Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
click this link or image to read article about Katy Perry and/or Millennials
Jeff Kallay CEO and CofounderRender Experiences
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#nseada14 !!
click this link or image to watch Firework
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“In America, each generation is a new people.” Alec de Tocqueville, 1830
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“It doesn’t matter where you’re from but where you’re going.” Condoleeza Rice 2014 Coca-Cola Scholars Banquet
Setting the expectationsDisclaimer
Been there, done that American Generations
GenX Millennials
Action steps Resources
!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“All of this has happened before and will happen again!”
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“In America, each generation is a new people.” Alec de Tocqueville, 1830
4 books by Howe and StraussMillennials Rising
Generations Fourth Turning
13th Generation !
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“In America, each generation is a new people.” Alec de Tocqueville, 1830
4 generations colliding in the workplaceSilent
BoomersXers
Millennials !!
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“In America, each generation is a new people.” Alec de Tocqueville, 1830
23.4 years - average span of a generation
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“In America, each generation is a new people.” Alec de Tocqueville, 1830
23.4 years - average span of a generation
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“In America, each generation is a new people.” Alec de Tocqueville, 1830
23.4 years - average span of a generation15 - number of American generations
4 - number of generational cycles4 - number of generations within cycle
4/2 = 4 stage/2 stroke cycle
REVOLUTIONARY CYCLE Name + Birth Years = Personality Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive
!
Jeff Kallay CEO and CofounderRender Experiences
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Why do special snowflakes melt?Recruiting and retaining millennial members
CIVIL WAR CYCLEName + Birth Years = Personality Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive !
!Jeff Kallay CEO and CofounderRender Experiences
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Why do special snowflakes melt?Recruiting and retaining millennial members GREAT POWER CYCLE
Name + Birth Years = Personality Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I./Greatest + 1901-1924 = Civic Silent + 1925-1942 = Adaptive
!
Jeff Kallay CEO and CofounderRender Experiences
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MILLENNIAL CYCLEName + Birth Years = Personality Baby Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennial + 1982-2000/1 = Civic Homeland/iGen + 2000/1-? = Adaptive
!
Jeff Kallay CEO and CofounderRender Experiences
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4 Stage/2 Stroke Idealist birth Civic
Reactive birth Adaptive Civic birth Idealist
Adaptive birth Civic !
Jeff Kallay CEO and CofounderRender Experiences
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4 Stage/2 Stroke Idealist birth Civic
Reactive birth Adaptive Civic birth Idealist
Adaptive birth Civic !
Born on cusp?
!
First born tend to align with exiting generation
!
Last born tend to align with entering generation
!
Jeff Kallay CEO and CofounderRender Experiences
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Social Moment A brief period of time when people perceive historical events to radically alter their social environments !1. Secular Crisis - when society focuses on reordering the outer world of institutions and social behavior 2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior
!
!
! Jeff Kallay CEO and CofounderRender Experiences
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1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood2. Reactive - encounters a spiritual awakening entering youth, and a secular crisis entering midlife 3. Civic - encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood 4. Adaptive - encounters a secular crisis entering youth, and a spiritual awakening entering midlife !
Repeating in America !
Jeff Kallay CEO and CofounderRender Experiences
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!
72M Baby Boomers 42M X 76M Millennials !
!
Jeff Kallay CEO and CofounderRender Experiences
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!
72M Baby Boomers Raised on Cold War propaganda Controlled message !
!
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
4 Stage/2 Stroke Idealist birth Civic
Reactive birth Adaptive Civic birth Idealist
Adaptive birth Civic !
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Jeff Kallay CEO and CofounderRender Experiences
4 Stage/2 Stroke Idealist birth Civic
Reactive birth Adaptive Civic birth Idealist
Adaptive birth Civic !
Challenging Demographics US Department of Education
Jeff Kallay CEO and CofounderRender Experiences
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4 Stage/2 Stroke Idealist birth Civic
Reactive birth Adaptive Civic birth Idealist
Adaptive birth Civic !
NE Challenging Demographics wiche.org
Jeff Kallay CEO and CofounderRender Experiences
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4 Stage/2 Stroke Idealist birth Civic
Reactive birth Adaptive Civic birth Idealist
Adaptive birth Civic !
NE Changing Demographics wiche.org
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
4 Stage/2 Stroke Idealist birth Civic
Reactive birth Adaptive Civic birth Idealist
Adaptive birth Civic !
X is the bridge to Millennials
!Jeff Kallay CEO and CofounderRender Experiences
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Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
“Sandwiched between Boomer narcissism and Millennial entitlement!”
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
“It's something like a national case of sibling rivalry, with millennials playing the part of the spoiled, naive
baby and boomers acting as the self-righteous firstborn. Gordinier's book, then, is like the earnest
ranting of a forgotten middle child.”
