Introduction
OpenXcell Studio is a subsidiary of OpenXcell Technolabs, a leading app development company
At OX Studio, we provide game development services for mobile and art development services for all types of games
At OpenXcell we have team of 200+ in which 50+ experts are dedicated for game development
Worked with some renowned game publishing companies till date
• South-Asia most profitable but challenging
• High-growth with less cost / acquisition and
higher revenue/user
Source-AppLift
Game Development Stages
• Conceptualization (Pre-Production)
• Development (Production)
• Post-Production & Maintenance
Conceptualization (Casual Games)
• All it takes is a simple thought
• Think of a purpose
• Revenue generation, profit is important
• Preparing a Game Design Document
• Some Examples of a game concept
Elements of Casual Game Design
• Core Mechanic
– The most important element of game design
– All of the gameplay elements are based on
this
– Contains an action verb
• Title
– It’s your game’s identity
– Often derived from Core Mechanic
Elements of Casual Game Design
• Story
– Usually used to justify the gameplay
– It can help enhance the gameplay in many ways
– It ties the player to the game
• Gameplay
– Completely derived from Core Mechanic
– How the game will be played
– How the game will respond to your actions
– Includes actions, response, and reward
mechanism
Elements of Casual Game Design
• Graphics
– Face of the game
– As important as gameplay
– Graphic style should match with gameplay
– Examples: realistic, doodle themed, 8-bit or
pixel shaded, cartoon themed.
Elements of Casual Game Design
• Key Features
– Goal of the game
– Interesting game mechanics
– Gameplay challenges
– Achievements & Bonuses
– Power ups
– Special features: Social Sharing, Multiplayer
Mode
Graphics Design
• User Interface– Keeps the features and data organized and
structured– Keep it simple and silly– Must follow the game’s graphical theme– Important options must stand out
• User Experience– Keep your UI friendly and simple– Get him to the game!– Make buttons with feedback– UI navigation is important
Graphics Design
• Game World And Objects
– Major part of what player will see in game
– Describe the world with history or features
– Concept Art helps
Graphics Design
• Characters And Animations
– Character design needs a lot of detail
– Mention appearance: height, facial features, skin color, hair color, build
– Animation is based on his personality and actions
Graphics Design• Visual Effects
– Plays a vital role in video game
– Enhances the graphical experience of the
game
– Includes particles, explosions, fog, water
simulations
Proofreading
• Review game design document &
gameplay
• Is it game-able?
• Must be fun for the intended audience
• Target platform compatibility
• Identify potential game breaking feature
conflicts
• Fix the scope of the project
Development
• Graphics & Artwork
– 2D Graphics Tools and Softwares
– Popular image editors
– Static Images & Animation
Development
• 3D Modeling & Animation
– Mesh
– Textures & Materials
– Rigging & Animation
– Tools and Softwares
Development
• Game Development Tools
– Your own little gameverse
– Game Engine Functions
– Features & Limitations
– Choosing a game engine
– Unity3D
– Process: Agile Development Methodology
Development
• Post-Production
– Testing & QA
– Beta Versions
– Optimization & Polishing the graphics
– Publisher and Platform Requirements
– Gold Master Build and Submission to the App
Store
Monetization
• Monetization Models– Premium
– Freemium (But not Free)
– Subscription
• Ads– Banner Ads
– Full Screen/Interstitial Ads
– Video Ads
• Game Design & Monetization
Game Marketing
• Videos in app stores and YouTube
• Social Integration, boosts chances of viral
propagation
• Paid social discovery - Facebook, IAP
• Apps with high install base for game
marketing(Clean Master)
• Localization of games and game ads
Soft Launch
In a nutshell soft launch is a small, controlled
launch that gets your game out there, but
does so in a way that only specific audience
has access to it. The audience you are
shooting for are not your primary one- it's a
secondary market that needs to be explored
and tested before you go full speed ahead.