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NIRDOSHA HERBAL SMOKING DEVICE
Presented by:Saurabh kumar
1226111132
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CONTENTS
Introduction
5 Marketing Concepts
7Ps of Marketing
STP
SWOT
Marketing Concepts With Suggestions
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COMPANYS INFO:
Maans Products - Family proprietary Business
Owner : Mr. Natwarlal Bhavsar
Located in Ahmedabad (Gujarat ; India)
Products : 1. BIRI (Fag)
2. NIRDOSH
Annual Sales Volume (till 1980) : Rs 10 Lacs
Members : 5
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OWNERS INFO : Mr. Natwarlal Bhavsar.
A man with a mission to create a herbal
smoking device
A man with good social network
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ASSETS OF THE BUSINESS :
Manufacturing and Storing premise.
Shop in the heart of the city.
Machine and Equipments valuedRs10,000
Two scooters.
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PRODUCT IDEA :
Requests from vaidyas to Mr.Bhavsar.
Research from books and experts.
Started experimenting Outcome 14 herbs.Multi usage of product
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MARKETING MANAGEMENT
Production concept:>> Distribution efficiency
>>Available and highly affordable
Product concept:
>>Quality ,performance>>Innovative features
Societal Marketing :
>> Serving Society
>> Part of Company CSR
>> Long Run Interest
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Selling concept:
>>Promotion effort
>>Selling them on product benefits
o Marketing Concept:
>> Customer is the King
>> Building Relation
>> Customized Goods and Services
>> Customer Delighted.
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7 PS OF MARKETING :
PRODUCT
PRICE
PLACE
PROMOTION
PEOPLE
PROCESS
PHYSICAL APPEARANCE
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PRODUCT :
Product :NIRDOSH
Material : Mixture of 14 Herbs
Wrapper : Tendu Leaf
Packaging : Rectangular box wrapped by
Cellophane paper
PRICE :
Price suggested consumer price per pack isRs 2.50 ( in 1980s )
In recent times the price is Rs 4.50
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PLACE :
Place One main outlet in Ahmedabad & Various
others towns & cities ofIndia
PROMOTION :
Distribution of Free Samples
Use of Low Cost Advertising Medium
Door To Door Selling
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Media Habits of Smokers
Newspaper
Magazine reading
Cinema going
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0
5000
10000
15000
20000
25000
30000
1980 1981 1982 1983 1984 1985
Hospitals
Dispensaries
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PEOPLE :
New Smokers Smoking Quit Aspirers
Health Hazards
PROCESS : 14 Herbs
Tendu Leafs
Smoke Filter
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PHYSICAL APPEARANCE :
Looks Likes Cigarette
Use of Filter
Not very Attractive
Comes in a pack of 10 sticks
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STP
SEGMENTATION
TARGETING
POSITIONING
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SEGMENTATION
Demographic
Geographic
Psychographic
TARGETING
Smokers, people who want to quit smoking.
Youth and middle aged people.
Senior citizens.
Wide geographical market.
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POSITIONING
It is not a medicine but a Nicotine Free Tobacco
free Herbal Filter Inhaler
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SWOT ANALYSIS :
STRENGTH :
Innovative
Product Development
Does not harm passive smoker
No side effects
Helps body to fight against ailment
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WEAKNESS :
Resources
Concentrated in urban areas
Poor Distribution Network
Lack of proper machinery
Smoking restrictions
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OPPORTUNITY :
Only Herbal Smoking Device
Enquiries from Abroad
Huge Market potential
Large Market Less Price compare to Medicines.
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THREAT :
Supply ofRaw Materials
No Patent
Resources are Seasonal in Nature
Brand Loyalty Logistics
Low Profit Margin
Conservative Thinking
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MARKETING STRATEGY:
Societal marketing concept
Society
Consumers Company
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SUGGESTIONS
Reduce Free Sampling
Promotion Through a Tag Line
- A FRIENDLY SMOKE
Promotions through Hospitals Advertising
Improve The Supply Chain
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