Nuffic – NESOSoehirman PatmoSenior adviser Department for International Marketing and CommunicationSIH Symposium 2006, Tokyo
Nuffic – NESOSoehirman PatmoSenior adviser Department for International Marketing and CommunicationSIH Symposium 2006, Tokyo
Impression of the NetherlandsNufficNuffic
Impression of the NetherlandsNufficNuffic
The Netherlands, facts and figures• Population: 16 million• Area: 41,528 sq kilometers• Official name: Kingdom of the Netherlands (commonly referred to as
Holland or Netherlands)• National language: Dutch• Capital City: Amsterdam• Gross domestic product (GDP): 488 billion euro• Per capita GDP: 29,873 euro• Main airport: Schiphol airport, Amsterdam (4th largest in Europe)• Main seaport: Rotterdam, the largest in Europe• International companies: Heineken, Philips, Shell, Unilever
• Population: 16 million• Area: 41,528 sq kilometers• Official name: Kingdom of the Netherlands (commonly referred to as
Holland or Netherlands)• National language: Dutch• Capital City: Amsterdam• Gross domestic product (GDP): 488 billion euro• Per capita GDP: 29,873 euro• Main airport: Schiphol airport, Amsterdam (4th largest in Europe)• Main seaport: Rotterdam, the largest in Europe• International companies: Heineken, Philips, Shell, Unilever
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Organization• Established in 1952• Independent foundation under Dutch law• Two-man Board• Board of Trustees
• Established in 1952• Independent foundation under Dutch law• Two-man Board• Board of Trustees
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Offices throughout the world
Netherlands Education Support Offices (NESO) in:• China• Taiwan• Indonesia• Vietnam• Mexico
Netherlands Education Support Offices (NESO) in:• China• Taiwan• Indonesia• Vietnam• Mexico
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• The Hague (head office)• The Hague (head office)
Staff• The Hague head office: 187
NESO offices• Indonesia: 23 • China: 11 • Taiwan: 3 • Vietnam: 5 • Mexico: 4
• The Hague head office: 187
NESO offices• Indonesia: 23 • China: 11 • Taiwan: 3 • Vietnam: 5 • Mexico: 4
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Four main areas of work• Internationalization• Development cooperation• Credential evaluation and certification• International marketing of Dutch higher education
• Internationalization• Development cooperation• Credential evaluation and certification• International marketing of Dutch higher education
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Nuffic finances (2005)Nuffic finances (2005)
Other2.8 m euro
= 17 %
Other2.8 m euro
= 17 %Education ministry
(Grant-in aid)6.8 m euro
= 40 %
Education ministry(Grant-in aid)6.8 m euro
= 40 %
Education ministry(Targeted-funding)
2.4 m euro= 14 %
Education ministry(Targeted-funding)
2.4 m euro= 14 %
Foreign ministry4.4 m euro
= 26 %
Foreign ministry4.4 m euro
= 26 %
EU0.5 m euro
= 3 %
EU0.5 m euro
= 3 %
Nuffic budget 2005 by sources
Finances 2005Income programme administration (73 million euro)
• From Dutch education ministry: 7.6 million euro• From Dutch foreign ministry 59.5 million euro• From European Union: 4.4 million euro• Other income: 1.5 million euro
Income programme administration (73 million euro)
• From Dutch education ministry: 7.6 million euro• From Dutch foreign ministry 59.5 million euro• From European Union: 4.4 million euro• Other income: 1.5 million euro
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Netherlands Education Support Offices
• NESOs are overseas representativeoffices of Nuffic
• NESOs are overseas representativeoffices of Nuffic
Nuffic NESONuffic NESO
Netherlands Education Support Offices• Starting Point: Policy document of the Dutch Ministry of
Education, Culture and Science in 2000 called “Kennis geven en nemen” (Knowledge: take and give)
• Starting Point: Policy document of the Dutch Ministry of Education, Culture and Science in 2000 called “Kennis geven en nemen” (Knowledge: take and give)
NESO Phase 1, 2001-2005NESO Phase 1, 2001-2005
Main Objectives
• The promotion of Dutch higher education worldwide in general and in four target countries in particular, namely China, Indonesia, Taiwan and South Africa.
