Not Just Karaoke
Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles
Original BMC and Tested Customer Segments
•What were our customer segment hypotheses?• Male of
Female• Age 16- 35• Amateur
and Professional Musicians
• Male & Female
• Age 25-50• Industry
Professionals • Male & Female• Age 25-50• Industry Professionals
Tested Minimum Viable Product
Customer Segment
Customer Archetype
Billy the artistFollows:Graphic DesignersActorsMultimedia ArtistsWriters Interior DesignersPaintersMusiciansChoir members
Spends: $30-$200 in mobile applications to improve and expose their talents.Purchased online within the last 30 days.Salary: 15k-60k
Customer Survey33 Potential Customers Interviewed
12
20
1
Do You Use An Android or iPhone
iPhoneAndroidNeither
NJK – Customer Development Site
Key Insights – Customer Segment
&
BMC ChangesKey Insights
- App will only be supported by Android at first
- Many wanted to upload video performances but basic model will not allow
- Many did not want to pay for the app. Offer a free trial run and if the user enjoys the app the charge a user fee.
- Potential users liked the feature where they can save their favorite songs in “My Stuff”
Age Demographics for Musicians that would be interested ranging more around 14-30.