STYLE GUIDELINES
OBJECTIVE OF OUR GUIDELINES:The Office of Public Relations is responsible for the overall brand image and identity of New
York Medical College (NYMC). The brand presents a clear visual representation of the School and
includes logos, font types, colors, photos, and the school name. The Office of Public Relations
oversees the brand to ensure it is applied consistently and appropriately to all communication
vehicles including publications both print and electronic, the website, social media, stationary,
business cards, signage and banners. These style guidelines outline the proper use of the NYMC
logo and overall brand image.
MISSION:New York Medical College is a health sciences university whose purpose is to educate physicians,
scientists, public health specialists, and other healthcare professionals, and to conduct
biomedical and population-based research. Through its faculty and affiliated clinical partners,
the College provides service to its community in an atmosphere of excellence, scholarship and
professionalism. New York Medical College believes that the rich diversity of its student body
and faculty is important to its mission of educating outstanding health care professionals for
the multicultural world of the 21st century.
Vision: The College will continue to be one of the foremost medical schools in the nation accredited
by the Liaison Committee on Medical Education, offering an educational program leading to
the M.D. degree, as well as masters and doctoral programs in public health, the biomedical
sciences and other health professions. With its wide spectrum of hospital and teaching affiliates,
New York Medical College provides excellent educational, research, specialty and primary care
opportunities throughout the New York metropolitan and tri-state area.
The most visual representation of NYMC’s brand is our logo. It is imperative that all
communication vehicles display the correct logo, as displayed below. The logo may not be
altered in any way. The Office of Public Relations is responsible for the design and usage of the
logo. Any department or individual that requires use of the logo can contact the Office of Public
Relations to obtain the logo in the required format.
NEW YORK MEDICAL COLLEGE LOGO
LOGO CONFIGURATIONAt no time may the shape, configuration or proportions be altered. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.
CLEAR SPACEClear space is used to preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements. Clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the type as indicated.
MINUMUM SIZEWhen the logo is reduced, there is apoint at which it becomes ineffective.Establishing a minumum size for thelogo ensures it is always prominentand readable. The logo should never bereproduced smaller than 1.5 inches in width.
X
XX
XX
1.5”
Logo StatesThe New York Medical Center logo has three states. These states can be used interchangeably
across all applications. When reproducing the logo, use only the artwork supplied with guides.
NYMC LOGO STATES
ONE LINE
ONE LINE STACKED
TWO LINE STACKED
BLOCK
ACCEPTABLE NEW YORK MEDICAL COLLEGE LOGO VERSIONS
NYMC LOGO VERSIONS
ACCEPTABLE NEW YORK MEDICAL COLLEGE SCHOOL LOGO VERSIONSSchool logos are also acceptable as one color. Maroon, black and white (knockout) variations.
SCHOOL LOGO VERSIONS
GRADUATE SCHOOL OF BASIC MEDICAL SCIENCES
SCHOOL OF MEDICINE
SCHOOL OF HEALTH SCIENCES AND PRACTICE AND INSTITUTE OF PUBLIC HEALTH
LOGO APPLICATION ON A COLOR BACKGROUNDAlthough the two color logo on a white background is
the preferred usage, there will be instances when the
logo must appear on a color background. To maintain the
legibility of the logo and brand integrity, there must be
sufficient contrast between the logo and the background
it appears on. The background color must always provide
sufficient contrast with the New York Medical College colors.
BACKGROUND CONTROLThe New York Medical College logo may be printed on
a color, pattern, or photographic background if there
is adequate contrast with the logo. Shown here are
examples of acceptable and unacceptable usage of the
logo on various backgrounds.
PROHIBITED LOGO USAGE
A. Do not use old versions of NYMC logo
B. Do not alter the proportions of the logo components
C. Do not apply graphic effects
D. Do not combine with other graphic elements
E. Do not change color of logo
F. Do not rotate
LOGO APPLICATION
The logo must reverse to white on dark backgrounds.
Photographic or patterned backgrounds must not be overly complex.
F
COLOR HIERARCHYThe adjacent diagram illustrates the color hierarchy of the New York Medical College brand.
Maroon is the primary logo color and is preferred for use on all printed materials or
promotional items.
Logo is also acceptable as one color. Maroon, black and white (knockout) variations are available
for one color print applications.
Our color system also includes secondary colors — ochre, black and grey.
BRAND COLORS
PMS - PANTONE 202C
CMYK - C: 29 M: 96 Y: 76 K: 29
RGB - R: 140 G: 34 B: 50
HEX - 8c2232
PMS - PANTONE 116C
CMYK - C: 1 M: 18 Y: 99 K: 0
RGB - R: 255 G: 206 B: 7
HEX - ffce07
BLACK
CMYK - C: 0 M: 0 Y: 0 K: 100
RGB - R: 34 G: 31 B: 32
HEX - 221f20
PRIMARY SECONDARY
PMS - PANTONE 431C
CMYK - C: 66 M: 52 Y: 45 K: 17
RGB - R: 92 G: 103 B: 112
HEX - 5c6770
LOGO FONT USAGE
FONT USAGE
Trajan Bold
Adobe Garamond Pro Regular
Adobe Garamond Pro Bold
The Office of Public Relations maintains an electronic image library of photography that is representative of NYMC’s campus,
students, faculty, alumni, events, and overall brand. Departments requiring photography for marketing and communications
purposes should contact the Office of Public Relations to access the image library.
If a department requires new photography and they have the budget to hire a photographer, they can contact the Office of
Public Relations for the name of an approved freelance photographer. Once the photo shoot is complete, the department
should provide the Office of Public Relations with the photos to add to the shared images directory.
