OUR
STOR
YGO AHEAD AND ASK.WE KNOW YOU’RE CURIOUS. WHY WHEAT?The short answer: we view wheat as a foundation for growth. It’s an organic breeding ground for brilliant marketing ideas. It’s where those ideas take root; where they get fed, nourished and cultivated into masterpieces. Whether that masterpiece is a lead-alluring website or a compelling content strategy, Wheat, is where it begins.
BIG AGENCY CAPABILITIES, BOUTIQUE AGENCY ADVANTAGES.We meet deadlines. We exceed expectations. We keep people happy by doing the little things right and the big things better.
Our lean, homegrown team is filled with passionate people who have refined their respective marketing crafts. Experience has taught us what works, but it has also taught us that there is always a better way. Pursuit of the “better way” is what keeps us up at night and at the top of our game.
APPR
OACH MEASURABLE, NEEDLE-
MOVING GROWTH DOES NOT HAPPEN OVERNIGHT. THERE’S A METHOD TO OUR METICULOUSNESS.We’ve seen many a marketing trend come and go - especially those online. Much like fad diets, the latest and greatest are only great for so long.
In order for marketing efforts to be truly effective, they must be well-thought-out and precisely executed - but more than that - they must be customized for your company, and designed with your industry, competitors and customers in mind.
We do our best work when we can partner with clients for the long haul - planting seeds along the way, measuring growth as we go.
PHASE 1: DISCOVEREVALUATE. EDUCATE. GET TO KNOW YOUR PROJECT AND OBJECTIVES.Your company is unique and so is your product or service. We’ll get to know what makes you tick and what makes your customers take notice.
PHASE 2: DEFINESCOPE. SPECIFY. LOOK AT ALL POSSIBLE SOLUTIONS.With plenty of your input, we’ll map out a customized plan, refine our joint vision and begin to plant the seeds.
PHASE 3: DELIVERDESIGN. BUILD. DEPLOY. LET THE IDEA TAKE ROOT.A plan is only as good as its implementation. We’ll dig deep to create and perfect the tangible parts of the plan and begin to move everything forward, keeping a laser focus on our objectives.
PHASE 4: DRIVEWE HAVE ONE SIMPLE RULE: IF IT DOESN’T HELP YOU GROW, STOP WATERING IT.Your time and money are too valuable to waste on ineffective marketing. That said, measurable improvement doesn’t happen overnight. In the perfect world of Wheat Creative, we prefer to partner with clients long-term, implementing strategies that produce tangible results over time. We want to be the change that triggers growth.
EXPE
RTIS
EAT WHEAT, WE SPEAK FRANCHISING FLUENTLY.The franchise marketing world is full of nuances, lingo and relationships unique to the franchise industry. Luckily, we are well versed in all of them. Our founders, Justin and Susan Baloun, spent significant portions of their marketing careers developing some of the most recognized and well-respected recruitment strategies and websites in the industry.
That extensive knowledge is the foundation for our current franchise expertise. Whether a franchisor is starting from the ground up, or could simply use a fresh perspective on their development efforts, Wheat is where it begins. Zero learning curve required. Let our experience help you plant your own seeds of success.
WHAT WE DODo you do ? Yes.
VIDEO & MEDIA
CONTENT
INTERACTIVE
CREATIVE
In today’s crowded marketplace, the emotional response your brand evokes is key, and standing out in the crowd is the only way in.
Your brand is powerful. Your brand has influence.
CREATIVEHow does exceptional creative help your company grow?Great creative work does not have to be outlandish, over-the-top and packed with shock-and-awe punch. But rather, it should be awe-inspiring, representing a company and its brand promise so well that the emotional experience meets and even exceeds the physical one.
To us, exceptional creative is that intangible bridge that connects the idea of your brand to the real-life experience that is your company.
• Marketing Strategy • Brand Identity
• Logos • Tradeshow Collateral
• Ads • Posters
• Sales Presentations • Fliers
• Brochures • Infographics
INTERACTIVEHow does your online presence help your company grow?Nine out of 10 customers will seek out your company online, and your website will deliver their first impression. Make sure it’s a good one. We treat websites as functional pieces of art that play a critical role in your overall marketing success.
Your website should be the center of your marketing universe - a place where email campaigns, landing pages and social media all point. If your funnel is falling short, we’ll figure out how, where and why.
