© 2008 Oracle Corporation
Cisco Systems Leverages Oracle BI Across the Enterprise
COMPANY OVERVIEW• The worldwide leader in networking for the
Internet• Industry: High Technology
CHALLENGES• Provide business performance visibility to
executives, sales, and finance• Transform marketing organization to be
metrics-based• Executive visibility into key HR performance
metrics
SOLUTIONS• Deployed Oracle BI Enterprise Edition as
enterprise BI solution across Sales, Marketing, HR, Finance, Engineering, and other organizations
• Over 20,000 users, expanding to 40,000
RESULTS• Senior management tracks near real-
time sales performance• Enhances ability to reallocate scarce
resources to impact near- and long-term performance
• 30% employee productivity gain • Winner of 2004 RealWare Award for
Best BI Application
CUSTOMER PERSPECTIVE
“I use Oracle BI in my weekly marketing calls and it has become the basis for measuring our effectiveness.”
—Andrew Sage, Sr. Director of Marketing
© 2008 Oracle Corporation
New York City – Mayor’s Office of OperationsLive online implementation available to public
• Aim is to improve delivery of services to citizens• Provides up to date visibility to public on
city operations• Citywide Performance Reporting (CPR)
• to measure & manage performance across all NYC agencies
• Solution includes BIEE and BI Apps with the Data Warehouse• Reporting and results available publically
on the web• Delivered in 11 months
http://home2.nyc.gov/html/ops/html/home/home.shtml
© 2008 Oracle Corporation
COMMUNICATIONS AUTOMOTIVE FINANCE/BANKING CONSUMER GOODS HIGH TECH
MEDIA/ENERGY AERO/INDUSTRIAL INSURANCE/HEALTH LIFE SCIENCES OTHER
Business Intelligence CustomersSelect References
© 2008 Oracle Corporation
Oracle BI ApplicationsMulti-source Analytic Apps Built on BI Suite EE
Oracle BI Suite EE Plus
Ad-hoc Analysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting & Publishing
Interactive Dashboards
DisconnectedAnalytics
WebServices
IVR, ACD, CTIMS Excel
Other Data Sources
SalesService &Contact Center
MarketingOrder
Management& Fulfillment
Supply Chain Financials Human
Resources
Oracle BI Applications
PackagedETL Maps
UniversalAdapters
DW Schema
© 2008 Oracle Corporation
Highly Scalable BI Foundation
EPM Workspace
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcess
OLAP
Fusion Middleware
BI ApplicationsPerformance Management
Applications
BUSINESS INTELLIGENCE FOUNDATION
Essbase BI Server Predictive AnalyticsCommon Enterprise Information Model
SOA
FUSION MIDDLEWARE
DataQuality
DataIntegration MDM Identity
ManagementContent
ManagementBusiness Process
Management
© 2008 Oracle Corporation62
OPEN SQL INTERFACE
ORACLE BI EE PRESENTATION SERVICES
OTHER THIRD PARTY TOOLS
ORACLE BI SERVER
Native RDBMS• Oracle• SQL Server• DB2• TeradataODBC
Multi-dimensional• XMLA• Oracle OLAP Option• MS Analysis Services• SAP BW• Essbase
Other• XML• Excel• Text
• Simplified Business View• Unified Metadata• Intelligent Caching• Advanced Calculations• Aggregate Navigation & Creation• Federated Query and Integration • Optimized SQL / Function Shipping
Oracle BI ServerSimplified, Powerful, Intelligence Across Sources
Oracle BI and EPMand 3rd party tools
Simplified business model view
Advanced calculation and integration
engine
Optimized data access
Across any combination of relational, OLAP, other
sources
© 2008 Oracle Corporation
Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility
• User roles, preferences• Simplified view• Logical SQL interface
PRESENTATION LAYER
• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series
SEMANTIC OBJECT LAYER
PHYSICAL LAYER
• Map Physical Data• Connections• Schema
Role-Based Views of the Information Relevant to the User
Consistent Definition of Business Measures, Metrics, Calculations
Model Once, Deploy Everywhere
Across Any Data Sources
© 2008 Oracle Corporation
Oracle BI Suite Enterprise Edition Plus Front End Components
Oracle BI Delivers
• Guided experience leads user from insight to action
• Intuitive and interactive dashboards/scorecards• Personalized, function-specific and role-based
Oracle BIDashboard
Oracle BI Answers
• Ad-hoc data exploration• True business user self sufficiency• Create, modify and author analysis, pivots and
dashboards
• Dynamic problem/opportunity detection and notification
• Automated analytic workflows and processes• Tailored delivery for wide range of mobile
devices
Oracle BI Publisher
• Schedule & distribute enterprise-class reports• Sophisticated “pixel-perfect” report layout
controls
© 2008 Oracle Corporation
Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.
