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THING YOU ARE PROUD OF HAVING COLLABORATED ON (AND WHAT IT TAUGHT YOU)
MOST DEVELOPED INNOVATION SKILLS
WORDS YOUR COLLEAGUES MIGHT USE TO DESCRIBE YOU AT YOUR BEST
MARCH 2011NICK JANKEL
WWW.WECREATE.CC
I. TYPES OF INNOVATION
OPEN INNOVATION ACCELERATOR
TOGETHER EVERYTHING IS POSSIBLE
WHAT IS INNOVATION?
THICK WORD
WHAT DOES IT MEAN TO YOU?
Main Entry: in·ventEtymology: invenire to come upon, findDate: 15th century
1 : to devise by thinking2 : to produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment
Main Entry: mar·ket·ingDate: 15611 a : the process or technique of promoting, selling and distributing a product or service
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[IMAGINATION MADE COUNT]
THE IMPACTFUL LEVERAGE OF IDEAS
INCREMENTALINNOVATION
DISRUPTIVEINNOVATION
‘INEFFICIENT’GRASSROOTS
EXHAUSTING DEEPLY AMBIGUOUS INHERENTLY RISKY
BUT INNOVATION IS...
OFTEN FAILS
THE WAY AROUND THIS IS TO
BUILD AN INNOVATION MINDSET
INNOVATION IS REALLY A WAY OF BEING
CREATIVECOURAGEOUS
COLLABORATIVECONTRIBUTIVE
CONNECTEDCOMMITTED
CURIOUS 7
IS THIS THE BEST WAY POSSIBLE?
HOW CAN I MAKE IT BETTER? MORE ELEGANT?
WHY HAS IT ALWAYS BEEN DONE LIKE THIS?
WHO GAINS BY THE CURRENT SYSTEM? WHY?
WHY DOES X HAVE TO HAPPEN?
HOW COULD I GET MORE PEOPLE TO ACCESS IT?
COULD I GET Y TO DELIVER SOME OF IT?
EMBRACE THE NETWORK
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HIERARCHIES ARE BEING DISSOLVED
IN A
NETWORKED GLOBALISED
PARTICIPATORY
SOCIETY
ONE TWEET PER GLOBAL CITIZEN / MONTH
TRIBES / CLASS
HIERARCHIES / BUREAUCRACIES
MARKETS NETWORKS
THE COLLABORATIVE STAGE OF EVOLUTION
TRIBE / CLASS HIERARCHY MARKET NETWORKS
SOLIDARITY AUTHORITY COMPETITION CO-CREATION
TRIBEWELLBEING
VESTED INTEREST SELF INTEREST COLLECTIVE GOOD
SEGMENTS SILOS ATOMIZED SELF-ORGANIZED
THE AGE OF NETWORKS
ONE SIZE FITS ALL,
DETERMINED BY THE
AUTHORITY
INNOVATIONIN HIERARCHIES =
GROUPS FORM
AROUND INTERESTS
AND THEN SELF-SOLVE PROBLEMS
INNOVATION IN NETWORKS =
BUT NOT ENOUGH TIME,
MONEY, INTELLIGENCE & ATTENTION
TO WORK ALONE
THIS PROJECT ISN’T EVEN ABOUT THE MONEY. IT’S ABOUT BUILDING SOMETHING BIGGER THAN PE.
THE POSSIBILITY OF SELLABAND IS FOR ALL ARTISTS AROUND THE GLOBE, JUST LIKE YOU, TO HAVE ACCESS TO DIRECT FUNDING FROM MUSIC LOVERS. FREE FROM ANY CORPORATE INFLUENCE ON ART. THIS WE BELIEVE IS A VERY IMPORTANT
THING.
PUBLIC ENEMY
TODAY, TO ACHIEVE A GOAL OF ANY SERIOUS AMBITION, WE
NEED TO COLLABORATE
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AT A TIME WHEN THE AUTO, BANKING, AND NEWSPAPER INDUSTRIES, AMONG OTHERS, ARE FACING PROBLEMS TOO COMPLEX FOR ANY ONE COMPANY TO SOLVE, HULU IS A
MODEL OF WHAT'S POSSIBLE WHEN RIVALS WORK TOGETHER AND EMBRACE DISRUPTIVE TECHNOLOGY. YOUTUBE, WITH 5.4
BILLION MONTHLY STREAMS, MAY STILL DOMINATE IN OVERALL TRAFFIC, BUT FOR AN EXPERIENCE THAT COMES CLOSEST TO THAT OF WATCHING TV, HULU "HAS SET THE
GOLD STANDARD.
