Outline Introduction Direction setting process Dimension of organization design Structure Information processing perspectives on structure Effectiveness value conclusion
Introduction
Dialog PLC Dialog TV Dialog mobile Dialog broadband internet Dialog fixed line Dialog global
Service of the future – CSQS / Service Centre Of The Year 2006’
The future today – 3G/HSDPA/ Ez pay/song catcher
Direction Setting Process
External Environment
CEOTop Management
Internal Situation
Strategic Direction
Organization Design
Effectiveness outcomes
Dimensions of Organization Design
Structural Dimensions Formalization Specialization / Division of Labor Hierarchy of authority / Span of Control Centralization Professionalism Personal Ratios
Contd.. Dimensions of Organization Design
Contextual Dimensions Size Organizational Technology Environment Goals & Strategy Culture
Structure
Organizational Structure types Functional structure Divisional structure Geographical structure Horizontal structure Matrix structure Modular structure
Structure of Dialog Telekom PLC
It’s a Hybrid structure which is a combination of Matrix structure and Modular structure.
Each Strategic Business Unit (SBU) works independently Each function of every SBU has communication linkages
with each other Top down as well as Bottom up communication is
available Use worldwide resources and technologies
Structure of Dialog Telekom PLC (organization chart)
•This structure shows under Dialog Fixed Line is follows in all SBUs of Dialog Telekom PLC.
Benefits of using an organization chart
Whole structure can be viewed at one glance. Organization’s hierarchy is explained. Number and types of positions are explained. Departments and divisions are shown. Management relationships are identified. Communication channels are shown. Management levels are identified. Spans of controls are given Weakness of structure can be easily identified
Limitations of organizational chart If performed manually, org charts will very quickly
become out-of-date. It only shows 'formal relationships‘. It shows nothing about the managerial style
adopted. The best structure for one type of business may
not be the best for another.
Information Processing Perspective on Structure Vertical Information Linkages
Hierarchical referrals Rules & plans Vertical information systems
Horizontal Information Linkages Information systems – Direct control Task forces – Full – time integrator – Teams -
Effectiveness Values of Dialog Telekom PLC
flexibility
External
Control
Internal
Focus
Structure
Human relations emphasis
Open system emphasis
Internal process emphasis
Rational goal emphasis
Conclusion
Dialog Telekom PLC is one of the best player in the telecommunication industry with the largest customer base.
They have a hybrid structure which consists of matrix structure and the modular structure.
Dialog uses both vertical and horizontal information linkages in order to retain an effective coordination.
Thank you!