Omorfo DermaBecause We Care
Contents:• Introduction (Who we are?)• Market summary• Market Segmentation• Pricing• Competitors• Decision Making• Needs & buying motives• Product offering.• Promotional Strategy.
Omorfo DermaWho we are?
A Leading Skin care products based in Italy manufactured under high GMP specialized to bring new innovations & products of quality which would suit and target the modern Males.
What Omorfo Stand for?
A Greek word which mean the Beautiful Skin.
Our Mission:• We want to discover, develop and
successfully market innovative Skin care products to enhance the quality of life, through a good looking Males.
Our Vision:To become No. 1 skin care products
specialized to target males.
Omorfo Derma (Dubai Office):
Market Summary:
Competitor:
Decision Making Type • Extensive decision making type• High Involvement
Perceived Risk• Psychological risk• Physical risk
Needs and Motivation
Product Offerings:
1)Face wash
2)Skin tan
3)Sun screen lotion
4)Fairness cream
Brand Loyalty:
Product range:
1) Sales Promotion
2) Advertisement
3) Direct Marketing
Promotional Strategy
1) Sales Promotion
Promotional Strategy
2) Advertisement:
Print Ads:Two page colour adsRepeating ads
In store displays, webpages.
Radio: Asian, European and Local channels
Promotional Strategy
Advertisement: Fairness for men... Because we care....Omorfo Derma
BEFORE > < AFTER
Promotional Strategy
Promotional Strategy – face wash AD
Direct Marketing: Face to face communication Face book / Twitter Interactive consumer website Fliers
Promotional Strategy