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
Born and raised as independent latch-key kidsSexual Revolution, Watergate, Vietnam, Gay Rights, high divorce rate, recession and Woman’s Movement peppered their youth
Jeff Kallay CEO and CofounderRender Experiences
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Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
Demonized by Hollywood !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
Demonized by Hollywood: The OmenTaxi DriverPretty Baby The ExorcistRosemary’s Baby
Jeff Kallay CEO and CofounderRender Experiences
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Why do special snowflakes melt?Recruiting and retaining millennial members 13th
1961-1981 Reactive
!
X !
Raised on Sesame Street which taught how everyone is different
Jeff Kallay CEO and CofounderRender Experiences
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!
Becoming cautious in family life and gradually mellowing in personality
!
Dedicated to starting and maintaining stable families, something their Silent generation parents did not
Jeff Kallay CEO and CofounderRender Experiences
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!
Many X women chose to leave workplace after having children
Jeff Kallay CEO and CofounderRender Experiences
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!
Cut through the hype Get to the point
Jeff Kallay CEO and CofounderRender Experiences
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Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
“In America, each generation is a new people.” Alec de Tocqueville, 1830
“Each generation rebels against an elder build world and the generation before.”
Howe and Strauss
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
click this link to watch Smells Like Teen Spirit
Jeff Kallay CEO and CofounderRender Experiences
[email protected]/nsea_org facebook.com/NSEADelegateAssembly !
#nseada14 !!
click this link to watch We're All In This Together
Jeff Kallay CEO and CofounderRender Experiences
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Millennials !14th
1992-2000/1 Civic
!
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
America’s Largest
Most wantedMost watched-over
Generation
Jeff Kallay CEO and CofounderRender Experiences
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American homes have 50% more stuff in weight then homes of 20 years ago
!Jeff Kallay CEO and CofounderRender Experiences
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86% of freshmen have never shared a room with a sibling
!
86% of college freshmen have never shared a room with a sibling
!Jeff Kallay CEO and CofounderRender Experiences
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America’s Most diverse
Economically divided
GenerationJeff Kallay CEO and CofounderRender Experiences
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1 in 5 have immigrant parent 1 in 10 have non-citizen parent
!
Jeff Kallay CEO and CofounderRender Experiences
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Celebratedby Hollywood
!
Jeff Kallay CEO and CofounderRender Experiences
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Celebratedby Hollywood
!
Celebrated by Hollywood: 3 Men & a BabyBaby Boom Mr. MomDisney Princesses
Jeff Kallay CEO and CofounderRender Experiences
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Empower females !
Jeff Kallay CEO and CofounderRender Experiences
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CelebratedCherishedProtected Jeff Kallay
CEO and CofounderRender Experiences
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Raised on Barney which taught how everyone is alike
Jeff Kallay CEO and CofounderRender Experiences
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Everyone gets a trophy!Jeff Kallay CEO and CofounderRender Experiences
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Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Millennials are team oriented !
Jeff Kallay CEO and CofounderRender Experiences
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Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Millennials are service oriented !
Jeff Kallay CEO and CofounderRender Experiences
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Millennials want to be for something, not against something
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Parents are best friends Co-purchasing
Jeff Kallay CEO and CofounderRender Experiences
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Boomer “Helicopter” Parents
Jeff Kallay CEO and CofounderRender Experiences
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Boomer “Helicopter” Parents
X “Stealth” Parents
Jeff Kallay CEO and CofounderRender Experiences
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Raised in the Experience Economy
Raised in The Experience EconomyJeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Raised in the Experience Economy
Want waCustomers want memorable experiences, and companies must become stagers of experiences
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Raised in the Experience Economy
Millennials want what they want when they want it
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Raised in the Experience Economy
Millennials want to be engaged by their brands
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Raised in the Experience Economy
Millennials want spaces to engage
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Millennials feel like they’ve paid their dues
Jeff Kallay CEO and CofounderRender Experiences
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Millennials are assaulted by 5000 marketing messages a day
College is the new high school Graduate school is the new college !Brands that celebrate significant life transitions get loyalty
Jeff Kallay CEO and CofounderRender Experiences
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Millennials are assaulted by 5000 marketing messages a dayMillennials feel they will be the first American Generation to have less than their parents !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Millennials want mentors !
Jeff Kallay CEO and CofounderRender Experiences
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Millennials want a conversation Talk with, not at Millennials !
Jeff Kallay CEO and CofounderRender Experiences
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Millennials are assaulted by 5000 marketing messages a day
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trustMillennials are feeling betrayed !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
click this image or link to watch Millennials In the Workplace Training Video
Jeff KallayCEO and CofounderRender Experiences
Boomer “Helicopter” Parents
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Eliminate ambiguity Think of time as 24/7 resource
Combine work with play Make it worthwhile
Handle with care Play to their strengths
Group Think
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Reaching Millennials
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Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Your bookmarks !
Generation Like - PBS Frontline !
Your bookshelf !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Jeff Kallay CEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
Jeff KallayCEO and CofounderRender Experiences
#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !
slideshare.net/renderexperiences !!