MEASURING AND MANAGING INNOVATION –
INNOVATION AT STRATEGIC LEVEL
TORFI TH. THORSTEINSSON
RESOURCES
700 Employees
Ground fish 50.000 MT
Pelagic 150.000 MT Total 12% of quota in Icelandic waters
World class customers
Sales in 2010 = 144.8 m€
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The company’s main challenge is to
Create the most value from every fish we catch -
to make the maximum profit for the company and
the community.
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The fleet
Four Pelagic Vessels
The fleet
Five Freezer Trawlers
The fleet
Three Wetfish Trawlers
Processing
Two Ground fish plants
Two Pelagic plants
Two Fish meal factories
Five Freezing trawlers, with production on board
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HB Grandi is committed to supplying products and
rendering services that fulfill the customers’
expectations relating to quality, safety and
reliability.
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Quality policy
Reykjavík - Main offices and freezing plant
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Akranes - Freezing plant and fish meal plant
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Vopnafjörður – Freezing plant for pelagic
fish and fish meal plant
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Marketing
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Participation in trade shows
Own brand HB Grandi stand in Brussels (2011)
Marketing
Customers, Brand, Trade Shows,Marketing Department
Japan
Norway
Germany
UK
Russia
France
Faroe Isl.
Belarus
Belgium
China
USA
Brazil
Ukraine
Poland
Spain
Greece
Turkey
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Innovation
Innovation is, and always has been, essential for
the operation and competitiveness in fishing and
fish production.
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Innovation at HB Grandi
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Innovations in fishing
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Innovations in fish processing
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Pin bone removal machine from Valka
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Pin bone
HB Grandi and Marel
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Innovation Radar at HB Grandi
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Communication
Customer Experience
Solution
Platform Partnership
Channel
Management
Value Capture
Product
Process
Supply chain
Customer Need
The Innovation Radar
Offering Innovation
Customer Innovation
Relationship Innovation
Operations Innovation
Relationship Relational excellence Value amplification
What ? Product leadership
Functional value
How? Operational excellence
Economic value
Who? Customer intimacy
Emotional value
The senior management of HB Grandi participated
in the program
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CEO Eggert Benedikt Guðmundsson
Groundfish Fleet Rúnar Þór Stefánsson
Groundfish Processing Torfi Þ. Þorsteinsson
Pelagic Fish Vilhjálmur Vilhjálmsson
Finance Jónas Guðbjörnsson
Marketing Svavar Svavarsson
What have we done?
We have already completed two Radar Surveys
with a follow up Deep Dive session.
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• The management’s evaluation of the position and focus of the company.
• Variation in the opinions of each of the six directors of the company.
• Comparison with other companies in the fishing industry in Iceland and abroad
• The views of the management about which issues should be emphasized in innovation.
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What have we gained?
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Has this program resulted in new focal points
for innovation in the company?
Where will we go from here ?
This work has been useful so far for HB Grandi,
and the people at the Nordic Innovation Center
have done a great job.
We are also lucky to work with our advisor - Páll
Kr. Pálsson. He has invaluable experience gained
from the industry and from teaching.
We will decide in next few weeks whether, or how,
to continue with this program.
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THANKS!