View performance “in-context” with budgets and plans
INTEGRATED WITH PLANNING AND EPMS
Seamless navigation from analytical information to transactional detail
ACTION LINKS – “INSIGHT TO ACTION”One login. Right content for each user.INTEGRATED SECURITY
Data Security
UserSecurity
ObjectSecurity
BPEL, ESB Oracle BI
Intelligence-driven business processesINTEGRATED WORKFLOW
© 2008 Oracle Corporation
Tight Integration with Oracle ApplicationsAction Links navigate from analytical to operational
• Action Links• Seamless navigation from analytical information to transactional
detail while maintaining context within Oracle EBS or Siebel CRM
© 2008 Oracle Corporation
<Insert Picture Here>
OracleBusiness Intelligence Applications
Pricing and Packaging
Further Online documentation and downloads
© 2008 Oracle Corporation
Oracle BI Apps Pricing Model
Oracle BI Suite EE Plus or Oracle BI Suite SE11. Required Technology Infrastructure (Prerequisite to BI Apps)
2. Prerequisite ETL (options to Oracle BI, same pricing metric, NUP/Processor)
3. Content by Application User or Employee metrics
Oracle Data Integrator Option to OBI EE
Informatica OEM PowerCenter Option to OBI EE
Oracle Data Integrator or
Informaticaor
customer’s ETL
EmployeeApplication User
SalesAnalytics
ServiceAnalytics
MarketingAnalytics
SCM & OMAnalytics
FinancialAnalytics HR Analytics
Procurement and SpendAnalytics
© 2008 Oracle Corporation
Oracle BI Applications Pricing SummaryRevised (effective as of June 16, 2008)
BI Applications Component Pricing Enterprise Pricing
Required BI Infrastructure
Oracle Business Intelligence Suite Enterprise Edition Plus(minimum is 50 Named User Plus licenses) [no change]
$2,000 / Named User Plus $295,000 / Processor
Option: Oracle Data Integrator 1 [no change] $460 / Named User Plus $70,000 / Processor
Prebuilt Analytic Applications
Financial Services Profitability Analytics 4 [new pricing] $5,800 / Application User ---
Financial Services Asset / Liability Management Analytics 2 [new product] $11,500 / Application User ---
Oracle Business Intelligence Suite Standard Edition One(minimum is 5 Named User Plus licenses and maximum is 50) [no change]
$1,200 / Named User Plus ---
Option: Informatica OEM PowerCenter ETL Server and PowerConnectAdapters 1 [new name, new packaging, new pricing]
$580 / Named User Plus $86,500 / Processor
Application User for any application (except HR Analytics, OFSA) 2
[new pricing, some new packaging]$1,000 / million $
revenue 5
HR Analytics 3 [new pricing] $150 / Employee
$5,800 / Application User
$150 / Employee
1 Requires Oracle Business Intelligence Suite Enterprise Edition Plus2 Requires a minimum of 25 Application users 3 Number of Employees for HR Analytics must equal the total number of employees and contractors in the Customer Organization4 Requires a minimum of 50 Application users – not currently available5 Requires a minimum of $100M
Webcast recorded by Joe Thomas available externally to partners.