FAST COMPANY, 2009
NO ONE ORG CAN
UNDERSTAND HOW TO SOLVE
A COMPLEX ISSUE ALONE
INSTEAD OF THE LAW OF
UNEXPECTED CONSEQUENCES
THE LAW OF UNEXPECTED WIN WIN WINS
NETWORKED INNOVATION
CO-OPERATIONCOLLABORATION
CO-CREATIONCLOSED
POSSIBILITYRISKCERTAINTY
CONVENTION
RULES / REWARDSCOLLABORATION IQ
EXPERTS PEERSCONTENTPROFIT
PLATFORMS
COMPETITIONWIN WIN WINS
COLLABORATIONSELF-ORGANIZATION
MBAs
SMART / GOOD PEOPLE ARE EVERYWHERE
IMPACT = COLLECTIVE CREATIVITY
BEST LEVERAGE OF IDEAS WINS
COLLABORATION OPENS UP
OPPORTUNITIES
CLOSED MINDSETS
SMART / GOOD PEOPLE WORK FOR
US
IMPACT = OWNERSHIP
BEST IDEAS WIN
COMMAND / CONTROL IS
SAFEST
OPENMINDSETS
COLLABORATION TAKES A SIGNIFICANT
INVESTMENT OF ENERGY
AND A DIFFERENT WAY OF WORKING
ACTIVATION ENERGY
e
RELEASEDVALUE
COLLABORATIONIQ
COLLABORATION IQ THE MOST IMPORTANT SKILL OF THE 21ST CENTURY
WHY DO MONKEYS THAT POKE EACH OTHER IN THE
EYE SURVIVE LONGER?
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BACTERIA COLLABORATE BETTER THAN
HUMANS
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TAUGHT TO COMPETE
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BORN TO COLLABORATE
INNOVATION IS ALWAYS COLLABORATIVE
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RESOURCES NEEDED ARE IN THE CROWD
ANTS AREN’T SMART. ANT COLONIES ARE.
STANFORD UNIVERSITY
PEOPLE CAN BE EMPOWERED TO SELF-
ORGANIZE
IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.
CHARLES DARWIN
IF YOU DOUBT WHAT JUST
IMPROVISATION &
COLLABORATION CAN DO...
TOGETHER EVERYTHING IS
POSSIBLE
HOW CAN I BEST SERVE WHAT’S SEEKING TO
EMERGE?
BREAKTHROUGH QUESTION
THE COLLABORATION PROFILE
RESILIENTPOSSIBILITYFOCUSED EMPATHICNETWORKEDOPEN
RESPONSIVE COACHABLE
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0
10
0
10
0
10
0
10
0
10
0
10
0
RADICAL REINVENTING THE FUTURE: DISRUPTIVE OPEN INNOVATION
INCREMENTALINNOVATION
DISRUPTIVEINNOVATION
WHY DID MONKS CONTINUE TO HAND-DRAW ILLUSTRATIONS ON
BOOKS PRINTED BY GUTTENBERG’S PRESS?
A REVOLUTION DOESN’T HAPPEN WHEN SOCIETY ADOPTS NEW TOOLS. IT HAPPENS WHEN SOCIETY ADOPTS
NEW BEHAVIOURS
CLAY SHIRKY
THE STATUS QUO IS
MAINTAINED BY OUTDATED ASSUMPTIONS
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THE SMALLEST IDEA IS A RESILIENT VIRUS. IT CAN GROW TO DEFINE OR DESTROY YOU.
INCEPTION
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WHAT COULD NEVER
HAPPEN?
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HIERARCHIES MAINTAIN THE STATUS QUO
FIX MENTAL MODELS
ENSURE PEOPLE THINK
THE SAME
ALLOWS FOR DISRUPTIVE THINKING
Positive Deviants & Lead Users
Extreme Users
Successful uncommon behaviors are already practiced in that community within the constraints and challenges of the current situation
Communities already have the solutions and can self-organize
Intelligence is distributed throughout the community
THE SPACE
THE SYSTEM
THE SUBJECTS
MICRO / MACRO CYCLING
Unique Viewpoints
Analogous Spaces
PrivilegedPerspectives
ParallelSectors
Purpose
Vision
Value & Values
NeedWhat major
problem(s) are you passionate about
solving? What markets do you
want to challenge?
What do you value and prioritize?
What do you offer the world as
unique skills?
Harnessing these, what is your vision for a better world?
What is your reason for existing? Why
should your community support
you?