• The promotion of Dutch higher education worldwide in general and in four target countries in particular, namely China, Indonesia, Taiwan and South Africa.
NESO Phase 1NESO Phase 1
Main Characteristics• Partnership Model: joint financing of the programme by
the Dutch Ministry of Education (2/3) and participating higher education institutions (1/3).
• Establishment of a Programme Council• The DELTA fellowship programme is only eligible for
institutions participating in the NESO
• Partnership Model: joint financing of the programme by the Dutch Ministry of Education (2/3) and participating higher education institutions (1/3).
• Establishment of a Programme Council• The DELTA fellowship programme is only eligible for
institutions participating in the NESO
NESO Phase 1NESO Phase 1
Offices established in• Indonesia• China• Taiwan• Hong Kong
• Indonesia• China• Taiwan• Hong Kong
NESO Phase 1NESO Phase 1
Some results• 40 Dutch higher education institutions participated in the NESO
programme• Increase in institutional cooperation• Increase students inflow from the following countriesYear 2000 2004China 282 2987Indonesia 407 1399Taiwan 10 112Total 699 4498
• 40 Dutch higher education institutions participated in the NESO programme
• Increase in institutional cooperation• Increase students inflow from the following countriesYear 2000 2004China 282 2987Indonesia 407 1399Taiwan 10 112Total 699 4498
NESO Phase 1NESO Phase 1
2003 Monitoring & Evaluation• internal monitoring & Audit• external evaluation conducted by the Centre for
Higher Education Policy Studies (CHEPS)
• internal monitoring & Audit• external evaluation conducted by the Centre for
Higher Education Policy Studies (CHEPS)
NESO Phase 1NESO Phase 1
Follow Up
• Based upon the positive results of the external evaluation of the programme, the Dutch Ministry of Education, Culture & Science drafted a new policy document in 2004 called “Koers op kwaliteit” outlining the continuation and expansion of the programme.
• Based upon the positive results of the external evaluation of the programme, the Dutch Ministry of Education, Culture & Science drafted a new policy document in 2004 called “Koers op kwaliteit” outlining the continuation and expansion of the programme.
NESO Phase 1NESO Phase 1
Startingpoint• New policy document of the Dutch Ministry of
Education, Culture and Science “Koers op kwaliteit”(Course on quality) in 2004.
• New policy document of the Dutch Ministry of Education, Culture and Science “Koers op kwaliteit”(Course on quality) in 2004.
NESO Phase 2, 2006-2009NESO Phase 2, 2006-2009
Main characteristicsAbandoning the Partnership Model
• The Programme is fully financed by the Dutch Ministry of EducationCulture and Science
• New role for the Programme Council• Consolidation of the present NESO Offices• Focus on quality instead of quantity• Global approach• Offering paid tailor made services to the Dutch HE institutions,
not-for-profit principle• Increasing the number of NESO Offices to 10 at the end of second phase
of the NESO Programme
Abandoning the Partnership Model• The Programme is fully financed by the Dutch Ministry of Education
Culture and Science• New role for the Programme Council• Consolidation of the present NESO Offices• Focus on quality instead of quantity• Global approach• Offering paid tailor made services to the Dutch HE institutions,
not-for-profit principle• Increasing the number of NESO Offices to 10 at the end of second phase
of the NESO Programme
NESO Phase 2NESO Phase 2
Objectives• Positioning and improving the image of the
Netherlands as a knowledge-based country• Success indicators:1. Brand awareness Dutch higher education in the
target countries2. Increase mobility students and staff3. Increase institutional cooperation
• Positioning and improving the image of the Netherlands as a knowledge-based country
• Success indicators:1. Brand awareness Dutch higher education in the
target countries2. Increase mobility students and staff3. Increase institutional cooperation
NESO Phase 2NESO Phase 2
Budget• Budget for 2006 – 2009
13.45 million euro (annually ca 3.36 million euro)• Budget for 2006 – 2009