• Online Strategy • Web Development
• User Experience • SEO
• Adwords / PPC • Web Analytics
• Emails • WordPress Programming
• Responsive Technologies
CONTENTHow does thought-compelling content help your company grow?With each passing day, Google places increased importance on the quality of your online content. It has to be engaging, informative and helpful - not boastful, promotional or keyword-ridden.
What your brand needs is a professional, consistent tone and voice across all mediums – a voice that represents your company in the most accurate and favorable light possible. You need to be found and you need content that’s fully optimized in order to do so.
• Website Content • Email Campaign Content
• Ad / Brochure Copy • Social Media Content
• Blogging
VIDEO & MEDIAHow does exceptional video production help your company grow?In catering to the increasingly short attention span of today’s customer, it’s often better to show it than to simply say it.
When it comes to our video creation capabilities, seeing is truly believing. If you have an idea, we’ll take it to a new level. If you don’t know what you need, we’ll figure it out with you. From script writing to storyboarding and full animation, we’ll deliver a finished product that’s worth well over a thousand words.
• Audio / Visual Capabilities • Post Production
• Video Animation • Explainer Videos
• Script Writing • Storyboarding
• Radio Commercials
DUNKIN’ BRANDS / FRANCHISE DEVELOPMENT MARKETING COLLATERALThe two brands beneath the Dunkin’ Brands umbrella – Dunkin’ Donuts and Baskin-Robbins – have created such stellar consumer brands, it makes our job that much easier on the franchise end. We love to push the envelope…and we love that they let us.
A FRANCHISEOPPORTUNITYWITH SPRINKLESON TOP.
#1COFFEE ANDBAKED GOODSCATEGORYEntrepreneur Magazine 2014 Franchise 500
RANKED ONE OFTHE TOP 100COMPANIES FOR U.S.FRANCHISE GROWTHNation’s Restaurant News 2014
Take advantage of our growth trajectory and stake your claim now!
We’re seeking experiencedQSR Operators and Multi-Unit Franchisees
to join our family.
SPECIAL DEVELOPMENT INCENTIVES AVAILABLE IN MINNESOTA, TEXAS
AND LOUISIANA
LET’S TALK FRANCHISINGFor more information visitDUNKINFRANCHISING.COMor email us at [email protected].
No matter where you open your Dunkin’ Donuts
franchise locations, you’ll be welcomed to the
neighborhood with open arms and outstretched
coffee cups.
Seize the bold and bustling Minneapolis and
Mankato markets before they’re gone!
NATIONALNUMBERS WITHLOCAL IMPACT
LET’S TALKFRANCHSINGMINNESOTA
#1COFFEE ANDBAKED GOODSCATEGORYEntrepreneur Magazine Franchise 500
#1CUSTOMERLOYALTYFOR 8 YEARSBrand Keys 2014
94%BRANDAWARENESSCBIG Awareness Omnibus Study, 2012
Apply today at dunkinfranchising.com
GET
WITHOUT BREWIN’ OR SCOOPIN’FRANCHISEE REFERRAL PROGRAM
You qualify for both the Dunkin’ Donuts and Baskin-Robbins referral programs.
Details on back.
EXTRA BUCKS
NUTTY SCIENTISTS / WEBSITEWhen it comes to making science fun, no one does it better than Nutty Scientists. Speaking of fun - we enjoyed completely revamping their consumer site. The colors were bright and the content was exciting. Nutty Scientists makes science stick and now their website will make a lasting impression, too.
MATHNASIUM LEARNING CENTERS / FRANCHISE DEVELOPMENT WEBSITEMath not making sense is a universal problem and Mathnasium is the solution. However, the franchise site wasn’t adding up to their desired results, so they brought us into the equation. We amped up the emotion and intrigue while improving the process and navigation. Mathnasium knows how to make math make sense and we knew how to make their online presence better.
LO-LO’S CHICKEN & WAFFLES / WEBSITEMore than a mom ‘n’ pop, Lo-Lo’s has proven its concept in the Phoenix area with four locations. As we helped them prepare to franchise the concept nationwide, we first had to overhaul their consumer site to reflect a viable, impressive, national presence. This included new design and development of brand voice.
LO-LO’S CHICKEN & WAFFLES / FRANCHISE DEVELOPMENT WEBSITE & EMAILOn the franchise side, we started from the ground up. We worked very closely with Lo-Lo’s small team to develop an online presence that was more impressive than they could have imagined. Within seven days of its launch, the site tallied nearly 40 qualified franchise leads.