RADICAL REINVENTION: CRITERIA
SURPRISING
SYSTEMIC
SCALEABLE
SUSTAINABLE
✓
✓
✓
✓
SURPRISING
✓✗
SYSTEMIC
✓✗
SCALEABLE
✓✗
SUSTAINABLE
✓✗
TOOL 1: THE SPACE
THE SPACE
THE SYSTEM
THE SUBJECTS
DESCRIPTION OF ISSUE
TECHNICAL / ACADEMIC / POLICY EXPLANATIONS. USUALLY SHORT TERM / SYMPTOMATIC
FACTORS
RECEIVED WISDOM. UNQUESTIONED WORLDVIEW WHICH LEGITIMATES
OFFICIAL EXPLANATION
RULES, CONVENTIONS, STORIES, SYMBOLS. OFTEN UNCONSCIOUS
DIMENSIONS
THE PROBLEM
OFFICIAL EXPLANATION
GOVERNING MINDSET
MYTHS & CONVENTIONS
THE PROBLEM
OFFICIAL EXPLANATION
GOVERNING MINDSET
MYTHS & CONVENTIONS
COMPUTERS ARE NOT USED FOR CREATIVITY (AND CREATIVE
PEOPLE DON’T BUY THEM)
COMPUTERS ARE DULL - DESIGNED FOR INCREASED PRODUCTIVITY BY TECHIES
PRODUCTIVITY IS KEY REASON FOR EXISTENCE. WE ARE
MODERN MAN
UNIVERSE IS A MECHANISM. WE ARE COGS IN THE MACHINE
THEPROPOSITION
OFFICIAL STRATEGY
GOVERNING MINDSET
MYTHS & CONVENTIONS
COMPUTERS CAN BE A FORCE FOR CREATIVE THINKING
THINK DIFFERENT WITH A MAC
WE ARE HERE TO EXPRESS NOT POSSES
UNIVERSE IS A NETWORK. WE ARE ALL CREATIVE
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CHAOS & VIOLENCE DURING THE ELECTION
POLICE BIAS, POOR COMMUNICATION IN
GOVERNMENT, CORRUPTION
BROKEN AFRICA
AUTHORITY SHOULD PROTECT PEOPLE. IT FAILS IN AFRICA
KENYAN CRISIS
OFFICIAL EXPLANATION
GOVERNING MINDSET
MYTHS & CONVENTIONS
THE PROBLEM
ONLINE / MOBILE PLATFORM FOR DISTRIBUTED
INTELLIGENCE ON SOCIAL JUSTICE
THEN WE ARE ALL ‘CITIZEN JOURNALISTS’ WHO CAN REPORT AND ACT ON
INJUSTICE FOR THE COMMON GOOD
AFRICANS BELIEVE IN INTERCONNECTED WORLDS - “I
AM BECAUSE YOU ARE”
WE ARE ALL RESPONSIBLE FOR OUR SOCIETY AND ARE
EMPOWERED TO BE ACTIVE CITIZENS
USHAHIDI
OFFICIAL EXPLANATION
GOVERNING MINDSET
MYTHS & CONVENTIONS
THEPROPOSITION
The Problem/ Proposition
TheExplanation /
Strategy
The Mindset
Myths & Truths
vU
DISRUPTION OPPORTUNITIES
If the myths & conventions are not true, what might be true?
If we were Martians landing on Earth, how might we view the space?
What do we really know about the space, and the people in it, that challenges received wisdom?
Thinking the best of the people in the space, what could they do or be?
TOOL 2: THE SYSTEM
THE SPACE
THE SYSTEM
THE SUBJECTS
SOMETHING HIT ME VERY HARD ONCE, THINKING ABOUT WHAT ONE LITTLE MAN COULD DO. THINK OF THE QUEEN MARY - THE WHOLE SHIP GOES BY AND
THEN COMES THE RUDDER. AND THERE'S A TINY THING AT THE EDGE OF THE RUDDER CALLED A TRIM TAB.
BUCKMINSTER FULLER
SMALL CHANGES CAN BE REVOLUTIONARY
BRING.BUDDY
HOME.PHP
HOME.PHP
How do different agents in the system interact?
What are the assumptions that drive each interaction or transaction?
What are the assumptions about which business or delivery models work in the system?
Who wins from the current system? How could these vested interests be harnessed to shift towards a systems transformation?
What are sweet spots in the system where small changes might have big impacts?
