Non-executive & Independent Director
15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director
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Hero Honda Motorcycle Ltd.
Type Public company BSE:HEROHONDA M
Founded January 19, 1984 in Gurgaon,Haryana, India
Headquarters Haryana,India
Key people
Mr. Om Prakash Munjal, (Founder)
Mr. Brijmohan Lall Munjal, (Chairman)
Mr. Toshiaki Nakagawa, (Joint Managing Director)
Mr. Pawan Munjal, (Managing Director)
Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp
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HERO HONDA HEADQUARTERS
Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture that began in 1984 between the Hero group ofIndia and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeledmotorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.Hero Honda's Splendor is the world's largest selling motorcycle [citation needed]. Its 2 plants arein Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcyclesthat are low powered but very fuel efficient.
Models Of Hero Honda:
Bikes:
Hero Honda Splendor Plus Hero Honda Passion Plus Hero Honda Karizma Hero Honda CBZ Hero Honda Super Splendor Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Achiever Hero Honda Glamour Hero Honda Ambition
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Hero Honda "Splendor" Model
Hero Honda "Karizma" Model
Hero Honda "Pleasure" Model
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7. Company Profile
Hero, is the brand name used by the Munjal brothers in the year 1956 with theflagship company Hero Cycles. The two-wheeler manufacturing business of bicycle
components had originally started in the 1940s and turned into the worlds largestbicycle manufacturer today. Hero, is a name synonymous with two-wheelers in Indiatoday. The Munjals roll their own steel, make free wheel bicycle critical components andhave diversified into different ventures like product design. The Hero Group philosophyis: To provide excellent transportation to the common man at easily affordable pricesand to provide total satisfaction in all its spheres of activity. The Hero group vision is tobuild long lasting relationships with everyone (customers, workers, dealers and vendors).The Hero Group has a passion for setting higher standards and Engineering Satisfactionis the prime motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing
Director of Hero Honda Motors (HHM), headed an alliance between the Munjal familyand Honda Motor Company Ltd. (HMC). HHM Mission Statement is: We, at HeroHonda, are continuously striving for synergy between technology, systems, and humanresources to provide products and services that meet the quality, performance, and priceaspirations of our customers. While doing so, we maintain the highest standards of ethicsand societal responsibilities, constantly innovate products and processes, and developteams that keep the momentum going to take the company to excellence in the newmillennium. This alliance became one of the most successful joint ventures in India,until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle &Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30percent that same day. Munjal had to come up with some new strategic decisions as,
HMSI and other foreign new entry companies were causing increased intensity of rivalryfor HHM.
Growth:
The business growth of Hero Honda has been phenomenal throughout its earlydays. The Munjal family started a modest business of bicycle components. Hero Groupexpanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicyclesa day. Today Hero Honda has an assembly line of 9 different models of motorcyclesavailable. It holds the record for most popular bike in the world by sales for Its Splendormodel. Hero Honda Motors Limited was established in joint venture with Honda Motorsof Japan in 1984, to manufacture motorcycles. It is currently the largest producer of TwoWheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has alsoentered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. TheHero Group has done business differently right from the start and that is what has helpedthem to achieve break-through in the competitive two-wheeler market. The Group's lowkey, but focused, style of management has earned the company plaudits amidst investors,employees, vendors and dealers, as also worldwide recognition.
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The growth of the Group through the years has been influenced by a number of factors:
Just-in-Time:
The Hero Group through the Hero Cycles Division was the first to introduce theconcept of just-in-time inventory. The Group boasts of superb operational efficiencies.Every assembly line worker operates two machines simultaneously to save time andimprove productivity. The fact that most of the machines are either developed orfabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, thejust-in-time inventory principle has been working since the beginning of production inthe unit and is functional even till date.. This is the Japanese style of production and inIndia; Hero is probably the only company to have mastered the art of the just-in-timeinventory principle.
Ancillarisation:
An integral part of the Group strategy of doing business differently was providingsupport to ancillary units. There are over 300 ancillary units today, whose production isdedicated to Hero's requirements and also a large number of other vendors, which includesome of the better known companies in the automotive segment. Employee Policy:
Another Striking feature within the Hero Group is the commitment and dedicationof its workers. There is no organized labor union and family members of employees findready employment within Hero. The philosophy with regard to labor management is"Hero is growing, grow with Hero." When it comes to workers' benefits, the Hero Group
is known for providing facilities, further ahead of the industry norms. Long before othercompanies did so, Hero was giving its employees a uniform allowance, as well as HouseRent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the formof medical check-ups, not just for workers, but also for the immediate family members.
