Innovating e-Learning 2012 20 November 2012, 10:00 – 11:00 Session 3: Organisational Transformation Presented by Professor Mark Stubbs (MMU) Facilitated by Pam Parker (City University) Session Outline 1. Tips for using Collaborate in the session 2. Drivers for transformation 3. Approach to transformation
Organisational Transformation: turning things around
Reputation
Resources
Vicious or Virtuous Cycle?
Fees
KIS?
NSS
League Tables
Social media?
So, how do you turn things around?
1. Understand the important dynamics
Student Retention Success &
Satisfaction
Student Intake (Aspirations, Attitude
& Abilities)
Learning, Teaching, Assessment & Personal Development
Processes, Facilities & Resources
Reputation Marketing & Recruitment
Processes
All Year Numbers
Resource allocation
League table rankings
Mainstream UG & PG Provision
Student Retention Success &
Satisfaction
Student Intake (Aspirations, Attitude
& Abilities)
Learning, Teaching, Assessment & Personal Development
Processes, Facilities & Resources
Reputation Marketing & Recruitment
Processes
All Year Numbers
Resource allocation
League table rankings
Mainstream UG & PG Provision
2. Be clear what needs to be done
Student Retention Success &
Satisfaction
Student Intake (Aspirations, Attitude
& Abilities)
Learning, Teaching, Assessment & Personal Development
Processes, Facilities & Resources
Reputation Marketing & Recruitment
Processes
All Year Numbers
Resource allocation
League table rankings
Mainstream UG & PG Provision
A
A Recruit to target
B
B Improve satisfaction, retention & success
C
C Inform decision-makers
3. Set high-level goals
B Improve satisfaction, retention & success
Great Online Experience
(Seamless, personalised)
Great Learning Spaces
Great Teaching
B Improve satisfaction, retention & success
Great Online Experience
(Seamless, personalised)
Great Learning Spaces
Great Teaching
4. Understand where change is required
Student Success Retention & Satisfaction
Student Intake (Aspirations, Attitude
& Abilities)
Student Performance
Reputation Quantity & Quality of Applications
All Year Numbers
Fee Income
Assessment Outcomes
Academic Standards
LTA & PD Activities
LTA Resources & Facilities
Curriculum Design
Staff-student Ratio
Student Engagement Withdrawals
Good Honours Progression Failure
Course Admin
Satisfaction Survey Responses
Fee level
Course Marketing
Recruited Students
Take-up of places
Entry Standards
Marketing & Recruitment
Offers Made
Learning, Teaching, Assessment & Personal Development
Resource allocation for staff, services & facilities
League table rankings
Student Support
Recruitment Targets
Student Success Retention & Satisfaction
Student Intake (Aspirations, Attitude
& Abilities)
Student Performance
Reputation Quantity & Quality of Applications
All Year Numbers
Fee Income
Assessment Outcomes
Academic Standards
LTA & PD Activities
LTA Resources & Facilities
Curriculum Design
Staff-student Ratio
Student Engagement Withdrawals
Good Honours Progression Failure
Course Admin
Satisfaction Survey Responses
Fee level
Course Marketing
Recruited Students
Take-up of places
Entry Standards
Marketing & Recruitment
Offers Made
Learning, Teaching, Assessment & Personal Development
Resource allocation for staff, services & facilities
League table rankings
Student Support
Recruitment Targets
Student Success Retention & Satisfaction
Student Intake (Aspirations, Attitude
& Abilities)
Student Performance
Reputation Quantity & Quality of Applications
All Year Numbers
Fee Income
Assessment Outcomes
Academic Standards
LTA & PD Activities
LTA Resources & Facilities
Curriculum Design
Staff-student Ratio
Student Engagement Withdrawals
Good Honours Progression Failure
Course Admin
Satisfaction Survey Responses
Fee level
Course Marketing
Recruited Students
Take-up of places
Entry Standards
Marketing & Recruitment