DISRUPTION OPPORTUNITIES
TOOL 3: THE SUBJECTS
THE SPACE
THE SYSTEM
THE SUBJECTS
DEPRESSION NO.2 HEALTH BURDEN. RITALIN. UNEMPLOYMENT,
UNDERACHIEVEMENT
MEDICAL PROBLEMS NEED EXPERT INTERVENTIONS AND
DRUG
DEFERENCE TO A HIGHER AUTHORITY EXTERNAL TO US
IF ANYTHING CAN BE DONE, EXPERTS MUST DO IT. BLAME
THE BRAIN
MENTAL WEALTH
THE PROBLEM
OFFICIAL EXPLANATION
GOVERNING MINDSET
MYTHS & CONVENTIONS
FREUD WAS NOT A
FREUDIAN
BUDDHA WAS NO BUDDHIST
PEER-TO-PEER COACHING & COUNSELING TOOLKITS
PEERS CAN SELF-SUPPORT EACH OTHER TO BE CREATIVE &
INNOVATIVE LEADERS
WE ARE ALL WISE
EVERYONE HAS CAPACITY TO HEAL & LEAD OTHERS - THEY
JUST NEED THE TOOLS (WHICH WE DON’T WANT TO OWN OR
PROTECT)
WECREATE TOOLKIT
THE PROPOSITION
OFFICIAL EXPLANATION
GOVERNING MINDSET
MYTHS & CONVENTIONS
AFFORD
ABILITY
ACCESSIBILITY
IMPAC
T
ELEMENTS OF THE VALUE PROPOSITION
OPTIMAL
PROFESSIO
NALISM
CULTURE C
HANGE
AFFORD
ABILITY
ACCESSIBILITY
IMPAC
T
OPTIMAL
INTENSIVE TRAINING
COACHING / THERAPY
ELEMENTS OF THE VALUE PROPOSITION
PROFESSIO
NALISM
CULTURE C
HANGE
AFFORD
ABILITY
ACCESSIBILITY
IMPAC
T
OPTIMAL
INTENSIVE TRAINING
WECREATE
COACHING / THERAPY
ELEMENTS OF THE VALUE PROPOSITION
PROFESSIO
NALISM
CULTURE C
HANGE
AFFORD
ABILITY
ACCESSIBILITY
IMPAC
T
PROFESSIO
NALISM
CULTURE C
HANGE
OPTIMAL
INTENSIVE TRAINING
WECREATE
COACHING / THERAPY
ELEMENTS OF THE VALUE PROPOSITION
What are all the solutions that offer value for this kind of problem?
What are the core features valued by the user (functional, emotional, cultural)?
What are the weak points of the offer? What is not delivered that users value?
What solutions do users create themselves?
NOW PLOT ON THE MAP
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PLOTTING THE GRAPH
NOW ADD:
Usability / Sexiness
Accessibility
(Sustainability if funded)
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PLOTTING THE GRAPH
OPTIMAL
VALUE
Where is there space on the graph?
What is it assumed that most users currently value that new or future users may not?
What features are getting in the way of accessibility, usability or sustainability?
What might you deliver less of so that you could accessibility, usability or sustainability?
How could you involve users in delivering or all some of the value?
DISRUPTION OPPORTUNITIES
TOWARDS A RADICAL REINVENTION CONCEPT
© 2001-2010 WWW.WECREATE.CC
What is the problem (in human terms)?
What is the key disruptive opportunity? Ensure you state the opportunity for you, for your collaborators, for your community.
What are the myths or conventions in the space?
What is the disruptive insight or truth?
What is the strategy to bring this to life?
What are the assumptions the underlie the key interactions and business models in the system?
How could vested interests become collaborators in creating positive transformation?
What are the sweet spots in the system that could be targeted to effect this change?
How could you increase accessibility, usability or sustainability of the subject?
What would you have to deliver less of to make this work?
What are the disruptive opportunities in the system?
What are the disruptive opportunities in the subjects?
What are the disruptive opportunities in the space?
How could users deliver some or all of the value?
1. ‘Juicy’, self-expanding - inspiring vision
2. Coherent, elegant - internal logic
3. Lithe, sculpted - bold with nothing superfluous
4. Rewarding - clear benefits for all stakeholders
5. Insightful, authentic - based in reality
6. Pragmatic, graspable - actionable
7. Clear narrative - engaging hearts and minds
7 CRITERIA FOR A POWERFUL CONCEPT
✓
COLLECTIVE CREATIVITY & FLOW
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DOMINATION
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DISSIPATION
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DISINTEGRATION
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BACTERIA COLLABORATE BETTER THAN
HUMANS
BACTERIA CONVERSE IN A COMPLEX CHEMICAL LANGUAGE, IF THE THRONG IS SUFFICIENTLY LARGE AND LIKE-MINDED — IF THERE IS A QUORUM — THEY ACT. TINY BACTERIAL CELLS CAN BAND TOGETHER AND PERFORM THE WORK OF GIANTS. THEY CAN COMPOST AN ELEPHANT, FERTILIZE AN OAK FOREST OR LIGHT UP THE OCEANS IN THE EERIE TEAL GLOW OF BIOLUMINESCENCE.