Dealer Network:
The relationship of Hero Group with their dealers is unique in its closeness. Thedealers are considered a part of the Hero family. A nation-wide dealer network
comprising of over 5,000 outlets, and have a formidable distribution system in place.Sales agents from Hero travels to all the corners of the country, visiting dealers and sendback daily postcards with information on the stock position that day, turnover, freshpurchases, anticipated demand and also competitor action in the region. Themanufacturing units have a separate department to handle dealer complaints andproblems and the first response is always given in 24 hours.
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Financial Planning:
The Hero Group benefits from the Group Chairman's financial acumen and his
grasp on technology, manufacturing and marketing. Group Company, Hero CyclesLimited has one of the highest labor productivity rates in the world. In Hero HondaMotors Limited, the focus is on financial and raw material management and a lowemployee turnover.
Quality:
Quality at Hero is attained not just by modern plants and equipment and throughlatest technology, but by enforcing a strict discipline. At the Group factories, attaining
quality standards is an everyday practice - a strictly pursued discipline. It comes from anamalgamation of the latest technology with deep-rooted experience derived from nearlyfour decades of hard labor. It is an attitude that masters the challenge of growth andchange - change in consumers' perceptions about products and new aspirations arisingfrom a new generation of buyers.
Constant technology up gradation ensures that the Group stays in the globalmainstream and maintains its competitive edge. With each of its foreign collaborations,the Group goes onto strengthen its quality measures as per the book. The Group alsoemploys the services of independent experts from around the world to assist in newdesign and production processes.
Diversification
Throughout the years of enormous growth, the Group Chairman, Mr. Lall hasactively looked at diversification. A considerable level of backward integration in itsmanufacturing activities has been ample in the Group's growth and led to theestablishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.
Then there were the expansion into the automotive segment with the setting up ofMajestic Auto Limited, where the first indigenously designed moped, Hero Majestic,went into commercial production in 1978. Then came Hero Motors which introducedHero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.
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The Hero Group also took a venture into other segments like exports, financialservices, information technology, which includes customer response services andsoftware development. Further expansion is expected in the areas of Insurance andTelecommunication.
The Hero Group's phenomenal growth is the result of constant innovations, a closewatch on costs and the dynamic leadership of the Group Chairman, characterized by aculture of entrepreneurship, of right attitudes and building stronger relationships withinvestors, partners, vendors and dealers and customers
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8. RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process isto define the problem. Choose for investigation because a problem well defined is halfsolved. That was the reason that at most care was taken while defining variousparameters of the problem. After giving through brain storming session, objectives wereselected and the set on the base of these objectives. A questionnaire was designed majoremphasis of which was gathering new ideas or insight so as to determine and bind outsolution to the problems.
DATA SOURCE:
Research included gathering both Primary and Secondary data. Primary data isthe first hand data, which are selected a fresh and thus happen to be original in character.Primary Data was crucial to know various customers and past consumer views aboutbikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and whichalready have been passed through statistical process. Secondary data has been taken frominternet, newspaper, magazines and companies web sites.
RESEARCH APPROACH:
The research approach was used survey method which is a widely used methodfor data collection and best suited for descriptive type of research survey includesresearch instrument like questionnaire which can be structured and unstructured. Targetpopulation is well identified and various methods like personal interviews and telephone
interviews are employed.
SAMPLING UNIT:
It gives the target population that will be sampled. This research was carried inMuktsar (Distt Muktsar)
These were 100 respondents.
DATA COMPLETION AND ANALYSIS:
After the data has been collected, it was tabulated and findings of the project werepresented followed by analysis and interpretation to reach certain conclusions.
SCOPE:
My project was based on the Comparative Study of Bajaj V/S Hero Honda anddata was taken in the City Georai only.
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9. LIMITATIONS
1. Research work was carried out in one Dist of Mharashtra (Beed) only the finding
may not be applicable to the other parts of the country because of social and culturaldifferences.
2. The sample was collected using connivance-sampling techniques. As such result maynot give an exact representation of the population.
3. Shortage of time is also reason for incomprehensiveness.
4. The views of the people are biased therefore it doesnt reflect true picture.
10. Analysis and Interpretation
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Q1) Which bike do you have?
Hero Honda 47
Bajaj 38Any other 15
Hero honda
Bajaj
Any other
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Q2) Which Model do you Have?
Hero
Honda Bajaj
Splender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11
Any other 6 Any other 8
0
5
10
15
20
25
1
Model Name
NoofPersons
Hero Honda
Splender
Passion
Karizma
Any other
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0
2
4
6
8
10
12
14
1
Model Name
NoofP
ersons
Bajaj
CT 100
DiscoverPulsar
Any other
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Q3) In which family Income level do
you Fall?
