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Page 1: NRF slides on trends

NRF update and Recruitment trends

Date: May 1st 2014 #nrfconf14 Speaker: Peter Cosgrove

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AGENDA

• NRF Update

• Global Update on Recruitment

• Ireland Update

• Future Trends

• Conclusion

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Current committee and staff

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The Key Objectives 2013/14

• Membership –industry voice• Education – professionalise industry• Events – connect and engage• PR/ Marketing - visibility• Policy – protect and lobby• Sponsorship – build partners• Resource support for members

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Membership

96% of the industry

Represent the voice of the industry

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Education

No programme

332 certified2014

2010

**New** NRF course for senior recruiters - May 7th

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Events

Conference in 2013 with 220 attendees

NRF Awards with 323 attendees

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PR / Marketing

New newsletter to members

Upgrading NRF.ie site

LinkedIn connections of over 5,000

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Support to members

New legal helpline established 2014

Resources section of website:• NERA checklist• Redundancy legislation for temporary

workers• TUPE – pitfalls for agencies

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Support

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Garda Vetting

Anticipated that over 14,000 candidates will be vetted this year

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GLOBAL UPDATE ON RECRUITMENT

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Source: Staffing Industry Analysts, © Crain Communications 2013

1%

1%

2%

2%

2%

4%

4%

8%

15%

24%

36%

Advertise your firm

E-newsletter to existing candidate list

Invest in look/usability of companyweb site

Outsourced/offshoresourcing/recruiting

University recruiting

List jobs on company web site

Pay referral bonuses

Other, please specify

Recruit from existing candidate list

Job boards

LinkedIn

Most effective direct hire recruiting tactics?

©2014 by Crain Communications Inc. All rights reserved.

Source: Staffing Industry Analysts Staffing Company Survey 2013

Of the following direct hire recruiting tactics, which one would you say has the highest bang-to-buck return on spend/effort?

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Source: Staffing Industry Analysts, © Crain Communications 2013

1%

1%

1%

2%

2%

5%

5%

12%

13%

27%

29%

E-newsletter to existing candidate list

Facebook

University recruiting

List jobs on company web site

Outsourced/offshoresourcing/recruiting

Invest in look/usability of companyweb site

Pay referral bonuses

Other, please specify

LinkedIn

Job boards

Recruit from existing candidate list

©2014 by Crain Communications Inc. All rights reserved.

Source: Staffing Industry Analysts Staffing Company Survey 2013

Of the following temporary worker recruiting tactics, which one would you say has the highest bang-to-buck return on spend/effort?

Most effective temp/ contract recruiting tactics?

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Growth is top priority— growing revenue, growing market share, expanding clients

Top priorities in 2013

Source: Staffing Industry Analysts, © Crain Communications 2013

1%

1%

1%

6%

9%

9%

9%

10%

16%

17%

21%

Dealing with regulatory issues

Retaining existing clients

Training internal employees

Reducing/controlling costs

Providing excellent customer service

Recruiting quality candidates to place

Recruiting quality internal staff

Expanding number of clients

Growing market share

Improving gross margins

Growing revenue

What is your company’s single top priority?

©2014 by Crain Communications Inc. All rights reserved.Source: Staffing Industry Analysts Staffing Company Survey 2013

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What are the best and worst decisions a staffing firm can make?

• best decisions: – staying segment/niche focused – adopting more efficient technology – focusing on VMS/MSP

• worst decisions: – hiring and appointing the wrong people – bad acquisition and expansion attempts – adding too much complexity to organization

©2014 by Crain Communications Inc. All rights

reserved.Source: Staffing Industry Analysts Staffing Company Survey 2013

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What is the skill set for which your organization spends the most money on contingent workers

IT skills on top of wish list

Source: Staffing Industry Analysts European Contingent Buyers Survey 2013

"Other" includes:Healthcare, Education/Training/Library, Finance/Accounting, Marketing/Creative and Legal

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©2014 by Crain Communications Inc. All rights reserved.Source: Staffing Industry Analysts European Contingent Buyers Survey 2013

MSP

Globally

CW

IC compliance

CW in strategic

planning

Controlling costs

Consolidating suppliers

VMS

Diversify suppliers

0%

10%

20%

30%

40%

50%

60%

70%

80%

0% 5% 10% 15% 20% 25%

Buyers' single top priority

%

integrating

Service to stakeholders

Controlling Costs still tops Buyers’ priorities

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Most buyers plan to increase their workforce

©2014 by Crain Communications Inc. All rights reserved.

How will your total workforce change over the next two years?

