Embracing social mediain your business
Keir Whitaker - Carsonified
Small team based in Bath. We run events for the
web industry and produce the occasional web app
like MATT.
http://www.carsonified.com
No one wants to hear your marketing messages any
more. We are too smart to listen to brand messages
We all want companies who are made up of real,
honest and open people
Real honesty = Increased trust, better relations and
less distance between you and your customers
Stop and listen to your customers. They want
to be involved in your business.
http://flickr.com/photos/iko/145211107/
Be accessible and make it
easy for your customers to
interact and “talk” to you.
E-mail, FAX, telephone and
postal address.
http://innocentdrinks.co.uk/contactus/
Ask the audience aka “Crowdsourcing”
“The act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people.”
http://en.wikipedia.org/wiki/Crowdsourcing
Threadless T-Shirts - A business based around the
crowd. http://www.threadless.com
Threadless hits all the bases
Traditional businesses are embracing the
crowd and using social media
http://farm1.static.flickr.com/25/100814267_a5c29da6db.jpg
Dell Ideastorm - 10357 ideas, 80575 comments
My Starbucks Idea - Share, vote, discuss and see
Case Study - How Carsonified uses social media to
build a community around our events and company
We use a broad range of social media to talk about
our events such as Future of Web Apps Expo 2008
Blogging - http://www.carsonified.com
Flickr - http://www.flickr.com
Twitter - http://twitter.com
Twitterific - Twitter
from the desktop
Twitter search - http://search.twitter.com
Using Twitter to make it right
You Tube - http://www.youtube.com
Vimeo - http://www.vimeo.com
Campaign Monitor - HTML Newsletters
UStream TV - http://www.ustream.tv
Easy feedback forms - http://www.wufoo.com
We created our own social network
UserVoice - What do users really want?
Get Satisfaction - People Powered Customer Service
Does it work - how do we measure?