LO-LO’S CHICKEN & WAFFLES / FRANCHISE DEVELOPMENT MARKETING COLLATERALTo push leads to the new franchise sales site, we developed various marketing collateral including an informative e-brochure, creative print ads, and enticing online banner ads. Throughout each piece, we maintained our established design elements and unique brand voice.
MARCO’S PIZZA / FRANCHISE DEVELOPMENT MARKETING COLLATERALMarco’s Pizza was in need of a year-long offline campaign to promote its delicious pizza franchise opportunity. We developed print ads and brochures specifically for various target markets across the U.S. The result was a vibrant campaign that directly aided in Marco’s 175+ store growth over the last year.
W h at a r e y o u
a F r e s h a p p r o a c h t o t h e
pasquale “pat” G iammarco
Waiting For?
Italian Pizzeria
The time is now. A $40 Billion industry awaits, and
Marco’s is the fastest growing pizza chain in America
today. By the end of 2016, we anticipate having over
1,575 stores built or under contract for development.
We currently have stores operating in 29 states and
the Bahamas. Marco’s is ranked 103rd on Entrepreneur
Magazine’s Franchise 500 Rankings for 2013 and 4th
amongst all pizza franchising companies.
When Pasquale “Pat” Giammarco first came to this
country as a child from Italy he brought with him a
vision of the Tuscan neighborhood pizzeria—a gathering
place where friends and family would delight in fresh,
robust flavors and share the authentic Italian pizza
experience. Today, at every one of over 350 Marco’s
neighborhood pizzerias, our customers experience that
very delight in what can only be described as “Ah-
thentic” Italian pizza.
pat - c i rca 1980
Below are the next steps toward becoming a part of
the fastest growing pizza chain in America:
complete an application Available for download online at marcosfranchising.com.
revieW Franchise Disclosure Document This document will explain every ingredient of our success.
meet With marco’s Franchise Development Department
We’ll give you the brand overview and answer any questions you
have about the Franchise Disclosure Document.
Discovery Day You’ll either come to us in Toledo, Ohio or we’ll meet you in a local
market for this day-long mutual discovery experience.
speak With Franchisees You’ll no doubt want to talk to some Marco’s folks who have been
in your shoes.
t h e m a r c o ’ s
Franchise Process
To explore the Marco’s Pizza opportunity further:
m a r c o s F r a n c h i s i n G . c o m 1 . 8 0 0 . 2 6 2 . 7 2 6 7
F r a n c h i s e O P P O R T u n I T Y
My Marco’sT h e F a s t e s t G r o W i n G B r a n D
I n A $ 4 0 B I L L I O n I n d u s T r y .
J o i n m a r c o ’ s p i z z a ,
m a r c o s F r a n c h i s i n G . c o m
R E A L E S TAT E D E V E L O P M E N TCriteria
Product Quality
Reinvented
OptionsMarco’s is smart business no matter how you package
it. Options vary from delivery/carryout to drive-thru
pick-up to dine-in. We will even explore conversion
possibilities of existing food service locations. Send us
your real estate and we’ll let you know if it fits.
When Pasquale “Pat” Giammarco first came to this
country as a child from Italy he brought with him a
vision of the Tuscan neighborhood pizzeria—a gathering
place where friends and family would delight in fresh,
robust flavors and share the authentic Italian pizza
experience. Today, at every one of over 350 Marco’s
neighborhood pizzerias, our customers experience that
very delight in what can only be described as
“Ah-thentic” Italian pizza.
By staying true to our Italian recipe of fresh ingredients,
robust flavors and superior product quality, Marco’s
Pizza has developed a customer base of raving fans
and is consistently awarded “Best Pizza” in nearly every
market we serve.
Ah-thentic Dough - Is made
FRESH from scratch everymorning
right in the store.
Ah-thentic Sauce - The secret is
the recipe Pat developedyears ago
with a little help from his Dad.
Ah-thentic Cheese - A special and
proprietary blendof FRESH cheese
for a savory taste deserving of our
Italian heritage.