13.45 million euro (annually ca 3.36 million euro)
NESO Phase 2 NESO Phase 2
Main/core activities
• Generic Promotion and Information• Facilitating Institutional Cooperation• Market Analysis• Media Communication• Provision of specific/tailor made services• Corporate Communication
• Generic Promotion and Information• Facilitating Institutional Cooperation• Market Analysis• Media Communication• Provision of specific/tailor made services• Corporate Communication
NESO Phase 2NESO Phase 2
Target Groups• Students• HE Institutions & Staff• Media• Authorities, organizations
• Other (relevant) stakeholders
• Students• HE Institutions & Staff• Media• Authorities, organizations
• Other (relevant) stakeholders
NESO Phase 2NESO Phase 2
Management & Organization
• Back-Office at the Nuffic Head Office in The Hague• Operational Guidelines• Annual operational plans and budgets• Standard reporting procedures/tools• Management on outcome and results• Reporting tool/Key performance indicators
• Back-Office at the Nuffic Head Office in The Hague• Operational Guidelines• Annual operational plans and budgets• Standard reporting procedures/tools• Management on outcome and results• Reporting tool/Key performance indicators
NESO Phase 2NESO Phase 2
Accountability
• Programme accountability to the Dutch Ministry of Education, Culture and Science
• Procedures established
• Programme accountability to the Dutch Ministry of Education, Culture and Science
• Procedures established
NESO Phase 2NESO Phase 2
New role of the Programme Council• General advisory role on issues such as
- Market & branding strategy- Programme results- Trend and developments in the target countries
• General advisory role on issues such as- Market & branding strategy- Programme results- Trend and developments in the target countries
NESO Phase 2NESO Phase 2
New OfficesThe new offices are planned/opened in the following countries:
1. Vietnam (operational in 2006)2. Mexico (operational in 2006)3. Russia (in progress)4. Brazil5. India6. Thailand7. Malaysia
The new offices are planned/opened in the following countries:
1. Vietnam (operational in 2006)2. Mexico (operational in 2006)3. Russia (in progress)4. Brazil5. India6. Thailand7. Malaysia
NESO Phase 2NESO Phase 2
Global developments and challenges• Increase competition worldwide/regional• Increase capacity in target countries• Alternative delivery systems (distance learning, off-
shore education, franchise system etc.)• Students become critical consumers
• Increase competition worldwide/regional• Increase capacity in target countries• Alternative delivery systems (distance learning, off-
shore education, franchise system etc.)• Students become critical consumers
NESO Phase 2NESO Phase 2
Developments at national level• Mismatch supply and demand• Insufficient absorption capacity HE institutions• Recognition of diploma’s & degrees• Delivery system and infrastructure for foreign students• Increasing tuition fees• Visa/immigration procedures• Lack of brand/footprint
• Mismatch supply and demand• Insufficient absorption capacity HE institutions• Recognition of diploma’s & degrees• Delivery system and infrastructure for foreign students• Increasing tuition fees• Visa/immigration procedures• Lack of brand/footprint
NESO Phase 2NESO Phase 2
General Facts & Figures• 68 higher education institutions• 562,000 students enrolled• 1,150 programmes & courses taught in English: 800 degree
programmes and 350 specialized courses• 32,500 EU/EEA students• 16,000 non EU/EEA students• Total 48,500 foreign students• Total 17,500 Dutch students study abroad: 14,500 within the EU
and 3,000 outside the EU
• 68 higher education institutions• 562,000 students enrolled• 1,150 programmes & courses taught in English: 800 degree
programmes and 350 specialized courses• 32,500 EU/EEA students• 16,000 non EU/EEA students• Total 48,500 foreign students• Total 17,500 Dutch students study abroad: 14,500 within the EU
and 3,000 outside the EU
Nuffic Study in HollandNuffic Study in Holland
www.studyin.nlNufficNuffic
Nuffic - NESO
THE END
Thank you for your attention
THE END
Thank you for your attention