Oracle OpenWorld andOracle OpenWorld and JavaOne Latin AmericaSao Paulo, BrazilSao Paulo, Brazil June 28 – 30, 2016
2016 Event Overview and2016 Event Overview and Sponsorship/Exhibitor Invitation
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20152015 At a Glance
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Registration by CountryRegistration by Country
Country
Top Countries
Brazil 94.79%United States 1.48%Argentina .66%Columbia 55%Columbia .55%Peru .50%Mexico .48%Chile .40%Venezuela .26%Ecuador .08%Uruguay .07%Other .74%
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Registration by IndustryRegistration by IndustryIndustryHigh Technology 15.28%Professional Services 8 81%
IndustryTravel & Transportation 1.10%I 0 89%Professional Services 8.81%
Financial Services 6.50%VAR / System Integrator 4.59%Communications 4.50%R t il 3 49%
Insurance 0.89%Healthcare 0.87%Oil & Gas 0.80%Consumer Goods 0.74%
Retail 3.49%Education & Research 3.34%Public Sector 3.17%ISV – Independent Software Vendor 2.49%
Chemicals 0.58%Utilities 0.56%Automotive 0.56%Aerospace & Defense 0.34%
Industrial Manufacturing 1.68%Media & Entertainment 1.56%Engineering & Construction 1.41%
Life Sciences 0.19%Natural Resources 0.10%Other 36.46%
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Registration by Job RoleRegistration by Job RoleJob RoleIT Manager 8.86%LoB Manager / Director 8.81%
Job RoleNetwork Administrator 0.65%Sales Representative 0 59%LoB Manager / Director 8.81%
Consultant 6.95%Developer 6.87%Database Administrator 5.51%Architect 3.98%
Sales Representative 0.59%Sales Consultant 0.53%Principal Sales Consultant 0.45%Senior Sales Consultant 0.26%Sales Executive 0.26%Architect 3.98%
Business Analyst 3.79%Partner 3.65%Senior Management 3.32%Executive Management 3.15%
Sales Executive 0.26%Sales Director 0.19%Data Warehouse Manager / Data Steward 0.18%Solution Specialist 0.16%Account Manager 0.13%g
Systems Administrator 2.98%Student 2.74%Operations Manager 1.65%Applications Manager 1.02%
g %Senior Consultant 0.12%Account Executive 0.12%Sales Manager 0.12%Customer Success Manager 0.10%
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pp gProfessional 0.84%
gOther 32.03%
Oracle OpenWorld 2015 KeynotesLuiz MeislerVP Oracle Latin America
Mark HurdCEO, Oracle
Fernando LemosVice President TechnologyOracle Latin America
AY
AY
AY
Rod JohnsonGVP. Applications Business Group, Oracle
Cyro DiehlManaging Director, Oracle Brazil
John FowlerExecutive Vice President Systems, Oracle
ESD
A
ESD
A
RSD
A
Reinaldo AffonsoTechnology DirectorIntel Latin America
Paschoal P. BaptistaConsulting Director, Deloitte
Ray WangPrincipal Analyst & CEOConstellation Research
João Marcelo Costa
TUE
EDN
E
THU
R
Alessandra Bomura NogueiraVP of Integration and Fixed Convergence, Telefonica Viv
Frederico TrajanoCOO, Magazine Luiza
CIOPernambucanas
Alexander RepinaldoOracle Distributor
WE T
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Oracle Distributor Director, CTIS
JavaOne 2015 KeynotesJavaOne 2015 KeynotesGeorges SaabVice President , Java SE PlatformOracle
Stephen ChinJava Community Manager
Robert ClarkSenior Director of Software
gOracle
Senior Director of Software Development , Oracle
Bruno SouzaJava Developer, ToolsCloud,
Bruno BorgesPrincipal Outbound Product Manager and Developer Advocate for Java and the Cloud
“Brazilian JavaMan, the Guywith the Flag”
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Oracle
2015 Executive Summits @Oracle OpenWorld Latin America@ Oracle OpenWorld Latin America
• 812 Registered•371 Attended
• 320 Companies• 2 Countriesfe
rence
•371 Attended • 2 Countries
Conf
Summit Sponsorp
CFO Summit
CIO S iCIO Summit
CX Summit
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CHRO
OpenWorld Conference Sessions 2015 SummaryOpenWorld Conference Sessions 2015 Summary
Track 2015 Total Sessions
2015% of Total Track 2015
Total Sessions2015
% of Total
ACS 3 2%
Applications 31 25%
Business Analytics 6 5%
Managed Cloud 2 2%
Middleware 18 15%
MySQL 1 <1%
Consulting 2 2%
Database 18 15%
Engineered Systems 13 10%
Optimized Solutions 1 <1%
Servers 6 5%Engineered Systems 13 10%
Enterprise Manager 7 6%
Industries 5 4%
Lin 2 2%
Solaris 4 3%
Storage 3 2%
Virtualization 2 2%
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Linux 2 2%Total 124 100%
Showcase Theater SessionsTransamerica Expo Centerp
Total Sessions 28
Total Attendees 459Total Attendees 459
Average Session Attendance 27
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Showcase Theater Presenting Partners
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JavaOne Conference Sessions 2015 SummaryJavaOne Conference Sessions 2015 SummaryTrack 2015
Total Sessions2015
% of Total
