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A
PRESENTATION OF
STRATEGIC MANAGEMENT
ON
PERSONAL PROJECT REPORT
GUIDED BY: SUBMITED BY:
PROF. KALPESH GANOTRA NILESH SOJITRAMARKETING SEC-A
ROLL NO- 22
ENRL NO-117110592125
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Name Of The Industry:-
Pharmaceutical Industry
Name of The Company:-
Cristal Laboratories Pvt Ltd
Name of The Product:-
Coldwave- 250
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Current Market Competitors:-
1. Ajanta Pharmaceuticals
2. Alembic Pharmaceuticals
3. Maclos Pharmaceuticals4. Unison Pharmaceuticals
5. Apolo Pharmaceuticals
6. Omkar Pharmaceuticals
7. Cadila Pharmaceuticals
8. IPCA Pharmaceuticals
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Product Produced By Competitors:-
1. Vezine By Ajanta Pharmaceutical
2. Ecold By Cadila Pharmaceutical
3. Ibrufen By Maclos Pharmaceutical4. Allerfed By Unison Pharmaceutical
5. Cold Head Congestion By Apolo Pharmaceutical
6. Flukit By Omkar Pharmaceutical
7. Hifonac-P By Intas Pharmaceutical
8. Cold Relief By IPCAPharmaceutical
9. Perafast By CIPLA Pharmaceutical
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Strategic Approach:-
Ourcompany follows bellow given strategicapproach to beat competitors
LOW COST PROVIDER:-
PRODUCT DIFFRENTIATION:-
PROVIDE QUALITY PRODUCTS:-
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Outsourcing:-
Sorbitol Edible Gelatin
Gelatin Powder
Esorcinol Starch Sugar Sorbitol Liquid
http://www.chinaagriculturenet.com/products-search/sorbitol-pz2a262c6-z9503.htmlhttp://www.chinaagriculturenet.com/products-search/edible_gelatin-pz589fbd2-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/resorcinol-pz2dbe75c-z5b064.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/resorcinol-pz2dbe75c-z5b064.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/edible_gelatin-pz589fbd2-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/edible_gelatin-pz589fbd2-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/sorbitol-pz2a262c6-z9503.html7/31/2019 Nilesh SM Module-1
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Competitive Scope
We focused on Domestic market like all overthe
I. Gujarat
II. Rajasthan and
III. Madhya Pradesh..
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Vision:-
Provide a good health to society
Mission:-
To deliver products, information and resources to consumers toempower them towards optimal health and wellbeing.
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Financial and Strategic Objectives:-
Profit Maximization
Wealth Maximization
Low Cost Provider Differential Provider
Quality Assure Product
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PESTEL Analysis-
POLITICAL:- Political uncertainty
Patent Act
ECONOMICAL:- Very law spend of GDP
Tax rate is very high
SOCIO-CULTURAL:- Increase in population is problem for healthcare
Early born of child is also a problem
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TECHNOLOGICAL:-
Advanced automatic machinery increased the productivity
Computerized increased the efficiency
ENVIROMENTAL:-
Growing environmental agenda and awareness
Identify opportunity
LEGAL:-
Global inconsistency
Need to focus on education
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SWOT Analysis:-
STREANGTH Cost Competitiveness
Strong Manufacturing Based
Strong R & D
Strong Marketing And Distribution Network
WEAKNESS
Low Investment
Regulatory Standards
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OPPORTUNITY
Enhance business in other states
Deal with international Companies
Growing awareness and increasing spending on health
THREATS
Product Patents
Expire dates of products
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PORTERS Five Force Model:-
The Threats of substitute products-
Buyers propensity to substitute product
Buyers switching cost
Product differentiations
The Threats of New Entrance-
Brand Equity Government Policies
Access of capital Requirement
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The Threats of Competitive rivalry-
Number of competitors Exit barriers
Economies of scale
Bargaining power of Buyers-
Buyers volume
Buyers price sensitivity Buyers information availability
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Bargaining power of suppliers-
Suppliers switching cost Presence of substitutes input
Labor union