Oracle BI Applications: Understanding the April and July 2008 Pricing and Packaging Changes
http://oukc.oracle.com/static05/opn/login/?t=offering&c=505560265
© 2008 Oracle Corporation
BI-Apps – Download (OTN)• Goto the Oracle Technology Network (OTN) –
Oracle BI Applications (link below)• http://www.oracle.com/technology/products/bi/bi-applications.html
• Register if necessary Click on the “Oracle BI Applications” link in the Downloads section
© 2008 Oracle Corporation
BI-Apps – Download (OTN)• Accept the limits of the license• The license is only a 30 day trial• Click on “I Accept”
© 2008 Oracle Corporation
BI-EE – Download (OTN)
• Download the following CDs for your platform:• BI Apps installer• Powercenter• PowerConnect (optionally with SAP and/or PSFT connectors)
• Download the Documentation Library (at the bottom of the page)
• The “plus” components of BIEE+ are not included but can also be downloaded (from the same page)
© 2008 Oracle Corporation
BI-Apps – Documentation online• Link:
© 2008 Oracle Corporation
BI-Apps – Certification and Platforms• Link:
© 2008 Oracle Corporation
Other Documentation (on request...)Product Guide
• Detailed front end slides in pdf format• examples: Supply Chain Analytics, Financial Analytics
© 2008 Oracle Corporation
Other Documentation (on request...) Content Guide
• Outlines entire BI Apps content
• Dashboard, Report, Subject Area, Metrics, etc
© 2008 Oracle Corporation
Other Documentation (on request...) Data Model Walkthrough
• Catalog of the available star schemas and forms (150 slides)
Microsoft owerPoint Presentatio
© 2008 Oracle Corporation
Other Documentation”Pocket Demos”
• Static HTML or dynamic self executing flash demos
• Documented• Useful for short
demos to convey BI Apps concepts
• No Oracle software or network connection nessesary
Partners should contact their BI BDM or local presales to obtain.
© 2008 Oracle Corporation
BI Apps - Online Training
• Oracle Business Intelligence (BI) Applications Product material• http://www.oracle.com/partners/home/pf/global/business-intelligence/auth/business-intelligence-applications.html
• Available from the link above or on the BI Apps Product Focus Area (PFA)
• http://www.oracle.com/partners/home/pf/global/business-intelligence/auth/applications.html
• BI Apps GLPs (Guided Learning Paths)
• Oracle Business Intelligence Applications Sales Champion - OPN Competency Center
• Oracle Business Intelligence Applications Presales Champion - OPN Competency Center
• https://competencycenter.oracle.com/opncc/full_glp.cc?group_id=632
© 2008 Oracle Corporation
Agenda BI Applications•10:00 Introduction•10:05 Sales Positioning•11:30 Break•11:45 High level customer demo•12:15 Pricing & Packaging•12:30 Lunch•13:00 Technical Architecture•14:00 Detailed working demo•15:00 Close (Opportunity for further discussions)
© 2008 Oracle Corporation
<Insert Picture Here>
OracleBusiness Intelligence Applications
Technical Architecture
© 2008 Oracle Corporation
Role Based DashboardsAnalytic WorkflowGuided NavigationSecurity / VisibilityAlerts & Proactive Delivery
Logical to Physical Abstraction LayerCalculations and Metrics DefinitionVisibility & PersonalizationDynamic SQL Generation
Highly ParallelMultistage and CustomizableDeployment Modularity
Abstracted Data ModelConformed DimensionsHeterogeneous Database supportDatabase specific indexing
Oracle BI Applications ArchitectureA
dmin
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Met
adat
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Oracle BI Presentation
ServicesDashboards by Role
Reports, Analysis / Analytic Workflows
Metrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI Server
Direct Access to
Source Data
Data Warehouse /Data Model
ETL
Load Process
Staging Area
Extraction Process
DA
C
Federated Data SourcesSiebelOracle SAP R/3 PSFT EDW
Other
© 2008 Oracle Corporation
ETL OverviewA
dmin
istr
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n
Met
adat
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Oracle BI Presentation
ServicesDashboards by Role
Reports, Analysis / Analytic Workflows
Metrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI Server
Direct Access to
Source Data
Data Warehouse /Data Model
DA
C
Federated Data SourcesSiebelOracle SAP R/3 PSFT EDW
Other
• Three approaches to accessing / loading source data
• Batch ETL• Low Latency ETL• Direct access to source data from Oracle BI
