Online Journalism: Theory and Practice
Week 8Lecture 1
Summer 2011
Khan, G. F. PhDDept. of Media & Communication, YeungNam University,
South [email protected]
This lecture…
--Story telling with Videos
Mostly lecture notes are taken from the book:Journalism Next:Chapter 11: Building a Digital Audience for News by Mark Briggs
Before we start…
Term Project-Progress Check
The Digital video revolution
Instead of expensive cameras, editing stations, crew, and years of training one person can make high quality of video with little efforts
How?Advent of cheap digital video camerasFree editing softwareSmart phonesEasy to publish
The Digital video revolution
Millions of armature videos appearing onlineExample: YouTube
48 hours of video are uploaded every minuteOver 3 billion videos are viewed a dayUsers upload the equivalent of 240,000 full-length
films every weekYouTube is localized in 25 countries across 43
languagesYouTube's demographic is broad: 18-54 years old800M unique users visit YouTube each month Sourece: http://www.youtube.com/t/press_statistics
David Pogue, technology columnist with New York Times http://pogue.blogs.nytimes.com/
Walt Mossberg, technology columnist with The Wall Street Journal http://allthingsd.com/20100331/apple-ipad-review/
Two journalist one goal
Two journalist one goal
David PogueHigh quality, Shot in multiple locations,
high production cost, Also air on the cable TV network
Walt MossbergQuality and production cost is lowUse an expensive webcam in his home
or officeLimited prodect snap shots
Two journalist one goal
Why Wall Street allows its content compete with The New York Times on such a uneven playing field?
Why?
Audience open to all levels of qualityPerfection not necessary
Quick and less polished video content on news sites often draw more audience
Change of perception among newspaperBroadening their definition of what can be
published .e.g. cell phone video are considered publishable
Unedited video are becoming common practice
CNN Video FREE On demand CNN
Video Free Live video with CNN
Live Larger play – in – page
video replaces traditional pop-up player
Allows easy navigation by Category, Most Popular, Top Stories or by following our editorial picks.
Offers customisation with a My Playlist ‘self choice’ section
7. Deliver Story
6. Export Video
5. Develop Story
4. Collect Material
3. Design Storyboards
2. Conduct Research
Story Development -- Process1. Select Topic
Assemble Material Set Transitions Add Narrations Add sounds Test Prototype Post-production
Record Interviews Scan Images Take Photographs
& Videos Collect Clipart
Internet – web pages, blogs,…
PC, DVD, CD Rom Handheld Devices
Raw information
Engaging narrative
Plan Your Video
Think of it the same way as you would think about writing.
Use different approaches for different stories
E.g. Breaking news vs. documentaryMore control vs. no controlYou decide what to shoot, who to includeDocumentary require more planning in advanceUse storyboard
Plan Your Video
Try StoryboardingA visual sketch of your story.Helps you focus your story
Mix your shots Shoot from different angles:
close, far way, middle.Wide, middle, and tight shotsE.g. Wide shots provide sense
of environment to viewers and tight shots provide focus
Plan Your Video
Build five-shot sequence Close-up on the handsClose-up on the faceWide shotOver-the-shoulder shotCreative shot
http://www.bbctraining.com/modules/5915/video/1.2.2.htm
More Tips
http://www.youtube.com/watch?v=iEm3HZAVlz0
TipsNot all stories can be told through video (e.g. statistics)Make clear outline of what you want to communicate Provide background information Identify your main characterStatistics should come from experts and emotions from
the victimsFind supporting images to support the statementsAvoid talking head syndromeTake expert to the field Context and location is king Capture both small details and larger contextGolden rule: You never have enough people
Editing
Chose your editing softwarePhotostory 3
http://www.microsoft.com/download/en/details.aspx?id=11132
Windows Movie Makerhttp://explore.live.com/windows-live-movie-maker
iMovie http://www.apple.com/ilife/imovie/
Publishing Video Online
Convert your video in the web formatMostly flash format and compressedYour editing software will do it for you
Publish it on your blog or a video sharing website like YouTube
Remember YouTube has more audience and good search engines compared to your own blogEmbed it into your blog In the video Provide logo and links to your blog
Use TubeMogul: atumatically uplaods your videos to different video sharing sites, including YouTube: http://www.tubemogul.com/
Great news Videos Resources
www.nppa.orgwww.kobreguide.com www.interactivenarratives.org www.mediastrom.org www.b-roll.net
Thank YouQuestions & Comments