Intro video here
Glidden as a brand
Competition
What do our consumers think about Glidden?
Brand Perception“If Glidden were a person,
who would it be?”
Respondent video here
“Glidden is about the same as Sherwin-Williams.”
“Walmart has a Paint Department?”
No interest.
No reason.
Who are the consumers?
Renters Family-Focused
Walmart Home Shoppers
Renters Family-Focused
Walmart Home Shoppers
COMFORT
Creative Strategy
Glidden:Bringing Homes to Life.
Current Paint Department
New Paint Department
Paint Kiosk
Online Banners
Hulu commercial here
Media Plan
Schedule
Budget
Promotions
Will it work?
Pre-testing
Post-Testing
Bringing Homes to Life.