Server• ETL Layered architecture for extract,
universal staging and load• Provides isolation, modularity and extensibility• Ability to support source systems version
changes quickly• Ability to extend with additional adapters• Slowly changing dimensions support
• Architected for performance• All mappings architected with incremental
extractions• Highly optimized and concurrent loads• Bulk Loader enabled for all databases
• Data Warehouse Application Console (DAC)• Application Administration, Execution and
Monitoring
ETL
Load Process
Staging Area
Extraction Process
DA
C
© 2008 Oracle Corporation
Adm
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trat
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Met
adat
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Oracle BI Presentation
ServicesDashboards by Role
Reports, Analysis / Analytic Workflows
Metrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI Server
Direct Access to
Source Data
Data Warehouse /Data Model
DA
C
Federated Data SourcesSiebelOracle SAP R/3 PSFT EDW
Other
ETL
Load Process
Staging Area
Extraction Process
DA
C
ETL Overview
Load
Load
Extr
act
Extr
act
SAPSAPPeopleSoftPeopleSoft
Source Independent Layer
Staging TablesStaging Tables
Extract
OtherOtherSiebel Siebel OLTPOLTP OracleOracle
PowerConnect
PowerConnect
SQL
SQL
SQL
SQL
App
Lay
er
ABA
PA
pp L
ayer
Oracle DataOracle DataWarehouseWarehouse
© 2008 Oracle Corporation
Data Extraction and Load Process
Load
Load
Extr
act
Extr
act
SAPSAPPeopleSoftPeopleSoft
Source Independent Layer
Staging TablesStaging Tables
Extract
OtherOtherSiebel Siebel OLTPOLTP OracleOracle
PowerConnect
PowerConnect
SQL
SQL
SQL
SQL
App
Lay
er
ABA
PA
pp L
ayer
Oracle DataOracle DataWarehouseWarehouseExtract
Source-specific and Universal Business AdaptersExpose simplified business entities from complex source systems
Converts source-specific data to universal staging table formatLightweight and designed for performance, parallelismExtensible
© 2008 Oracle Corporation
Load
Load
Extr
act
Extr
act
SAPSAPPeopleSoftPeopleSoft
Source Independent Layer
Staging TablesStaging Tables
Extract
OtherOtherSiebel Siebel OLTPOLTP OracleOracle
PowerConnect
PowerConnect
SQL
SQL
SQL
SQL
App
Lay
er
ABA
PA
pp L
ayer
Oracle DataOracle DataWarehouseWarehouse
Data Extraction and Load Process
Source Interdependent LayerEncapsulates warehouse load logic
Handles:
Slowly changing dimensions
Key lookup resolution / surrogate key generation
Insert/update strategies
Currency conversion
Data consolidation
Uses Bulk Loaders on all db platforms
© 2008 Oracle Corporation
Data Warehouse Application Console (DAC)
• DAC is a metadata driven administration and deployment tool for ETL and data warehouse objects
• Used by warehouse developers and ETL Administrator • Application Configuration
• Manages metadata-driven task dependencies and relationships • Allows creating custom ETL execution plans • Allows for dry-run development and testing
• Execution• Enables parallel loading for high performance ETL• Facilitates in index management and database statistics collection• Automates change capture for Siebel OLTP• Assists in capturing deleted records• Fine grain restart capability
• Monitoring• Enables remote admin and monitoring• Provides runtime metadata validation checks• Provides in-context documentation
© 2008 Oracle Corporation
Physical Data Model Overview
• Modular enterprise-wide data warehouse data model with conformed dimensions• Integrate data from multiple data
sources• Code Standardization• Real-time ready
• Transaction data stored in most granular fashion
• Tracks historical changes• Supports multi-currency, multi-
languages• Implemented and optimized for
Oracle, SQL Server, IBM UDB/390, Teradata
Adm
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Met
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Oracle BI Presentation
ServicesDashboards by Role
Reports, Analysis / Analytic Workflows
Metrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI Server
Direct Access to
Source Data ETL
Load Process
Staging Area
Extraction Process
DA
C
Federated Data SourcesSiebelOracle SAP R/3 PSFT EDW
Other
Data Warehouse /Data Model
© 2008 Oracle Corporation
Features:• Conformed dimensions • Transaction data stored in most
granular fashion• Tracks full history of changes• Prebuilt and extensible• Built for speed