Core Java Platform 14 28%
Java and the Internet of Things 7 14%
J Cli d UI (U I f ) 8 16%Java Clients and UI (User Interface) 8 16%
Java, DevOps, and the Cloud 7 14%
Server Side Java 14 28%Server‐Side Java 14 28%
Total 50 100%
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Social Media Coverage
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2015 Oracle OpenWorld Latin America Sponsors
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2016lAt a Glance
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Oracle OpenWorld and JavaOne Latin America 2016p
Oracle OpenWorld Oracle and Partner
JavaOneO l d P tOracle and Partner
Keynotes General Sessions Conference
Sessions
• Oracle and Partner Keynotes
• Conference Session• Hands on Labs
Exhibition Hall Executive Summits• Partner and Oracle
Demos• Showcases• Showcase Theater
Sessions
CIO CFO CHRO CX SMB
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Sessions SMB
Oracle OpenWorld Latin America 2016hSponsorship Opportunities
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Global Sponsor BOOTH
6mx8m space (no booth assembly)
1 badge scanner
CONTENT
One 30-minuteexecutive Keynote* (1st day
BRANDING
One 30-second video on the official website(provided by the sponsor)
NETWORKING
25 VIP seats booked for the sponsor’s Keynote
DIGITAL EXPERIENCE
Customizable invitation sent by email, including
li t t 1 badge scanner Unlimited exhibitor
staff passes
Keynote* (1st day of the event 06/28)
Three 45-minute sessions inparallel sessions
(provided by the sponsor) Branding on the
OpenWorld website Logo on exclusive carpet Logo on promotional bags
50 Oracle OpenWorldpasses
100 passes for the exhibition hall and Keynote
complimentary pass to be used for visitor for the exhibition and keynote
3 posts on the(to be scheduled by Oracle)
distributed in the exhibition hall
Logo placement on the‘Thanks to our sponsors’ b
Keynote. Attendee registration
report with limited demographic data provided post-event.
3 posts on the OpenWorld mobile app news feed during the conference
Social Media Packagebanners
Branding on demand generation campaign
Logo in Oracle OpenWorldregistration confirmation
Press contact – (List of registered press attendees provided one week prior to the event)
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gand thank you emails
Diamond Sponsor BOOTH
6mx6m raw booth space
1 badge scanner
CONTENT
One 30-minute Keynote (to be scheduled by
BRANDING
30-second video on theofficial website (providedby the sponsor)
NETWORKING
15 VIP seats booked for the sponsor’s keynote
DIGITAL EXPERIENCE
Customizable invitation sent by email, includingcomplimentary pass to 1 badge scanner
Unlimited exhibitor staff passes
EXCLUSIVE SPONSOR
scheduled by Oracle)
Two 45-minute sessions in the conference (to
by the sponsor) Branding on the
OpenWorld website Logo on promotional bags
distributed in the
40 Oracle OpenWorldpasses
100 passes for the exhibition hall and keynote
complimentary pass to be used for visitor for the exhibition andkeynote
3 posts on the EXCLUSIVE SPONSOR
Exclusivesponsorship chosen between one of the
be scheduled by Oracle)
exhibition hall Logo placement on the
‘Thanks to our sponsors’ banners
Branding on the demand
keynote Attendee registration
report with limited demographic data, provided post-event
pOpenWorld mobile app news feed during the conference
Social Media Packagefollowing options: Appreciation
Event Keynote Lounge
Branding on the demand generation campaign
Logo in Oracle OpenWorldregistration confirmationand thank you emails
Press contact – (List of registered press attendees provided one week prior to the event)
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Platinum Sponsor: Executive Solution Session BOOTH CONTENT BRANDING NETWORKING DIGITAL EXPERIENCEBOOTH
6mx3m raw booth space (including shell scheme)
CONTENT
One 45-minute Executive Solution Session (To be
BRANDING
Branding on theOpenWorld website
Logo on
NETWORKING
30 Oracle OpenWorldpasses
100 passes for the
DIGITAL EXPERIENCE
Customizable invitation sent by email, including complimentary pass to
1 badge scanner 25 passes for
exhibitor staff
scheduled by Oracle. Attendeeregistration report provided post-event, with full contact
promotional bags distributed in the exhibition hall
Logo placement on the ‘Thanks to our
exhibition hall and keynote
Press contact – (List of registered press tt d id d
be used for visitor forthe exhibition and keynote
2 posts on the OpenWorld mobile app
EXCLUSIVE SPONSOR
Exclusive sponsor of one of the following Mobile App
with full contact information for scanned attendees)
the Thanks to our sponsors’ banners
Branding on demand generation campaign
