ONLINE COMMUNICATION STRATEGY
IN BUSINESS
Cristina Domene Beviá
Master’s Degree: Online Communication
María Rosario Alfaro Garrigós
Degree: Economics
INDEX
Introduction – History
What is Online Communication?
Main Points of Online Communication in Business Community Manager Web Page & Blog Social Networks
Conclusion
INTRODUCTION - HISTORY
1º) Shop & Advertisement 2º) Telephone Book
3º) Internet contact 4º) Social Media
WHAT IS ONLINE COMMUNICATION?
Communication using devices connected to the Internet
Ambit: Personal (Friends) Professional Academic (School & University) Public (Mass Media)
Examples: Blog Facebook Virtual Campus
Community Manager Who is Functions
Web Page & Blog Importance Update – Useful content Graphic Design
Social Networks Choice Importance Graphic Design
MAIN POINTS OF ONLINE COMMUNICATION
COMMUNITY MANAGER
Who is? Person with specific studies: Online Communication Able to make an integral strategy Product knowledge Able to use the social networks in a professional way
Functions: Write a blog for the company Update the web page Manage the social networks
Answer questions Give Feedback
WEB PAGE & BLOG
Importance: The Internet is the main place where people search
information of a product. Is an opportunity to show more information about the
products.
Update - Useful Content: News Recomendations Contact
Graphic Design: Professional Attractive Corporate Identity – According with your product
EXAMPLE: FERRARI WEB PAGE
FERRARI MAGAZINE
SOCIAL NETWORKS Choice
Each enterprise should choose the social networks that fit better with their features.
Importance Keep in touch with users - Feedback Report news – Update every day Solve problems
Graphic Design According to the corporate identity of the
enterprise recognized by the costumer
FERRARI FACEBOOK
EXAMPLE: FERRARI TWITTER
CONCLUSION
The Online Communication is important to be visible for the users.
Is important to do a professional management of the social media.
The main points of the Online Communication are: Updating & Feedback.
Keep an attractive, professional and coherent corporate identity in all the strategy: Shop, Web Page, Advertisement, Social Networks…
QUESTIONS?
THANKSfor your attention