ONEPLUS TWO
Presentation of:
New Product Development
Company Profile• Oneplus is a Chinese Smartphone manufacturer founded in
December 2013. It is headquartered in Shenzhen, Guangdong province, China.
• From the foundation company has expanded its business towards about 39 countries.
• The company unveiled its first device ONE in December 2014 in INDIA.
• Oneplus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centers across India.
• Devices are exclusively sold through Amazon India (sale partner India) through an Invite system only.
• Company revealed the phone OnePlus Two on July 28, 2015 worldwide
History• The Oneplus company was founded on 16 December 2013 by
former Oppo vice president Pete Lau and Carl Pei.• The company's main goal was to design a Smartphone that would
balance high-end quality with a lower price than other phones in its class, believing that users would "never settle" for the lower-quality devices produced by other companies.
• Oneplus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.
• The company unveiled its first device, the Oneplus One, on 23 April 2014.
Products
Mobile Phones• Oneplus One • Oneplus Two
Mobile Accessories• Earphones• Power Bank• OTG Cable• Mobile covers
Category Market
• Chinese mobile market
• Low price high quality
• Tech savvy
• Niche product
• Internet selling
E.g.; Oppo, Gionee, Xiomi, Huwai, Meizu, Elephone.
The company unveiled its first device ONE in December 2014 in INDIA.
Controversy
• Smash the Past campaign
• Ladies First
• Ban In India
unveiled in July 2015, international launch on 11th August 2015
Video
Oneplus 2Weight 175gm
Sim Dual sim
Display 5.5”, 1080x1920 (FHD) , Corning Gorilla glass 4
Operating system Android OS , V 5.1 (lollipop),covered by oxygen UI
CPU Octacore
Target Market
• The company's main goal was to design his "dream" Smartphone; one that would balance the quality of high-end devices from its major competitors with a lower price than other phones in its class.
• The phone is cheap, but without compromising quality. It’s relatively low priced with a high specification ratio.
• Targeted to Tech savvy geeks with a focus on high quality products with simplistic designs.
Marketing Strategy
• Flagship killer at low price
• Online selling through invites only
• It’s something of a niche product
ComparisonFeatures OneplusTwo Samsung
Galaxy s6LG G4 Sony Xperia Z3+
Price 22,999 onwrds 39000 42000 51000
Display 5.5 inches full hd
5.1 inches 2k display
5.5 inches 2k display
2.2 inches full hd
Memory 16 GB, 3 GB RAM64 GB, 4 GB RAM
32/64/128 GB, 3 GB RAM
32 GB, 3 GB RAM
32 GB, 3 GB RAM
Camera 13 MP and 5 MP 16 MP and 5 MP 16 MP and 8 MP 20.7 MP and 5 MP
SIM Slot Dual sim LTE anable
Single sim Single sim Single sim
Processor Qualcomm Snapdragon 810
Exynos 7420 Quad core + Quad core
Qualcomm Snapdragon 808
Qualcomm Snapdragon 810
OS Android OS, v5.1 (Lollipop)
Android OS, v5.1 (Lollipop)
Android OS, v5.1 (Lollipop)
Android OS, v5.0 (Lollipop)
BEST in class
Conclusion
What’s Next
Thank You