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IRELAND UPDATE

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Ireland is home to:

ICT: 10 of the top 10 global companies

Born on the Internet: All of the world’s top 10 companies

Gaming: 3 of the top 6 global companies

Pharmaceuticals: 9 of the top 10 pharmaceutical companies

Medical Devices: 15 of the top 20 Med Tech companies

Engineering: 7 of the top 10 Industrial Automation companies

Financial Services: 50% of the world’s top banks

© American Chamber of Commerce Ireland 2014

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What is made in Ireland?• 33% of the world’s contact lenses• 100% of the world’s Botox• 80% of the world’s medical stents • 45% of the world’s Tic Tacs• 12 million Jelly Beans a year • Sudocrem was invented and produced solely in

Dublin • 1 in 5 burgers served in McDonald’s across Europe is

made with Irish beef

© American Chamber of Commerce Ireland 2014

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Ireland data from NRF survey 2014

• Ireland agency turnover 1.8 billion (1.6 billion)

• 75,700 Temps placed (69,000)

• Perm placements 31,000 (26,000)

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Ireland data from survey

• Industry Expectations: 17% growth in 2014

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FUTURE TRENDS/ CHALLENGES/ OPPORTUNITIES

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ii

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• 23 million people in Europe are unemployed yet vacancies are on the rise

• 2011 Manpower study – 1 in 3 employers struggled to find talent – this in the height of a recession

• 2000s - less people working at the end of the decade than at the start

Trends

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ii

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Overall HR Strategy

Labour Relations Strategy

Workforce Planning

HR Policy

Performance management

Learning Management

Vendor Management

Agency worker compliance

Selection

Job PostingReference checks

Relocation Services

Interviewing

Recruitment

Payroll Services

Induction

Training

HR Audits

Data mining

Sourcing

Selection

Increasing complexity

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THE RE-REINVENTION OF EVERYTHING

Music

Photography

News

Job Advertising

Everything is changing – why not us

©2014 by Greg savage

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“doing the same thing over and over again and expecting different results”

Insanity

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The REC view of what agencies will profit

• Inch wide, mile deep specialist

• Volume/ low cost operator

• Traditional plus model

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The client…

• Skill shortages will only get worse• Clients don’t partner they compete• Our customers believe that they can do it better than us• CEOs believe in talent but not our ability to find it• Clients will continue to invest in talent sourcing• RPO/ Managed Services will continue to rise

©2014 by Greg savage

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The candidate…

• Application apathy - a horrible experience• Recruiters a necessary evil • Agencies are not special – they use multiple channels• Beginning to use social channels to find jobs• Less of a stigma about working “temp/ contract”• Great candidates will not go to job boards• Counter offers will increase for all jobs (50+%)

©2014 by Greg savage

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The recruiter….

• Recruiters hiding behind technology

• Recruiters waiting for candidates to come to them

• Skill-sets needed around influencing, negotiation, scoping, selling

• Role split between sourcer and salesperson

• Recruiters can’t just rely on an economic recovery

©2014 by Greg savage

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©2014 by Greg savage

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“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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So what will a client pay for?

NO• Recruiters who search 20% of the talent pool • Recruiters who wait for candidates to apply • Recruiters who mine Linkedin alone

YES• Recruiters who can save them time • Specialists who are candidate magnets• Finding “unavailable” talent for them• Advice and consultancy

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What about temporary markets?

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Technology

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I hate networking!!

• 48% of smartphone users use the phone in the bathroom• ~350 million apps downloaded on Christmas Day• Mobile internet traffic is overtaking desktop

The future is mobile

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• 4 in 10 US jobseekers found their best job through personal connections

• 76% of US social jobseekers found their current position through facebook not Linkedin

• 40% expect to be able to apply for a job through their mobile device

JOBVITE Survey 2014

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Conclusion

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THE BIGGEST RISK - NOT TAKING RISKSTake some risks

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We are in a great business

• Entrepreneurial

• We find people more than just a job

• We are great at what we do

• We are needed more than ever

• but….link with IT and marketing

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Takeaways

• How will you adapt to change to help you grow?

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Takeaways

• Your Brand - the importance of the candidate

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Takeaways

• Embrace technology…..but don’t be ruled by it

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If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people.

Takeaways

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THANK YOU

Peter CosgrovePresident - NRF@petercosgrove

#nrfconf14

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Thank you to the following for some of the references in the slides

Staffing Industry Analysts (http://www.staffingindustry.com)Eurociett (http://www.eurociett.eu/)Towers Watson (http://www.towerswatson.com)Greg Savage (http://gregsavage.com.au)American Chamber of Commerce(http://www.amcham.ie)Crain Communications (http://www.crain.com)

Acknowledgements


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