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Page 1: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

#LKCE13 #realoptions November 5, 2013

Risks and Decisions The ‘When’ rather than the ‘How’

Olav Maassen Xebia

[email protected] @OlavMaassen

Chris Matts Emergent Behavior

[email protected] @PapaChrisMatts

Page 2: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 3: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

“LUPUS”' “HEP'E”'

“LUPUS”'IV'CYTOXIN'

PLASMA'PHERYSIS'

“HEP'E”'NO'TREATMENT'

SOLUMENDROL'

!'

Get'Worse'

No'Impact'

Toast'

Get'beBer'Or''

Get'Worse'

Hurt'him'Just'right'

Page 4: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Options have value

©'luismi1985'

Options expire

©'givepeasachance'

Never commit

early unless

you know why

©'Tub'Gurnard'

Page 5: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Agenda

Real Options: understand the difference between an option and a commitment •  Options and commitments •  Reversibility of decisions •  Applying Real Options in writing a book •  Real world examples

5'

Page 6: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

40 Minutes

6'

Page 7: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

When is something a commitment?

Page 8: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

When is something optional?

©'MacUK'

Page 9: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Do you have a choice?

9'

OpSon'

Commitment'

Page 10: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 11: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

•  This talk •  Could we walk of the stage? •  Hotel this morning (what’s the consequence of not

showing up: Nils panic, never invited again, reputation shot)

•  Is the hotel a commitment •  Is the flight a commitment •  What about five minutes after it has taken of? •  Nils asked us: commitment or option? •  What about the actual event •  If the event got cancelled would we still go? •  Lady gaga concert?

11'

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18'

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20'

Page 21: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Options have value

©'luismi1985'

Options expire

©'givepeasachance'

Never commit

early unless

you know why

©'Tub'Gurnard'

Page 22: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

1.  Right'2. Wrong'3.  Uncertainty'

©'Bethany'L'King'

©'Violator3'

Page 23: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

•  When do supermarkets open a new till / register -> conditional

•  Published and the customers start to manage it

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Page 24: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

30 Minutes

24'

Page 25: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 26: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
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A'Month'

Page 28: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 29: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

A'Day'

Page 30: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

hBp://www.flickr.com/photos/embreyart/4229109725/sizes/m/in/photostream/'

Page 31: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

An'Hour'

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Page 33: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

A'Minute'

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Page 35: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

35'

Page 36: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

If the time it takes to recover, is greater than the time you can survive, you die.

Which means you need more options.

36'

Page 37: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 38: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

A'Month'

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Page 40: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

A'Day'

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hBp://www.flickr.com/photos/embreyart/4229109725/sizes/m/in/photostream/'

Page 42: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

An'Hour'

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Page 44: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

A'Minute'

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Page 46: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

A'Second'

Page 47: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

ROLL$BACK!$

Page 48: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

If the time it takes to recover, is greater than the time you can survive, you die.

Which means you need more options. Monitor the conditions

48'

Page 49: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Its'not''about'

probability'

Page 50: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

It’s'about'survival'

Page 51: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

20 Minutes

51'

Page 52: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Options have value

©'luismi1985'

Options expire

©'givepeasachance'

Never commit

early unless

you know why

©'Tub'Gurnard'

Page 53: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Eat own dog food

53'

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54'

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Finding the artist

Page 56: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 57: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

57'

Page 58: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Rough Outline

Page 59: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

First manuscript

Page 60: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 61: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Artwork

Page 62: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
Page 63: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13
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66'

Page 67: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Different covers

67'

Page 68: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

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10 Minutes

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Page 79: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Staff Liquidity

79'

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Page 81: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Analysis' Design' Code' Test' Prod'

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Page 83: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Analysis' Design' Code' Test' Prod'

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Analysis' Design' Code' Test' Prod'

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Page 92: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

School choice

92'

Page 93: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

©'luismi1985'

Options expire

©'givepeasachance'

Never commit

early unless

you know why

©'Tub'Gurnard'

Options have value

Page 94: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

When do we have to decide?

Yellow'+'Blue'opSon'???'

Blue'opSon'???'

Dec'Nov'

Stock'shops'

Oct'

Produce'DVD+box'

Servers'

????'March'

We'are'here!'

©'Pascal'Van'Cauwenberghe'

Page 95: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

When do we have to decide?

Yellow'+'Blue'opSon'???'

Blue'opSon'???'

Dec'Nov'

Stock'shops'

Oct'

Produce'DVD+box'

Servers'

August'March'

We'are'here!'

Design'and'test'(2M)'

©'Pascal'Van'Cauwenberghe'

Page 96: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

How will we decide?

•  IF the new blue design is completely stable •  AND if the estimate of the blue design < 2

months •  THEN we use the blue design •  ELSE we use the yellow design AND we’ll

plan the blue redesign once the blue design is stable

•  Meeting: August 1st

Page 97: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Meanwhile...

•  We develop the site in “black & white”

•  One team member participates in the followup meetings of the new design (2 hours every 2 weeks) and keeps the team informed of the situation

Page 98: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

The day is not done yet

•  A few more questions: •  Developers, what changes when the design

changes? •  Developers show architecture and code

•  What if there was less to change? •  Quick architectural “spike”: remove duplication,

separate concerns... •  How much to refactor the site? •  “We can do it in a few days” •  “Afterwards, any redesign costs less than 1 month”

Page 99: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

When do we have to decide?

Yellow'+'Blue'opSon'???'

Blue'opSon'???'

Dec'Nov'

Stock'shops'

Oct'

Produce'DVD+box'

Servers'

August'March'

We'are'here!'

Design'and'test'(2M)'

©'Pascal'Van'Cauwenberghe'

Page 100: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

When do we have to decide?

Yellow'+'Blue'opSon'???'

Blue'opSon'???'

Dec'Nov'

Stock'shops'

Oct'

Produce'DVD+box'

Servers'

Sept'March'

We'are'here!'

Design'and'test'(1M)'

©'Pascal'Van'Cauwenberghe'

Page 101: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Focus on when to make a commitment!

Page 102: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Understand'the'difference'between'commitment'and'decision'

''Do'you'need'a'rope'to'climb'back'up?''

Page 103: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Key take aways

•  Be aware of options and commitments

•  For the conference: – How does this create options for me? – How does this allow me to push conditions to

a later date in order to gather more info?

103'

Page 104: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Questions are an option

104'

Page 105: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

http://commitment-thebook.com

105'

Contact'info:'[email protected]'twiBer.com/olavmaassen'

Contact'info:'Chris$Ma4s$(Emergent$Behaviour)[email protected]'twiBer.com/papachrismaBs'

Page 106: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Conflict...

we'hide''

intent'and'

informaSon'©'Theqspeaks'

Page 107: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Collaboration...

we'signal''

intent'and'

informaSon'©'Krypto'

Page 108: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Options have value

108'©'Tracy'O'

Page 109: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Options expire

109'

Page 110: Olav Maassen: RISK AND DECISION: THE ‘WHEN’ RATHER THAN THE ‘HOW’ - LKCE13

Never commit

early unless you know

why

110'©'*L*u*z*A'


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