attendees provided one week prior to the event)
OpenWorld mobile app news feed during the conference
Social Media Package
Mobile App Lanyard Dedicated logo
on one side of the Exhibition
Logo in Oracle OpenWorldregistration confirmation and thank you emails
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Hall Bag thank you emails
Platinum Sponsor: General Session BOOTH CONTENT BRANDING NETWORKING DIGITAL EXPERIENCEBOOTH
6mx3m raw booth space (including shell scheme)
CONTENT
One 30 minutes presentation in designated General
BRANDING
Branding on theOpenWorld website
Logo on
NETWORKING
30 Oracle OpenWorldpasses
100 passes for the
DIGITAL EXPERIENCE
Customizable invitation sent by email, including complimentary pass to
1 badge scanner 25 passes for
exhibitor staff
Session by Oracle approval (To be scheduled by Oracle. Attendeeregistration report
promotional bags distributed in the exhibition hall
Logo placement on the ‘Thanks to our
exhibition hall and keynote
Press contact – (List of registered press tt d id d
be used for visitor forthe exhibition and keynote
2 posts on the OpenWorld mobile appregistration report
provided post-event, with full contact information for scanned attendees)
the Thanks to our sponsors’ banners
Branding on demand generation campaign
attendees provided one week prior to the event)
OpenWorld mobile app news feed during the conference
Social Media Package
Logo in Oracle OpenWorldregistration confirmation and thank you emails
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thank you emails
Platinum Sponsor: Executive Summits
CONTENT
One 30-minute session in the Executive
BRANDING
Branding on the OpenWorldwebsite
NETWORKING
30 Oracle OpenWorldpasses
DIGITAL EXPERIENCE
Customizable invitation sent by email including complimentary
Summit (to be scheduled by Oracle)
One 45-minute session in OpenWorld parallel
i ( b
Branding on applicableExecutive Summit signage
Logo on the invitations for the Executive Summit sent by emailL h i l b
passes 100 passes for visitors 2 passes for the sponsor
executive 10 passes for C-level
email, including complimentary pass to be used for visitor
2 posts on the OpenWorld mobile app news feed during the conference
session (to be scheduled by Oracle)
SUMMITS (Select one)
Logo on the promotional bags distributed in the exhibition hall
Logo placement on the ‘Thanks to our sponsors’ banners
customers (subject to approval)
Attendee registration report provided post-event, with f ll contact information for
Social Media Package
CIO CFO CHRO CX
full contact information for scanned attendees
Press contact – (List of registered press attendees provided one week prior to
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SMBp pthe event)
Gold Sponsor: Lunch BOOTH
6mx3m space (including shell scheme)
CONTENT
One 45-minute session in the conference (to be
BRANDING
Branding on the OpenWorld websiteL ti l
NETWORKING
20 Oracle OpenWorldpasses
DIGITAL EXPERIENCE
Customizable invitation sent by email, including
li t t bscheme) 1 badge scanner 15 passes for
exhibitor staff
conference (to be scheduled by Oracle)
One 20-minute session in the
Logo on promotional bags distributed in the exhibition hall
Logo placement on the ‘Thanks to our
80 passes for theexhibition hall and keynote
Press contact – (List of registered press
complimentary pass to be used for visitor for the exhibition and keynote
1 post on the OpenWorldmobile app news feed
EXCLUSIVESPONSOR
Exclusive sponsor for lunch (on one
Showcase Theater (to be scheduled by Oracle. Attendeeregistration report provided post
sponsors’ banners Logo in Oracle
OpenWorld registration confirmation and thank
of registered press attendees provided one week prior to the event)
ppduring the conference
Social Media Package
for lunch (on oneof the three days of the conference)
provided post-event, with full contact information for scanned attendees)
you emails
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)
Gold Sponsor: Showcase BOOTH CONTENT BRANDING DIGITAL EXPERIENCEBOOTH
Space for networking in the sponsored showcase
CONTENT
Three 20-minute sessions in the Showcase
BRANDING
Branding on the OpenWorldwebsite
Logo on promotional bags
NETWORKING
20 Oracle OpenWorldpasses
DIGITAL EXPERIENCE
Customizable invitation sent by email, including complimentary pass to
1 badge scanner perkiosk
25 passes for exhibitor staff
Theater (to be scheduled by Oracle. Attendeeregistration report provided post
distributed in the exhibition hall
Logo placement on the ‘Thanks to our sponsors’ banners
passes 80 passes for
visitors
p y pbe used for visitor for the exhibition and keynote
1 post on the OpenWorld bil f d
SHOWCASES
Modern Applications Showcase
provided post-event, with full contact information for scanned
