“No one who has something original or important to say
will willingly run the risk of being misunderstood.”
Peter Medawar
Part II:Challenges in Research Communication
Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003
•the why and wherefore
•AMM
•summing it up
• tell ‘em what you’ll tell ‘em
• tell ‘em
• tell ‘em what you told ‘em
A Proud History
•English language
•higher degrees
•research strategy
•communication
Challenges in Research Communication: the why and wherefore
New degree structure
•one
•integration
•communication
Challenges in Research Communication: the why and wherefore
teeth are important
need to communicate
Challenges in Research Communication: the why and wherefore
immense impact
integral role
future
misunderstood
mistrusted
cost
communication targets
Challenges in Research Communication: the why and wherefore
research
decision-makers
funding sources
employers
other scientists
future scientists
clients
Why communicate?
•increase employability
•increase visibility of science
•advisory role, management
•recruitment
•accountability
Challenges in Research Communication: the why and wherefore
Challenges in Research Communication: where’s the meat?
Audience
Message
Medium
audience
•know your audience
•shoes
Challenges in Research Communication: AMM - audience
research
decision-makers
funding sources
employers
other scientists
future scientists
clients
finding the story
Challenges in Research Communication: AMM - message
facts
story story
facts
telling your story
•language (KISS)
•metaphor
•zoom
•stop
Challenges in Research Communication: AMM - message
picking the right medium
•context that works
•collaboration
•timing
Challenges in Research Communication: AMM - medium
research artic
le
post
er
press release
fact sheet
news clip
interview
newspaper column
popular science journal
short documentaryfilm
web p
age
•the why and wherefore
•AMM
•summing it up
you’ve been told
•Keep•It•Short and•Simple –
•Audience•Story•Strategy
Info pack •resources / tips
•contact information
•presentation outline
