Online Social Media
It’s not rocket science
(and it doesn’t replace anything)
An introduction to the how and why you should use
Twitter, LinkedIn & Facebook
Who is this Ian Hudson?• Up to 1975 -BSc Maths & MSc O.R.
• 1975-1999 -IT Sales & consultancy• 1999-2011 -Electronic archival company• Since 2011 -Harlow Chamber of Commerce
-Harlow Business Expo -Social Media workshops
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What is Social Media?
• Wikipedia defines it as…..
• “interactive web platforms via which individuals and communities share, co-create, discuss, and modify user-generated content”
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Key Social Networking Sites
• LinkedIn (2003) 175m users (10m in UK)
• Facebook (2004) 1 billion (29m) nearly 4m UK users are over 40 years old
• Twitter (2006) 250m (12m)
• Youtube because Google loves it
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Is it just hype?
20051. Yahoo.com2. Msn.com3. Google.com4. Ebay.com5. Amazon.com6. Microsoft.com7. Myspace.com
2012 (Q2)
1. Google
2. Facebook3. Youtube 4. Yahoo
5. Baidu
6. Wikipedia
7. Blogger
8. Live
9. Twitter
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An acronym for all platforms……
• Connect
• Interest
• Respond
• Consistency
• Listen
• Engage
• Strategise
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Facebook tactics
• Build a professional Home Page
• Attract fans
• Engage with others
• Add photographs and video
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Twitter tactics
• Follow around 150
• Attract as many followers as possible
• Tweet regularly but not too often
• 70% social/advice, 30% business
• Link to other sites (and your blog!)
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LinkedIn tactics
• Join lots of relevant groups
• Invite your group members to connect
• Post regular announcements
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LinkedIn – the important stuff
• Settings
• Inbox
• Profile (& photograph)
• Groups
• Interaction
Thanks for listening
Any questions?
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