Offers Made
Learning, Teaching, Assessment & Personal Development
Resource allocation for staff, services & facilities
League table rankings
Student Support
Recruitment Targets
5. Be bold and plan holistically
5. Be bold and plan holistically
Design New
Curriculum
Review New
Curriculum
Approve New
Curriculum
Set up Curriculum
in SRS
Design Teaching Schedules
Produce Timetables
Publish Timetables
Design Assessment Schedules
Set up Submission
System
Publish Deadlines
Set up Courses in
VLE
Build Courses in
VLE
Great Online
Experience (Seamless,
Personalised) Set up Reading
Lists
Pedagogic Input
Learning Technology Input
Library Input
Curriculum Design Course Admin
Learning, Teaching & Assessment Resources & Facilities
Publish Reading
Lists
Design New
Curriculum
Review New
Curriculum
Approve New
Curriculum
Set up Curriculum
in SRS
Design Teaching Schedules
Produce Timetables
Publish Timetables
Design Assessment Schedules
Set up Submission
System
Publish Deadlines
Set up Courses in
VLE
Build Courses in
VLE
Great Online
Experience (Seamless,
Personalised) Set up Reading
Lists
Pedagogic Input
Learning Technology Input
Library Input
Curriculum Design Course Admin
Learning, Teaching & Assessment Resources & Facilities
5 3
6 4
Publish Reading
Lists
New UG Curriculum
New VLE & Portal
Personal Timetables
ELSOs (E-Learning Support Officers)
3
4
5
6
6. Ensure you’ve got the right team to drive real change
DVC Student Experience
PVC Curriculum Innovation
Registrar Director Learning & Research IS
Head of Business
Improvement
Programme Board
Programme Support
Head of Quality
Head of Timetabling
Assistant Registrar
Head of Learning &
Research Tech
Business Improvement
Team
Work-stream Support
Work-stream leads…
Asst Head Learning
Innovation
PVC Students
7. Make ‘big ask’ of key change-makers as small as possible
A ‘big ask’ of academic colleagues… While you’re doing all you can to deliver student success, retention & satisfaction this year, please can you design New Curriculum, Teaching Schedules, Assessment Schedules & build it in the VLE ?
… made as small as possible We’ll only ask for the bare minimum and we’ll only ask for it once
You build the course content, and we’ll ensure the course admin stuff appears automatically
8. Make it stick with reinforcing change
Student Success Retention & Satisfaction
Student Intake (Aspirations, Attitude
& Abilities)
Student Performance
Reputation Quantity & Quality of Applications
All Year Numbers
Fee Income
Assessment Outcomes
Academic Standards
LTA & PD Activities
LTA Resources & Facilities
Curriculum Design
Staff-student Ratio
Student Engagement Withdrawals
Good Honours Progression Failure
Course Admin
Satisfaction Survey Responses
Fee level
Course Marketing
Recruited Students
Take-up of places
Entry Standards
Marketing & Recruitment
Offers Made
Learning, Teaching, Assessment & Personal Development
Resource allocation for staff, services & facilities
League table rankings
Student Support
Recruitment Targets
1
ESRA 1 2
2 Student Journey Map
3
3 New Curriculum
4
4 New VLE & Portal
5
5 Personal Timetables
6
6 ELSOs
7
7 Student Engagement
8
8 Acad Support Tutors
9
9 CMI for Units & Progs
10
10 TRAFFIC
11
11 Analytics
12
12 Good to Great Teaching
Q. Key differences with Kotter’s 8 steps?
1. Establish sense of urgency 2. Create guiding coalition 3. Develop a change vision 4. Communicate vision for buy-in 5. Empower broad-based action 6. Generate short-term wins 7. Never let up 8. Incorporate change into the culture
1. Understand important dynamics 2. Be clear what needs to be done 3. Set high-level goals 4. Understand where change is required 5. Be bold and plan holistically 6. Ensure you’ve got the right team to drive 7. Make ‘big asks’ as small as possible 8. Make it stick with reinforcing change
Take-aways from the session