• Natural gas or propane available (natural gas preferred)
• 200 Amp electrical service (3-phase preferred)
• Can be fitted with standard Marco’s layout; minimum of
1,200 - 1,500 square feet and 20 feet of frontage
• No competing pizza or Italian restaurant in the center
• High traffic co-tenants in the center
• Space that was formely a restaurant
• Be located on the “going home” side of the road if there
is a commuting traffic pattern in the market
• Pylon sign visible from the road in both directions
• An end cap in a small strip center with a pylon sign
• Have good visibility from the street; set back less than
150 feet with limited obstruction
• Good access in and out of the parking lot (traffic light,
curb cuts, etc); two points of ingress/egress preferred
• Adequate parking for customers and delivery drivers
• Have 10,000 households within a 3 mile radius;
2.4 people per household
• Median income of $45,000 - $85,000
B A S I C R E Q U I R E M E N T S
U R B A N S T R E E T F R O N T
R E TA I L S T R I P C E N T E R
G R O U N D - U P P R O J E C T
L I F E S T Y L E C E N T E R
F R E E S TA N D I N G
E X T R A I N C E N T I V E S
A W A R D - W I N N I N G
N E I G H B O R H O O D P I Z Z E R I A
“A” L O C AT I O N S
Let us know.HAVE A GREAT LOCATION?
SUBMIT SITES [email protected]
John (Jack) a. Butorac President and CEO
a W a r D - W i n n i n G p r o D u c t q u a l i t yThere’s pizza, and then there’s Marco’s Pizza. From FRESH-made,
never frozen dough to vine-fresh tomatoes in our sauce to our
proprietary blend of fresh cheeses, Marco’s is all about FRESH
ingredients and robust, Ah-thentic flavors.
p r o v e n B u s i n e s s s y s t e m
Whether it’s financing, purchasing, marketing, training or real
estate development, we’ve refined our systems over the past 35
years to maximize the potential of every one of our franchisees.
$ 4 0 B i l l i o n i n D u s t r y
The pizza business is BIG business. Some
three billion pizzas are sold every year in the
u.S. and 91% of Americans eat at least one
pizza per month. Even better, over 50% of the
existing pizza industry is regional or too small
to compete with a leader like Marco’s.
l e a D e r s h i p
Marco’s Pizza is led by a literal “Who’s Who”
of the top officers and managers in the
foodservice industry. These executives have
combined hundreds of years of franchise
operations experience with some of the most
respected and recognized brands in the world.
m u lt i p l e D e v e l o p m e n t o p t i o n sMarco’s is smart business no matter how you package it. Options
vary from delivery/carryout or drive-thru pick-up to dine-in. We
will even explore conversion possibilities of existing food service
locations.
B r a n D W i t h B u z z
Marco’s Pizza is the fastest growing pizza company in
the u.S. with 1575 stores under contract and a devoted
customer base of raving fans. From Fox news to Forbes to
Facebook we’ve been all over the news and social media.
p r i m e t e r r i t o r i e s a va i l a B l eMarco’s Pizza offers tremendous territory potential not found in
other restaurant franchise systems, including exclusive territories.
We are still a “ground-floor” opportunity and have entire states
and prime regions available for development.
t r a i n i n G & s u p p o r t
From our comprehensive Marco’s university training to ongoing
operational support to a dedicated in-house marketing department
you’ll have access to the best franchise support in the business.
t e c h n o l o G y
Between our proprietary Restaurant Management System (POS)
and our Ciao net intranet, franchisees, area representatives, key
vendors and corporate are all networked to help franchisees
manage and grow their businesses.
r e a c h i n G y o u r l o n G - t e r m G o a l sIs your lifestyle and current career path in synch with your
personal and professional goals? Have you accomplished
your long-term wealth dreams? Marco’s franchising could
be the opportunity you’ve been looking for to realize your
dream of business ownership and personal success.
t h e m a r c o ’ s i n v e s t m e n tat a Glance
initial investment cost of $228,500 to $427,000 per unit.
initial cash investment cost of $80,000 to $120,000 per unit based on net worth.
royalty rate is 5.5% of net sales.
the initial Franchise Fee is $25,000 for each franchised location.
the creative ad Fund Fee is 1% of net sales.
C O n TA C T u S T O D AY !