banners Logo on the Showcase banner Branding in the Showcase
recharge lounge Company name and
mobile app news feed during the conference
Social Media Package
Platform Services to Integrate your Business
Infrastructure for your Data Center
attendees) presentation title listed in the Show
Logo in Oracle OpenWorldregistration confirmation and thank you emails
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Data Center Java Hub
thank you emails
Silver Sponsor
BOOTH
4mx3m space (including shell
h )
CONTENT
One 20-minute session in the Sh Th t
BRANDING
Double-sided banner on the exhibition hallB di th
NETWORKING
15 Oracle OpenWorldpasses
DIGITAL EXPERIENCE
Customizable invitation sent by email, including
scheme) 1 badge scanner 15 passes for
exhibitor staff
Showcase Theater (to be determined by Oracle. Attendeeregistration report
Branding on the OpenWorld website
Logo on promotional bags distributed in the exhibition hall
60 passes for the exhibition hall and keynote
Press contact – (List of registered press
complimentary pass to be used for visitor
1 post on the OpenWorld mobile app news feed during the conferenceregistration report
provided post-event, with full contact information for
exhibition hall Logo placement on the
‘Thanks to our sponsors’ banners
Logo in Oracle
of registered press attendees provided one week prior to the event)
during the conference Social Media Package
scanned attendees)
OpenWorld registration confirmation and thank you emails
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Bronze SponsorBOOTH
3mx3m space (including shell
CONTENT
One 20-minutesession in the
BRANDING
Branding on theOpenWorld website
NETWORKING
10 Oracle OpenWorldpasses
DIGITAL EXPERIENCE
Customizable invitation sent by email, including
scheme) 1 badge scanner 10 passes for
exhibitor staff
Showcase Theater (to be determined by Oracle. Attendeeregistration report
Logo on promotional bags distributed in the exhibition hall
Logo placement on the ‘Thanks to our sponsors’
passes 50 passes for the
exhibition hall and keynote
Press contact – (List
complimentary pass to be used for visitor
1 post on the OpenWorld mobile app news feed d i th fregistration report
provided post-event, with full contact information for
Thanks to our sponsors banners
Logo in Oracle OpenWorld registration confirmation and thank
of registered press attendees provided one week prior to the event)
during the conference Social Media Package
scanned attendees)
you emails
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Additional Opportunites
PARALLEL SESSIONS SESSION IN THE SHOWCASE THEATER
One 45-minute session in the conference One 20-minute session in the exhibition hall auditorium The presentation topic and content must be approved by Oracle
Opportunity to include the following items in the presentation room; content provided and managed by the company that will b i ( if d b h ll b l d
The presentation topic and content must be approved by Oracle
Speaker badge 25 passes for visitors that shall be used for prospects and customers
C i i l d b k ’ dbe presenting (prospectus, gifts and banners shall be evaluated and approved by Oracle) Distribution of leaflets Distribution of gifts Placement of one banner
Company name, presentation title and abstract, speaker’s name and schedule included on the conference website.
Placement of one banner
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Social Media PackageBenefits by Sponsor Level
Sponsorship Level Global Diamond Platinum Gold Silver Bronze
Welcome Post (FB & Twitter) x x x x x x
Sponsor promotion video - 90 seconds, produced by Oracle (FB, Youtube, Showcase Page on OpenWorld site)
x x
Keynote promotion video – 90 seconds , produced by Oracle (YouTube & LinkedIn) x x
Twitter post created by partner, approved and posted by Oracle Weekly Weekly 2 x’s per month 2 x’s per month 2 x’s per month 2 x’s per month
Post to promote partner solution, approved and posted by Oracle LinkedIn & Twitter LinkedIn & Twitter Twitter Twitter Twitter Twitter
Sponsor logo posted to promote as a new sponsor (FB) x x x x x x
Showcase Theater agenda (Twitter) Weekly Weekly Weekly
Sh Th t d t d d b fShowcase Theater agenda posted day before session (FB) x x x
Oracle OpenWorld graphic to use on partner social media sites (LinkedIn, FB & Twitter) x x x x x x
Video inclusion produced on final day of conference. Provided to partners. (FB, YouTube, LinkedIn)
Up to 10 seconds Up to 10 seconds Up to 5 seconds Up to 5 seconds Up to 5 seconds Up to 5 seconds
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LinkedIn)
Social Media Package Analysis x x
28
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