ESSENTIAL TOOLS FOR GROWING YOUR AUDIENCE AND INCREASING USAGE
ALA Midwinter Meeting 2013
AGENDA• Readers are the key to success• Challenges facing libraries• Tools for growing your audience and increasing usage• High-quality reading recommendations (NoveList Plus)• Rich information in your catalog (NoveList Select)• Effective communication with your community
(LibraryAware/NextReads)
Readers matter more than anything
Book discoveryBook delivery vs.
Where does the library fit in?
Three Key Questions
1. Who is your library reader? What do they want?
2. How do you respond to the shift from physical to virtual usage?
3. What can you do to attract and hold the attention of your patrons?
Enable book discovery
Put more reader
features in the catalog
A Plan for Engaging Your Readers
Connect with readers using
multiple channels
Book Discovery
NoveList Plus
NoveList K-8 Plus
Catalog Enrichment
NoveList Select
Content Café Options
Outreach and MarketingLibraryAware/
NextReads
NoveList Has Solutions
NOVELIST PLUSEnable book discovery with high-quality
reading recommendations
READERS DON’T ASK FOR HELP
98% ref-er-
ence
2% Readers’ Advisory
REACHING READERS:TRADITIONAL METHODS
1. Separation of fiction collection by genre2. Book displays3. Book lists4. Face-to-face readers’ advisory
GENRE COLLECTIONS
BOOK DISPLAYS
BOOK LISTS
FACE-TO-FACE
IT’S ALL ABOUT RELATIONSHIPS• Between books• Between readers and books• Between readers• Between readers, books and the library
Super Supporters
Probable Supporters
Barriers to Support
Chronic Non-voters
OCLC, From Funding to Awareness
WOM (a.k.a. just tell them about it!)
NoveList Dashboard
12
3
4
If You Like This Book…
…You Might Like These Too
EXPERT RECOMMENDATIONS MAKE ALL THE DIFFERENCE
WHY
WHO
NOVELIST HAS APPEAL
Overall structure of the story
Storyline actioncomplex
The rate at which a story
unfolds
Pacefast steady
The feeling that a book
evokes in the reader
Toneupbeat dark
Quality of the language and the
level of detail in the background
Writing Styledetailed plot-driven
Looking for suspenseful, issue-oriented
stories about antique dealer-detectives?
Book group ideas
Book display ideas
Staff continuing education
Reading inspiration
Extra resources to inspire you
Teaching and
curricular materials
ALSO IN NOVELIST
NOVELIST SELECTPut rich information and
reader features in your catalog
READERS ARE NOT AWARE OF OTHER LIBRARY SERVICES
84% 39%VS.
Coffee/snack shop Online databases
Pop served 910,000
Book circulation (print) 5,523,719
Book circulation ebook 636,866
Door Count 5,836,636
In-house reference 5,297,122
Program attendance 477,135
Website views 70,116,144
Number of holds 1,481,252
Number of remote holds 1,218,636
SHIFT TO VIRTUAL VISITS
All copies are checked out
A TYPICAL CATALOG EXPERIENCE
Series Information
Similar Titles
WHAT READERS REALLY WANT FROM THE CATALOGB
ook Discovery
Catalog enrichment is a solution
Reviews
Book jacket
Summary
Recommendations
Information delivered where it is most visible and effective — inside your catalog!
TOP 5 REASONS WHY ENRICHMENT MAKES A DIFFERENCE
1
2
3
4
5
Delivers what library users really want
Reaches library users whenever and wherever they are
Strengthens connections to readers (and supporters)
Keeps people plugged into your library
Saves staff time and improves customer service
1Delivers what library users really want
Series InformationSimilar Titles
2Reaches library users whenever
and wherever they are
3Strengthens connections to readers
(and supporters)
4Keeps people plugged into your library
““5
Saves staff time and improves customer service
NoveList Select has become one of our primary tools in answering our most common questions…
-- Chip Lannert, Readers Advisor
ExpandedImagine Your Catalog,
EnrichedTransformed
Book Jackets
SummariesAnd author bios
Expert Reviews
Reader reviews, tooGoodreads
in your catalog
Entire series info, in reading order
Expert NoveList Recommendations
For the series…
The title…
And the author
Series Recommendations are NEW in 2012
Why and WhoRecommended
Expert reasoning
Links to your newsletters
Lists of your events
Reading level
Lists, guides and more
NEW in 2013!
Search These Related eResources to Learn More
Promote your e-resources
NoveList Select
Optional Upgrades
Comprehensive Catalog
Enrichment+ = Series information
Reading recommendations (Author, Title, Series)
Reader reviews
Links to NextReads newsletters
NoveList Extras
Reading Levels (Lexile)
NEW! E-resource Recommendations
Book jackets
Book summary
Table of Contents
Book Excerpts
Author Bios
Professional reviews
CHOOSE YOUR OPTIONS
LIBRARYAWARE/NEXTREADSEffective communication and marketing
Changes in Library Usage
Relationships
NextReads
Reading Suggestions
Subscriber Lists Based on Lifestyle
Promote on Website
Social Media
Hi.
IDEAS FOR CONNECTING WITH YOUR READERS
• Share reading suggestions• Deliver genre overviews• Promote e-books• Promote book clubs• Promote author events• Share read-alikes
52% of young readers said they were unaware they could borrow
an ebook from the library
E-readers and e-books
NextReads Newsletters
(coming soon!)
I don't think I ever saw it advertised anywhere. Maybe they could send out a mailer to let people know?
“ ”
We can help your community be
Enable book discovery
Put more reader
features in the catalog
A Plan for Engaging Your Readers
Connect with readers using
multiple channels
www.ebscohost.com/novelist
Are Books Your Brand?How Libraries Can Stay Relevant to Readers
Free webinarFeb 14, 2-3pm ET
www.ebscohost.com/novelist