Office of Estate and Development, Office of Environmental Sustainability
Social Psychology in
Mass Emails
Office of Estate and Development, Office of Environmental Sustainability
Background
• Rights to mass email the entire school
• Measured website traffic through Google Analytics
– Measurement period: Jan to 4th May 2010
• “What you don’t measure , you can’t improve.” Jack Welch( Ex CEO of General Electric)
Office of Estate and Development, Office of Environmental Sustainability
Which of the following 3 has the highest traffic?
1. Joint Advisory on Double – sided print for student submission - Feb 24th 2010
2. IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010
– Fellowship = internship
– OMG campaign = freebies
– Sustainability Navigator = survey for environmentally concerned individuals
3. I am part of NUS community, Are U? – 23rd
April ( Exam Period)
Office of Estate and Development, Office of Environmental Sustainability
Office of Estate and Development, Office of Environmental Sustainability
Office of Estate and Development, Office of Environmental Sustainability
Office of Estate and Development, Office of Environmental Sustainability
Which of the following 3 has the highest traffic? GUESS!
1. Joint Advisory on Double – sided print for student submission - Feb 24th 2010
2. IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010
– Fellowship = internship
– OMG campaign = freebies
– Sustainability Navigator = survey for environmentally concerned individuals
3. I am part of NUS community, Are U? – 23rd
April ( Exam Period)
Office of Estate and Development, Office of Environmental Sustainability
For the period of Feb 8 to May 8
Office of Estate and Development, Office of Environmental Sustainability
Office of Estate and Development, Office of Environmental Sustainability
Page Views
1. Joint Advisory on Double – sided print for student submission - 864
2. IARU Fellowship/ Sustainability Navigator/ OMG campaign -1225
– Fellowship = internship - 560
– OMG campaign = freebies - 415
– Sustainability Navigator = survey for environmentally concerned individuals - 250
3. I am part of NUS community, Are U? – 1068
Office of Estate and Development, Office of Environmental Sustainability
Conclusion
Office of Estate and Development, Office of Environmental Sustainability
Social Psychology works
I am part of NUS community, Are U?
gets 1068 views despite having only 1 message sent during exam period.
As compared to
IARU Fellowship/ Sustainability Navigator/ OMG campaign with 1225 views
Combined from 3 messages.
Office of Estate and Development, Office of Environmental Sustainability
Still pathetic numbers
• Number of people on mailing list about 50,000
• About 4000 people have unsubscribed after offering .
Office of Estate and Development, Office of Environmental Sustainability
References
Office of Estate and Development, Office of Environmental Sustainability
Almost blatant copying
Office of Estate and Development, Office of Environmental Sustainability
People like to do what others do
