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LEVELS OF PRODUCT AND ANALYSIS OF PRODUCT LIFE CYCLE
SABYASACHI BHARADWAJCHANSHITA JAISWAL
NETRI AGRAWAL
ANKUR SHRIVASTAVAGAURAV MAHESHWARITASHEEN SHEIKH
PRESENTED BY-
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Nokia Corporation is a Finland based multinational company
Headquarter -- Espoo, Finland
CEO – Stephen Elop
Founder – Fredrik Idestam 1865
Nokia started as a pulp, rubber & cable manufacturer
COMPANY PROFILE
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LEVELS OF PRODUCT
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LEVELS OF PRODUCT-N8
CORE BENEFIT
ACTUAL PRODUCT
AUGMENTED PRODUCT
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NOKIA 1011
INTRODUCTION STAGE ( 1995 – 2002)
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INTRODUCTION
In 1992,Launced its First Digital handheld GSM Phone ,The Nokia 1011
Launched very few models due to lesser demand & innovation
Sold both GSM & CDMA phones
Launched 1st model Nokia 2100 with Nokia tune
2110 was 1st model capable of sending/receiving sms
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GROWTH STAGE ( 2003 – 2009 )
Launched phones without external antenna
Had better features like games, alarm, ergonomic keypad, display etc.
Models like Nokia 3310/3315 marked beginning of growth stage
Launched models like N95 to compete with Apple’s i-phone
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GROWTH
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MATURITY STAGE ( 2009 – 2011 )
Launched a lot of touch screen models
Dropped Mobile Prices.
Launched Qwerty+touch model N-97
Most Profit Gained.
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MATURITY
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DECLINE STAGE ( 2011 Q3 – PRESENT)
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Nokia’s poor product design which did not attract consumers.
Shifted focus on Windows as its main OS
Strong Dependence on brand equity.
Changing technological Environment.
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DECLINE
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Time
Sale
s or
Pr
ofits
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian & N- Series
Nokia Windows & Symbian phones
PRODUCT LIFE CYCLE OF NOKIA
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