Online Marketing for Postgraduate Coordinators
Some Practical Ideas
What tools do you currently use to recruit postgraduate students?
The Power of Social Media
How do prospective students know about your programme?
Website -School, Graduate Studies,
Careers Service
Advertising, mailshots etc
Consider also:
‘Spotlight on’ section of website
Experiment with Google Adwords and Facebook advertising
Add an article on ‘The Final Countdown’ through Graduate Studies
Raising Awareness of your Programmes – Google Adwords
Raising Awareness of your Programmes – Google Adwords &
Facebook http://www.youtube.com/watch?v=-eXQiINWJu4
http://www.youtube.com/watch?v=uFzoM59bIQ8
http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704395
http://exploringsocialmedia.com/how-to-create-a-facebook-ad-campaign/
Making the Most of PAC
Use PAC to your advantage – find out where are students coming from by using Listing Previous Institution and ‘Heard About’ (EU, Non-EU or all)
If there are current students/past graduates who have come from other Universities/Institutions, find out the reasons for choosing UCC and ask them to spread the word on your behalf through Facebook etc
Engage from the time of application. You have email addresses for all applicants – let them know more information about the programme
Ask for a current student to be a point of contact for any questions
Keep in touch – timetables, expectations, book lists, GSO facebook page
Step 2: Using PAC to your advantage
PAC Course/Rating Lookup
CKE01 MA (Applied Linguistics) (FULL-TIME)
App No Surname Other Names Previous Institution
1 10220025 Osborne Samantha Claire Bloomsburg University of Pennsylvania
2 10221080 O`Reilly Noreen Saint Xavier University
3 10221083 Chmiel Iwona State School of Higer Education ,Institute of Neoph
4 10221560 Greig Kirsten University College Cork
5 10221680 Frain Siobhán University College Cork
6 10220142 Wyslocky Kaila Queen`s University, Kingston, ON, Canada
7 10221908 O` Mahony Sarah Margaret University College Cork
8 10221910 O` Mahony Lilian University College Cork
9 10220215 Alzaidi Khalid Umm AL-Qura university
10 10220238 Guhathakurta Dolan Netaji Subhas Open University
11 10222394 Zygmunt Karolina Adam Mickiewicz University, Poznan, Poland
12 10222422 Lee Nina Dankook University
13 10222459 O` Dwyer Alison University College Cork
14 10222699 Sexton Su University College Cork
15 10222714 Jaakkola Arto University of Westminster
16 10222758 Hennessy Siobhan University College Cork
17 10222865 Farbaniec Agnieszka Foreign Languages Teacher Training College
18 10221294 Bergin Sinéad University College Cork
Step 2: Using PAC to your advantage
PAC Course/Rating Lookup
CKE69 MPlan (Planning and Sustainable Development) (FULL-TIME)
App No NameUCC Student No
. Where did you hear about us? Please Specifiy
2 12221287 O`Brien, Anne 109000356 UCC Online Postgraduate Prospectus
4 12221543 Mitchell, Lisa UCC Online Postgraduate Prospectus
5 12221547 Keating, David 109453385 Academic Staff
17 12221726 Bates, Olive Mary 109400435
Postgraduate Fair/Exhibition (Ireland) Ucc postgraduate fair
18 12221728 Herda, Gregor Other Google
19 12221784 Tynan, Aisling 108319685 Academic Staff
20 12221835 Mc Sweeney, Saorlaith Kate 108454221
UCC Online Postgraduate Prospectus
21 12221896 O`Sullivan, Orla Elizabeth
UCC Online Postgraduate Prospectus
22 12222012 O` Brien, Helena 109336184
UCC Online Postgraduate Prospectus
23 12222014 McCarthy, Siún 109002111 Academic Staff
24 12222018 Browner, Robert 109415301 Academic Staff
25 12222052 O`Shea, Niamh Teresa 108459941 Word of Mouth
26 12222066 Egan, Denis 109786783
UCC Online Postgraduate Prospectus
27 12222043 Buckley, Vivyan 109653414 UCC Postgraduate Open Day
Students – an untapped resource pool
• The ‘trip advisor’ effect Recommendations are important!
• Tap into your students’ social media channels
• Use student testimonials, photos and videos. Post on YouTube and the UCC Home Page
• Check out www.boards.ie
Facebook and Twitter – Join the Party
Using Facebook and Twitter Facebook – Graduate Studies Office, CACSSS, International Education, general
University College Cork facebook page
Photos and videos work REALLY well! Try a mini-lecture on YouTube with student interviews and unique selling points and provide links
Good news stories about Alumni – success stories
Scholarships, funding, interesting research going on in the area
Get your own students to post about the programme!
Internal Resources Ruth McDonnell – Office of Media and Communications (for UCC Facebook and Twitter, as well as Spotlight
On section of Homepage and PR)
Tricia O’Shaughnessy – Graduate Studies Office (For Graduate Studies Facebook and Twitter)
Michelle Nelson – Graduate Studies Office – For input to The Final Countdown
Stephen Bean – Audiovisual Services for advice/costs of filming
Tomas Tyner – Audiovisual Services for photography