The OThe Office of Public Relations does not have an in-house photographer; however, our staff does take photos at events that
we choose to cover in our publications. A department hosting an event may contact the Office of Public Relations two weeks
prior to the event to request photography coverage. If the Office of Public Relations cannot fulfill a request or if a
department requires photos for their own purposes, a camera can be signed-out on loan.
The Office of Public Relations produces the College’s primary publications including the bi-
annual Chironian alumni magazine, the weekly In Touch e-newsletter, the monthly alumni
e-newsletter, as well as various brochures, booklets, etc. When departments produce printed
pieces to advance their own programs, they need to seek the Office of Public Relations’
assistance during the early stages of production. The public relations staff will ensure the project
is bid out to approved vendors for design and/or printing, that updated photography is utilized,
copy is properly proofed, and ensure the piece is designed to reflect the NYMC brand image.
The Office of Public Relations does not have a copy writer on staff, so producing content is the
responsibility of the department requesting the publication.
PUBLICATIONS
CHIRONIANNEW YORK MEDICAL COLLEGE FALL / W IN TER 2 014
SIMULATED ENVIRONMENT REAL-LIFE LEARNING:
NYMC Launches State-of-the-Art Clinical Skills and Disaster Medicine Training Center
Chironian Mag Fall 2014 v12.indd 1 11/6/14 4:23 PM
#10 window blackenvelope
To order letterhead, business cards, envelopes, and memo pads please visit
http://www.nymc.edu/depthome/purchasing/08letterhead.asp.
STATIONARY
Department letterhead Executive letterhead
#10 regular two color envelope
#10 window two color envelope
Memo pad Buck slip
Business card
Faculty or staff members can contact the Office of Public Relations to obtain NYMC branded
Power Point slides for their presentations.
POWER POINT TEMPLATES
Title
Title
Sub Title
Title
Title � Sub Title
Sub Title
Title
Title � Sub Title
The objectives of the New York Medical College website are to communicate to a global audience
the mission, values, accomplishments, and fundamental workings of the college. The operation
of the college website is under the preview of the Office of Public Relations. The department is
responsible for the overall design and structure of the website while the Office of Information
Technology is responsible for all software and server maintenance. The Office of Public Relations
works with academic and administrative departments to update the homepage and other
pages of the site; however, schools/departments/individuals are responsible for generating
and updating the content on their sections of the site and ensuing content is current as well
as accurate. All edits and additions to the website must be approved by the Office of Public
Relations before they go live. Members of the academic community are expected to comply with
Information Services’ guidelines for academic computing. It is strictly forbidden for any member
of the college community to gain access to any college protected information resources area of
the web without authorization of the Office of Public Relations
WEBSITE
The Office of Public Relations is responsible for the College’s official social media presence on
platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Flickr, etc. These platforms
provide another opportunity to reach out to various audiences, such as prospective students,
current students and alumni, and have the potential to create a significant impact on the
reputation of the College. The Office of Public Relations staff members ensure that social media
accounts that are associated with New York Medical College portray and promote the College in
a way that is consistent with its mission and reputation. Any department, group or individual,
that wishes to create a social media site utilizing the New York Medical College name or logo
must obtain approval from the Office of Public Relations and share the passwords to these sites
with the department.
SOCIAL MEDIA
TWITTERhttps://twitter.com/NYMC_tweets
FLICKR https://www.flickr.com/photos/124153695@N08/sets
FACEBOOK https://www.facebook.com/nymcofficial
LINKEDIN: School Pagehttps://www.linkedin.com/edu/
school?id=18990&trk=edu-hp-follow-name
YOUTUBE: https://www.youtube.com/channel/
UCGn1WPhNRZrvyxDle-qcFGg
LINKEDIN: Company Page https://www.linkedin.com/company/new-york-
medical-college?trk=nmp_rec_act_company_photo
Digital Signage (flatscreen) monitors are located in all main New York Medical College
buildings. The monitors are an internal communication vehicle for promoting news, events
and announcements. The content on these signs is under the purview of the Office of Public
Relations. The hardware and software for the digital signage is under the purview of the Office
of Information Technology.
DIGITAL SIGNAGE
To ensure that information about the College and its members is accurately, consistently and
optimally disseminated to the public through the media, the Office of Public Relations is the
only office authorized to issue a press release on behalf of New York Medical College. Press
releases, which cover a broad range of topics including educational and research activities,
appointments and other newsworthy items, are circulated to the media as well as posted on the
College’s website. The Director of Communications serves as the official college spokesperson
on matters of institutional policy or position, and solicits leadership’s participation as warranted
and is charged to respond to all general inquiries and to proactively engage the media to report
on items of interest.
When members of the academic community are contacted by the media on any matter other
than one relevant to their particular area of expertise, he or she should immediately refer the
media to the public relations staff who will work with faculty and senior administrators in
formulating appropriate responses. When the inquiry solely concerns an individual’s expertise,
faculty and staff are encouraged to respond directly and to subsequently notify the Office of
Public Relations office so that any necessary follow up can be done. Because of the Office of
Public Relations staff’s functional range of knowledge, they may call upon other members of the
academic community to expand or contain a news item.
CONTACT:For more information or questions about these guidelines, please contact:
The Office of Public Relations
Phone: (914) 594-4536
Fax: (914) 594-4541
MEDIA RELATIONS
Jennifer Riekert, M.B.A.Director of Communications
Kevin R. Cummings, M.P.S., M.P.H. ‘00Director of Web Communications
Lori PerraultPublic Information Editor
Julio A. Rodriguez-Rentas, M.A.Assistant Director of Web Communications
Gina FaganAdministrative Assistant