Vietnam Football Social Network
CoreTech Team’s OAP Final Report
Toan Tran, Tuan Du,
Chau Nguyen, Duong Bui
Agenda
• Start-up Idea• Value Propositions• Hypothesis• Survey Form• Survey Results• Market Size• Conclusions
Start-up Idea
Vietnam Football Social Network (VFSN):• Connects football fans and share the
passion• Helps them making friends, having fun, and
betting legally
Value Propositions
• Live-Scores, Football Match Live Streaming• Sharing and Commenting on the Live
Streaming Match with Friends• Sharing Video Clip, Pictures, Status on
Personal Page• Betting in each Match Using SMS• Famous Clubs History, Football Coach &
Player Star Information, Excellent Goal Clips
Hypothesis
• Customers want to have a Football Social Network in Vietnam (FSN)
• Customers want to play/share/comment games/video clip/pictures/status on their pages
• Customers want to have a legal betting service in FSN
• They are willing to pay for SMS Betting • 60% of football fans want to use FSN • Football clubs want to have a social page where
they connect to their fans in a real-time manner.
Survey Form
• Question 1: Do you want to have a Football Social Network? (YES or NO)
• Question 2: Do you want to have legal betting service in this social network? (YES or NO)
• Question 3: What is the maximum price per SMS for one betting? …..VND/SMS
Survey Form
• Question 4: Do you think we need some games in our Social Network? (YES or NO)
• Question 5: What kind of the games that you want to play in our Social Network?
• Question 6: Do you think we need News, Football History, Football Club History, Player Star, Famous Coach, Excellent Goals…? (YES or NO)
Survey Form
• Question 7: Except money, do you want to have other awards like offline events, match ticket…………? (YES or NO)
• Question 8: Please give some your suggestions about our Social Network? ………………………………………………..
• Question 9: Your full name and your age? ……………….
Survey Results
Question 1 Question 2 Question 4 Question 6 Question 70
10
20
30
40
50
60
# YES# NO
Survey Results
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 630
20000
40000
60000
80000
100000
120000
Price
Price
Survey Results
050
00
1000
0
1500
0
2000
0
2500
0
3000
0
3500
0
4000
0
4500
0
5000
0
5500
0
6000
0
6500
0
7000
0
7500
0
8000
0
8500
0
9000
0
9500
0
1000
00M
ore
0
5
10
15
20
25
30
35
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Price Distribution
Frequency
Cumulative %
Bin
Fre
qu
ency
Survey Results
Series1
05
101520253035
Chart Title
Age
Market Size
• Vietnam Population Statistic Estimation from 2010 to 2050
• Unit: 1000 (People)• Source: http://www.gopfp.gov.vn/so-
lieu;jsessionid=DA75863199FC35CE13EF0C837F163DB9
Market Size
Market Size
• Potential Customers: age from 20 to 35:
about 25 118 000 (People)• % age from 20 to 35 in total population:
(2010) 25118000/88749000=28.3 (%)• 2012: Population about 90 000 000 (People)• Assumption: 28.3% people age from 20-35
(same as in 2010)
Market Size• One year: 26 weeks have attractive matches• A person pays 3000 (VND)/SMS/Week• 1/3 number of people that age in range
(20;35) are the football fans.• ½ number of members join betting service in
a week.• Market Size:
0.6*1/3*0.283*90000000*26*3000*1/2• Market Size= 198.666 (Billion
VND)=9514655 (USD)
Conclusions
• Almost potential customers want to have a Football Social Network with our value propositions
• 70% customer agreed with Price/SMS <= 5000 (VND)
• Market Size: 9.5 Million USD