SocialText: Enterprise Wikis• Social software: engaging much more people in
low-threshold activities– e.g. Wikipedia has only a (relatively) few writers, but– Many Wikipedia readers act as SPAM filters, and– Gives individual opportunity to contribute perhaps
only once, but with expertise only they hold
RealTravel
Ideas:• “Reduce friction for useful behavior”• Scaffolding structure (“snap to grid”)
Flickr
Future Issues...
• Consolidation vs. Segmentation
• New paradigms of use– Less email, more IM, more cell phones....