Oracle Sensor-Based ServicesMaximizing the return on your RFID investment
Allyson Fryhoff
Vice President, Oracle Advanced Technologies
Agenda
Real-Time Enterprises– Sensor-Based Computing
The Challenges– The Responsive Enterprise
The Market– RFID Market
The Oracle Solution– Know More. Do More. Spend Less.
Trend: Real-Time EnterpriseData Processing Internet Real Time
• Weeks• Batch• Megabytes• Punch Cards• Few People
• Days• Request/Reply• Terabytes• Human• Many People
• Minutes• Automated• Exabytes• Event Driven• Beyond People
(Still Happening)
RFID in the News…
Key growth areas -Verticals: Retail, Healthcare,
CommercialSegments: Baggage, Rental Items, POS,
RTLS, Supply Chain --
January 2003
VentureDevelopmentCorp.
“Manhattan Associates’ ‘RFID in a Box’ successfully takes the complex processof… RFID and boils it down to oneoff-the-shelf-solution.”
-- December 2003
IndustryWeek
Walmart and the U.S. Department of Defense published RFID mandates for their suppliers in 2003, to be implemented beginning 2005. -- June 2003
The OpportunityThe Opportunity
Oracle Confidential: This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice.
Business Benefits
Has it crossed the
border?
Are these authentic products?
Any hazardous materials?
Is the food still fresh?
Has the containerbeen tampered?
Where is mypackage? Whenwill it arrive?Patient details
and history?
Right operationand medication?
Market Size
Global RFID market to be $3 Billion by 2007– Wireless Data Research Group (Oct. 1, 2003)
Global RFID shipments (hw, sw, services) to reach $2.7 billion by 2007
– VDC (Dec. 2002) Japan RFID Market is $240.5 million
– IDtechEx (http://www.idtechex.com/sla22s.html) Kearney Report
– Major retailers to invest $400,000 at each distribution center and $100,000 at each store
– A major chain to spend $35M to $40M to integrate information into its reporting systems
Distribution33%
Government11%
Health Care3%
Industrial49%
Retail4%
RFID Spending Patterns
Readers25%
Tags48%
Software & Service
27%
Americas39%
Asia-Pacific15%
EMEA46%
Spend by Sector($663m in 2000)
Spend by Area($965m in 2001)
Spend by Region
ABI Research
Nov 2003Nov 2003
Oracle Sensor-Based Services
CaptureCapture appropriate, filtered information from a variety of
different readers and sensors.
ManageManage the explosion of data and events in a scalable, reliable and
secure single source of truth.
AnalyzeAnalyze the data and events in real-time to provide business intelligence and business activity monitoring for continuous process improvement.
AccessAccess the information anytime, anywhere by all the appropriate people, applications and business processes.
RespondRespond to events and information automatically and allow for people to manage by exception.
BACKEND BACKEND SYSTEMSSYSTEMS
EVENT EVENT SOURCES & SOURCES & RESPONSE RESPONSE
DEVICESDEVICES
MANAGE
ANALYZE
ACCESS
Business Processes
BusinessIntelligence
Business ActivityMonitoring
CAPTURE
PortalAlerts
Application ServerDatabase
Oracle RFID Infrastructure
Integration
Application Server(Edge Server)
E-Business Suite
Packaged Apps
Legacy
Other
ORACLE RFIDINFRASTRUCTURE
Oracle E-Business Suite
Immediate access to sensor-based information and intelligence throughout the supply network
Develop
Market
Sell
OrderPlanProcure
Make
Fulfill
Service
MaintainFinance Projects
HR
CustomersCustomersCustomersCustomers
ProductsProductsProductsProducts
SensorsSensorsSensorsSensors
Oracle Sensor-Based ServicesEnabling the Real-Time Enterprise
Architect to reduce risk– Complete solution for sensor-based services built on the Oracle
Information Architecture – platform and applications– Single source of truth for all business-critical information– Integration with existing and new applications and business
processes– Automatic data capture and filtering from various sensors
Intelligence to add continuous business value– Continually automate and optimize business processes for
competitive advantage– Real-time supply chain visibility and access to information
Leverage existing investments– Low integration, implementation, maintenance costs– No additional management, training
Start small and grow– Compliance Assistance Package and Pilot Implementation Kit– Scale to global enterprise production deployments
The Oracle DifferenceMaximize Your Return on RFID Investments
Incr
easi
ng
Ben
efit
s
Increasing RFID Adoption
Compliance Assistance
Package
Compliance Application Adapters to Wal-Mart, Metro, etc. Print RFID Labels: Zebra, Printronix, Intermec, etc. Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc.
Pilot, Prototype and Test RFID in Lab or Warehouse Ready to Run with Leading RFID Tags and Readers Out-of-the-box Analysis Reports Customize Business Intelligence
Sensor-enable existing business processes Integrate RFID data into existing applications Scale to enterprise-wide global deployments with Grid Enterprise infrastructure architected to support sensors
Sensor-Based ServicesFlexible Adoption and Implementation Options
RFID
Pilot Kit
RFID
Infrastructure
Sensor-centric business processes Complete business automation E-Business Suite (WMS and more) Partner Applications (ISVs)
RFID Applications
Extending Your Applications
Many key industries are moving towards the broader adoption of RFID technology as part of the key infrastructure for their applications.
Integrate with your existing applications to extend information, business processes, applications and data capture technologies.
Adding additional sensors to your RFID solutions. Easily add new information, business processes,
applications and data capture technologies. Maximize quality of service with a common
management framework through proactive monitoring and automated administration out to the edge.
Why is this Important for ISVs?
Many key industries are moving towards the broader adoption of RFID technology a part of the key infrastructure for their applications.
ISVs who wish to compete in these industries must look to incorporate this technology into their stack.
Oracle is uniquely qualified to assist ISVs wishing to adopt this technology as we offer the entire technology stack - from database and development tools, to middleware and applications technology.
Next Steps for our Partners
Attend our RoundTable on Wednesday at 10 am Not already a partner? Join us at
http://partner.oracle.com Information and Resources available on Oracle Partner
Network – Hot Topics– RFID Initiative to Launch Summer 2004– Register your Pilot or Customer opportunity to receive
additional assistance
Upgrade existing applications to Oracle 10g Database and Application Server
AQ&Q U E S T I O N SQ U E S T I O N S
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