100000-200000 22
200000-300000 45300000-400000 23above 400000 10
0
10
20
30
4050
1
Incom e lev
NoofPersons
100000-20000
200000-30000
300000-40000
above 400000
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Q4) For how long do you own a
bike?
0-1 year 341-2 year 292-3 year 26above 3 year 11
0
10
20
30
40
No o f
P e r s o n
1
No of ye ar
0-1 year
1-2 year
2-3 year
above 3 yea
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Q5) For what purpose do you use your Motor
Bike?
Hero
Honda BajajOfficePurpose 9 4Personalpurpose 13 15Joy Purpose 19 16Other 6 3
0
5
10
15
20
Off ice
Purpose
Personal
purpose
Joy
Purpose
Other
Purpos
N
oofPersons
Hero Hond
Bajaj
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Q6) How do you come to know about this Motor
Bike?
Hero
Honda BajajNewspaper 4 2
Television 23 16
Magazine 2 1
Friends &
Relative 18 19
0
5
10
15
20
25
Hero Honda Bajaj
Name of Compa
NoofPersons
New spaper
Television
Magzine
Friends & Relativ
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Q7) Does Advertisement Influence your
decision in choosing a Motor Bike?
Yes 87%No 5%Cant say 8%
Y es
No
Cant sa
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Q8) Do you have full knowledge about Bikes
before buying?
Hero Honda Bajaj
Yes 25 23
No 22 15
0
5
10
15
20
25
30
Hero Honda Bajaj
Company Nam
Noofpersons
Yes
No
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Q9) Which Factor below Influence your
decision?
Hero
Honda Bajaj
Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Statussymbol 10% 7%
0%
20%
40%
60%
80%
100%
Hero Honda Baja j
Co m pany Na
NoofPersons
Price
Mileage
Quality
Resale V alu
Status symb
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Q10) How would you rate the following factors of
Bikes with respect to different company?
Hero
Honda Bajaj
Mileage 74% 72%Price 68% 65%Pick up 70% 80%Maintenance 58% 62%Look &Shape 85% 80%Brand Image 53% 55%
0 %
2 0 %
4 0 %
6 0 %
8 0 %
1 0 0 %
H e r o H o n d a B a ja j
C o m p a n y N
NoofPersons
M i l e a g e
Pr ic e
Pic k u p
M a i n t e n a n
L o o k & S h
B r a n d e Im
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Q11) If new Bike with good features comes in,
then would you like to change your bike?
Hero Honda Bajaj
Yes 19 21No 17 14Cant say 11 3
0
5
1 0
1 5
2 0
2 5
Y e s N o C a n t s a y
V ie w
NoofPersons H e r o H o
B a ja j
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11. Conclusion
1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30
because they prefer stylish looks and rest of the models of Hero Honda are
purchased more by daily users who needs more average of bikes than looks.
2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.
3. Service & Spare parts are available throughout India in local markets also.
4. While buying a motorcycle, economy is the main consideration in form of
maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3 years.
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12. RECOMMENDATIONS
1. Bajaj should introduce some more models having more engine power.
2. Hero Honda should think about fuel efficiency in case of upper segment bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts should also be given due
importance.
5. They also introduce some good finance/discount schemes for students.
6. The price should be economic.
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13. Bibliography
1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
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http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/8/7/2019 nilesh pro
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14. Annexure
QUESTIONNAIRE
NAME: -
CONTACT NO .
AGE:- 15-20 20-25
25.30 Above 30
25.31
OCCUPATION:- Businessman Employee
Student Other
Q1) Which Bike do you have?
Hero Honda Bajaj Any Other
Q2) Which Model do you have?
Hero Honda: - Splendor Passion
Karizma Other
Bajaj: - CT 100 Discover
Pulsar Other
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Q3) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000
Q4) For how long do you own a Bike?
0-1 year 1-2 year
2-3 year above 3 years
Q5) For what purpose do you use your Motor Bike?
Office Purpose Personal Purpose
Joy Purpose Other
Q6) How do you come to know about this Motor Bike?
Newspaper Television
Magazines Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes No Cant say
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Q8) Do you have full knowledge about Bikes before buying?
Yes No
Q9) Which factor below influence your decision?
Price Mileage Quality
Resale Value Status Symbol
Q10) How would you rate the following factors of bikes with respect todifferent companies?
Hero Honda Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to changeyour bikes?
Yes No Cant say
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Q12) Any Suggestions for Company
Date: (Signature)