April 21, 2023
On Toward MRIP
Communications Challenges and Opportunities
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QuestionnaireSnapshots
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Your Familiarity with Data Collection
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Familiarity of Others
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How You Rate Current Efforts
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How Reliable You Find the Data
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How Reliable Others Find the Data
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Crosstab
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Key issues to be addressed
AccessLess Interpolation
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Confidence Concerns Will Be Addressed
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Crosstab
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What’s important
1 2 3 4 5 SCORE
Fairly allocate 0 | 0 0 | 0 3 | 25 24 | 33 73 | 42 470 | 417
Economic engine 0 | 0 0 | 17 9 | 17 22 | 17 69 | 50 460 | 403
Ecosystem-based approach 0 | 0 3 | 0 6 | 33 41 | 33 50 | 33 438 | 396
Fishermen greater part of the process
0 | 0 3 | 8 16 | 17 38 | 33 44 | 42 426 | 409
Shared resource 0 | 0 3 | 8 16 | 17 41 | 33 41 | 42 423 | 409
Fishermen’s voice is heard 0 | 8 0 | 17 16 | 8 28 | 33 57 | 33 445 | 366
More widely accepted 0 | 8 3 | 8 22 | 25 38 | 17 38 | 42 414 | 377
Appreciate contributions of fishermen
0 | 0 6 | 17 9 | 25 34 | 33 50 | 25 425 | 366
Accuracy, precision, replicability
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Other observations
• Skepticism with all messages• Heavy reliance on agencies and Web for information• “Wait and see” approach
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What This Tells Us/Moving Forward
• People want to hear about outcomes, not process— Opportunity
• Outcomes of pilot projects are forthcoming
— Challenge• Process and outcomes are
intertwined; our job to better build the case for process
• Numbers may not be all that different
• Pilot projects notwithstanding, full implementation is a long-term project
• Greater interest in process— Opportunity
• Process is a major part of MRIP
— Challenge• Disconnect with data users
and fishermen
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What This Tells Us/Moving Forward
• People want to talk about “hard” issues; not “soft” issues—Opportunity
• In many ways, MRIP can deliver on hard outcomes
—Challenge• Hard and soft are
intertwined; our job to better tell that story
• Failing to connect the two could create divisions among stakeholders with perceptions of competing, as opposed to complementary, interests
• Greater interest in “soft” issues—Opportunity
• Chance to build connections across constituencies
—Challenge• Interest in these issues
not top-of-mind
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What This Tells Us/Moving Forward
• People with the lowest opinions have the lowest hope for change—Opportunity
• Nowhere to go but up
—Challenge• Bar for “success” is very high• Uphill effort to establish universally accepted estimates
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What This Tells Us/Moving Forward
• We have greater confidence in the numbers than we think the public at large does—Opportunity
• End users and opinion leaders are the best spokespeople for the data
—Challenge• Credibility issues for spokespeople associated with data
the public questions
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Efforts underway
Communications priorities and goals
• Registry— reduce confusion among anglers when registry kicks off Jan 1, 2010— promote compliance in states that do not have MOAs in place
• For-Hire— strengthen and expand relationships in for-hire sector— demonstrate responsiveness to input— increase compliance— use for-hire work group as a programmatic and outreach model
• General— increase stakeholder understanding of the survey process— establish appropriate expectations of what MRIP will do and will not do— close gap between "process" and "outcome" expectations
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Discussion
• Goals—Deeper Outreach | Broader Outreach
• Audiences—End users | Fishermen | Other Constituents
• Channels—Traditional Media | Web and Online | Direct Outreach
• Messages—Process | Outcomes | Hard Issues | Soft Issues
April 21, 2023
On Toward MRIP
Communications Challenges and Opportunities