Integrated Enterprise Analytics Data Model
Benefits: • Enterprise-wide business analysis
(across entire value chain)• Access summary metrics or drill to
lowest level of detail• Accurate historical representations
Serv
ice
Serv
ice
Customers
Sale
sSa
les
Mar
ketin
gM
arke
ting
Dis
trib
utio
nD
istr
ibut
ion
Fina
nce
Fina
nce
HR
/ W
orkf
orce
HR
/ W
orkf
orce
Ope
ratio
nsO
pera
tions
Proc
urem
ent
Proc
urem
ent
Customers
Customers
Suppliers
Suppliers
Suppliers
© 2008 Oracle Corporation
Selected Key Entities of Business Analytics Warehouse
Conformed Dimensions
CustomerProductsSuppliersInternal OrganizationsCustomer LocationsCustomer ContactsGL AccountsEmployeeSales RepsService RepsPartnersCampaignOffersCost CentersProfit Centers
Conformed Dimensions
CustomerProductsSuppliersInternal OrganizationsCustomer LocationsCustomer ContactsGL AccountsEmployeeSales RepsService RepsPartnersCampaignOffersCost CentersProfit Centers
SalesOpportunitiesQuotesPipeline
Order ManagementSales Order LinesSales Schedule LinesBookingsPick LinesBillingsBacklogs
MarketingCampaignsResponsesMarketing Costs
Supply ChainPurchase Order LinesPurchase Requisition LinesPurchase Order ReceiptsInventory BalanceInventory Transactions
FinanceReceivables Payables General LedgerCOGS
Call CenterACD EventsRep ActivitiesContact-Rep SnapshotTargets and BenchmarkIVR Navigation History
ServiceService RequestsActivitiesAgreements
WorkforceCompensationEmployee ProfileEmployee Events
PharmaPrescriptionsSyndicated Market Data
FinancialsFinancial AssetsInsurance Claims
Public SectorBenefitsCasesIncidentsLeads
Modular DW Data Warehouse Data Model includes:
~350 Fact Tables ~550 Dimension Tables~5,200 prebuilt Metrics(2,500+ are derived metrics)~15,000 Data Elements
© 2008 Oracle Corporation
Data Warehouse Design: Facts
• Transactional Facts• Mirror of transactional data from the source• e.g. Order Lines Fact, Account Receivable Transactions
• Snapshot Facts• Snapshot of balances across time• e.g. Inventory & Account Balances, AR and AP aging snapshots &
Opportunity Pipeline• Cycle Lines Facts
• Derived from multiple fact tables, typically store process cycle times• Sales Order Cycle Lines, Purchase Cycle Lines
• State Transition Facts• Required for specialized transition count metrics• Customer State transitions (# New, # Inactive, # Dormant customers)
• Aggregate Facts• Performance enhancement on key metrics
© 2008 Oracle Corporation
Data Warehouse Design: Dimensions
• Full Support for Slowly Changing Dimensions• Multiple Calendar Support
• Supports Gregorian and Fiscal hierarchies out of the box• Configuration to support multiple fiscal hierarchies depending on user
profile• Localization / Globalization
• Dynamic Language Conversion (localized to 16 languages)• Codepage / Unicode support• Dynamic Time Zone translations
• All timestamps are stored in warehouse stored as UTC• Custom labeling and naming support / Flex Field Naming
• Column Names can be dynamically named
© 2008 Oracle Corporation
Data Integration – Multi Source Loads
• Segregation and Lineage captured in data model• Source data keys, comprised of:
KEY_ID +
SOURCE_ID
Part no. Plant id
+‘SAPJapan’‘MT27907b’ ‘NW3’
+
SAP ‘MATNR ~ MANDT’
Oracle EBS ‘item_id ~ organization_id
Example: Key_id for Products dimensionExample: Key_id for Products dimension
© 2008 Oracle Corporation
Server Repository OverviewA
dmin
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Met
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Oracle BI Presentation
ServicesDashboards by Role
Reports, Analysis / Analytic Workflows
Direct Access to
Source Data
Data Warehouse /Data Model
ETL
Load Process
Staging Area
Extraction Process
DA
C
Federated Data SourcesSiebelOracle SAP R/3 PSFT EDW
Other
• Multi-layered Abstraction• Separation of physical, logical and presentation
layers• Logical modeling builds upon complex physical
data structures• Logical model independent of physical data
sources, i.e. same logical model can be remapped quickly to another data source
• Metrics / KPIs• Multi-pass complex calculated metrics (across
multiple fact tables)• One Logical Fact can span several table
sources including aggregates and real-time partitions
• Level based metrics• Aggregate navigation• Federation of queries• Security and visibility • Prebuilt hierarchy drills and cross
dimensional drills
Metrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI Server