ENGAGEMENT IN AN ACTIVITY WHERE TIME, SPACE (&
SOMETIMES ONESELF) DISAPPEAR
FLOW
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JUDGEMENT
FEAR
STRESS
DEFENSE
OFFENSE WASTED CREATIVITY
BARRIERS TO COLLECTIVE FLOW
‘SEDIMENT’ BLOCKS COLLECTIVE CREATIVITY
DRIVERS OF FLOW
CLEAR PURPOSECHALLENGING BUT DOABLE TASKSELF-RELIANCEWE FOCUSINNER MOTIVATIONSENSE OF EQUALITYCREATIVE COMMUNICATIONOWNERSHIP
OWN YOU OWN PROBLEMS IF YOU WANT TO OWN YOUR OWN FUTURE
DISCUSSION = DIFFERENT PEOPLE TALKING ABOUT THEIR
OPINIONS HOPING OTHERS WILL JOIN THEM
DIALOGUE = PEOPLE BUILDING ON EACH OTHER’S IDEAS TO
REACH NEW LEVELS OF INSIGHT & INNOVATION
HOW CAN I BEST SERVE WHAT’S SEEKING TO
EMERGE?
BREAKTHROUGH QUESTION
BUILDING OPEN INNOVATION CULTURES
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RARELY ABOUT ‘BEST’ IDEAS
OR PROCESSES, STAR HIRES, R&D SPEND,
INCENTIVE STRUCTURES...
ABOUT THE BEST CULTURES
1989
2009
1989
2009
[APPLE’S] BEST FEAT MAY BE THE CULTURE THAT HELPS GENERATE SO MANY FOLKS WHO’VE GONE ON TO CREATE GREAT PRODUCTS
ELSEWHERE
BUSINESS WEEK
WHAT IS ORGANISATIONAL CULTURE?
WHAT IS YOUR INNOVATION CULTURE?
CREATIVITY
CHARISMA
CONNECTIVITY
COMMITMENT
CREATIVITYIDEAS
CURIOSITY
EXPLORATION
REFRAMING
SEEING BEYOND
INTUITION
CHILDLIKE
LISTENING
RESPONSIVE
EMPATHIC
NURTURING
EMOTIONALLY
SMART
CAN DO
URGENT
UNSTOPPABLE
CONFIDENT
RELENTLESS
OPTIMISTIC
SINGLE-MINDED
INSPIRING
LEADING
CHARMING
VISIONARY
EMPOWERING
INTEGRATIVE
CULTURES RESIST TOP DOWN CHANGE
7 WAYS TO BUILD AN OPEN INNOVATION CULTURE
1. FOCUS ON FOSTERING A VIRAL OPEN INNOVATION CULTURE ONE MIND AND TEAM AT A TIME
2. INSTITUTIONALIZE OPEN INNOVATION H A B I T S U S I N G ‘HEURISTICS’
3 . D E F I N E W H AT INNOVATION LOOKS (AND FEELS) LIKE FOR YOU USING THE POWER OF CHECKLISTS
4. BUILD & HARNESS AN I NNOVAT ION-READY INSIGHT BANK
How does it work? Where? With who?
What is the breakthrough in the user experience or value proposition?
What is the innovation? (include website / images)
© 2001-2010 WWW.WECREATE.CC
What is the breakthrough in the system, business model or delivery model?
How would we improve it?
Why / where might it be inspiring for us?
What is the breakthrough in the space, process or way of working?
5. GIVE MAVERICKS & T H E I R N E T W O R K S PERMISSION / TIME
6 . R E W A R D I N N E R MOTIVATION
7. GIVE INNOVATION A CLEARLY SANCTIONED SPACE AND BRING IT TO LIFE WITHIN IT
1. Do you know your purpose? What are the problems you want to solve?
6. Can you trust your intuition and the network to deliver?
2. How can you think the unthinkable and shape the future
4. Which collaborators and communities can you engage which inspire, teach and support?
5. What are the win win wins for all involved?
7. How are you focusing on honing your collaboration IQ?
3. Are you co-designing with real people, in real worlds
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EVERY COLLABORATION HELPS YOU GROW.
BRIAN ENO
NICKJANKEL.COM
ULTIMATETRIP.TV
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