© 2008 Oracle Corporation
Metrics and Calculations
• The applications provide several complex metrics defined logically with an expression builder• Share base (e.g. % share of one product sales over all products sales)• Indexes (e.g. this division’s performance as a ratio of all divisions)• Cross subject area metrics (across Sales and Workforce, e.g. Revenue
per employee)• Variances (e.g. Budget vs Actual)
• Time series metrics• MTD/YTD/Running balances/MAVG (e.g. Revenue Chg % YTD)• Period Ago Metrics (e.g. Revenue YAGO)• Snapshot at any point of time support (e.g. # Open Service Requests)
All of these can be done logicallywithout adding data model/ ETL complexity
© 2008 Oracle Corporation
Data and Content Security
• How do you get in?• Authentication
• Internal• External, e.g. SSO, LDAP/DB authentication, NT Login
• What parts of the application can you see?• Dashboard, page, subject area and column visibility
• What data can you see?• Row and Organizational level Visibility
• E.g. My Team’s Opportunities / Accounts• Dimension and Fact based security
• Both fact queries and dimensional browsing queries are secured, e.g. Consumer Good Product Management seeing their product revenues and their product opportunities
• Column security• Certain columns may not be visible to certain users
Easy to set up by application administrator
© 2008 Oracle Corporation
Data and Content Security
• Query blocking• Specified combinations of columns in queries can be blocked from
running and the user is notified of the illegal query• Applications provide for standard role based security
• Each application provides role based web groups and individuals, e.g.• VP of Sales• Service Manager• Health Professional• Financial Services User• AP Manager• AR Analyst• CFO• Controller• Financial Analyst• Human Resources Vice President• Inventory Manager• Purchasing Buyer
© 2008 Oracle Corporation
Localization / Globalization
• Dynamic Language Conversion (localized to 16 languages)• Chinese (Simplified), Chinese (Traditional), Czech, Danish,
Dutch, English (US), Finnish, French, German, Italian, Japanese, Korean, Portuguese (European), Portuguese (Brazilian), Spanish, Swedish
• Codepage / Unicode support• Dynamic Time Zone translations
• All timestamps are stored in warehouse stored as UTC
• Custom labeling and naming support / Flex Field Naming• Column Names can be dynamically named
© 2008 Oracle Corporation
Web Catalog Overview
• Role based dashboards• Covering more than 100 roles
• Navigation• Most reports have at least one level of navigation
embedded• Drill to details from many interactive elements, e.g.
chart segments• Guided Navigation
• Conditional navigational links• Analytic Workflows
• Action Links• Direct navigation from record to transactional while
maintaining context• Alerts
• Scheduled and Conditional iBots• Highlighting
• Conditional highlighting that provides context on metrics (is it good or bad?)
Adm
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aMetrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI Server
Direct Access to
Source Data
Data Warehouse /Data Model
ETL
Load Process
Staging Area
Extraction Process
DA
C
Federated Data SourcesSiebelOracle SAP R/3 PSFT EDW
Other
Oracle BI Presentation
ServicesDashboards by Role
Reports, Analysis / Analytic Workflows
© 2008 Oracle Corporation
More than just Dashboards & Reports• Guided Navigation
• Enables users to quickly navigate a standard path of analytical discovery specific to their function and role
• Enhances usability and lowers learning curve for new users
• Conditional Navigation• Appears only when conditions are met and alerts users to
potential out of ordinary conditions that require attention• Guides users to next logical step of analytical discovery
© 2008 Oracle Corporation
More than just Dashboards & Reports
• Action Links• Direct navigation from record to transactional while
maintaining context• Take Action immediately without navigating to a different
screen
© 2008 Oracle Corporation
Analytic Workflows – Financial Analytics
Business Objectives /
Issues
GainInsights
Take Action Target collection efforts to reduce overdue balances
Drill toOverdue Invoice Detail
Who are the Customers?
How long is the underlying Overdue
Balance pending?
Is Overdue Balancestrending up?
Is DSO on target?
Maximize Cash Flow
Drill to D
etail