1 . 8 0 0 . 2 6 2 . 7 2 6 7 m a r c o s F r a n c h i s i n G . c o m
Dough Made FRESH Daily In Each Store
Marco’s Pizza Sauce Is One Of A Kind
Marco’s Cheese Is FRESH, Real And never Frozen
350 Existing Locations
Available Markets
Current Franchises
Anticipated Stores for Growth
A G R E A T B U S I N E S S R E Q U I R E S A
Great LocationYou don’t become the fastest growing brand in a $40 billion
industry without significant expansion. Marco’s Pizza opened
100+ stores in 2013, and is on track to open 200 stores in
2014. Help us find the right real estate.
M A R C O ’ S R E A L E S T A T E
Marco’s is the fastest growing pizza chain in the U.S.,
and the pizza business is BIG business— a $40 billion
industry. It becomes even more appealing when you
consider 52% of the industry is regional and mom/
pop players who do not have the purchasing power or
marketing experience to contend with a well-positioned
leader like Marco’s.
• Charlotte • Los Angeles
• Denver • New Jersey
• Chicago • Knoxville
E N O R M O U S P O T E N T I A L
for Expansion
HAVE A GREAT LOCATION?
SUBMIT SITES [email protected]
GREAT PIZZA
1.800.262.7267MARCOSFRANCHISING.COM
Let us know. Even Better Business!
QUAKER STEAK & LUBE / CONSUMER MARKETINGPaying homage to old gas stations and muscle cars, and known for their wings, the brand’s fun vibe allows us to put the creative back into marketing. We design Quaker’s menu inserts and t-shirts, along with their radio spots, quarterly. Staring at those delicious food images is a tough job, but we’re happy to do it.
Our popular hand-smashed burger topped with Kentucky Bourbon-glazed onions, crisp bacon, fresh jalapeño and your choice of Swiss, Pepper-Jack or Bleu Cheese with lettuce on a buttery Brioche roll. Served with skin-on Lube Fries.
For fully-loaded flavor with a hint of southern sweetness,try smothering all your favorites in our new Kentucky Bourbon Glaze. Hand-crafted especially for you, it’s sticky deliciousness that won’t stick around for long.
Our award-winning, lip-smacking baby back ribs basted with our new Kentucky Bourbon Glaze signature sauce. Served with your choice of two sidecars.
SINGLE 7.25 / DOUBLE 9.25
RACK 13.95 / FULL RACK 18.75
KENTUCKY
KENTUCKY
BABY BACKR I B S
QBURGERBOURBON
BOURBON
ADD KENTUCKY BOURBON GLAZE TO “Sauce Up”YOUR FAVORITE JUMBO WINGS, GRILLED BONELESS WINGS,
BREADED BONELESS WINGS & SALMON!
100PROOFFLAVOR BURGER
quick Qualityquarter-pound
IT’S QUITE POSSIBLY OUR BEST EVER.
ICEBERG WEDGE 8.50CHICKEN SALAD
Crisp cold iceberg wedge topped with bacon chunks, tomato, red onion & Bleu cheese crumbles served with creamy Avocado Lime dressing. Choose grilled boneless skewers or hand-breaded Top Gear Tenders.
GRILLED CHICKEN 8.50SALAD
Grilled & chilled chicken tenders atop fresh baby greens with diced mango, oranges, sugar pecans, red peppers & scallion served with Mango Asian dressing.
Hand-smashed, seasoned and grilled Steakburger topped with house-made Chipotle Cheddar-Pepper spread with crisp sweet pickles and lettuce on a buttery brioche bun. Served with skin-on Lube Fries.
SINGLE PATTY 6.95 DOUBLE PATTY 8.95
$10 off a $30 purchase$10GIFT
CARD •10%off
everyordereveryvisitso KEEPTHIS CARD
INTRODUCING THE NEW
Sweet.BOLD.
BABY BACKR I B S
KENTUCKY BOURBON GLAZED
Find tHe Lube® Near You @
CATCHFIRE FUNDING / DIGITAL MARKETINGGetting prospects comfortable with the notion of using their retirement money to fund their business is no small task...but it’s exactly what we’ve done. From eye-catching Google ads to interactive landing pages with engaging videos to a world-class website, the company’s sales funnel looks as good as it sounds!
FRANCHISING GIVES BACK / WEBSITEThe goal of Franchising Gives Back is to raise awareness for the charitable acts and leadership performed by the franchise community year-round. We developed a website where franchisors, franchisees and franchise suppliers (like ourselves) are invited to share stories about how they give back in their own communities. The organization, and the new site, is something everyone can feel good about.
From creative video scripts to direct mailers to full page ads, Wheat takes our ideas and brings them to life while surpassing our expectations (and staying within brand standards of course). With all of that said, we are very happy customers here at Dunkin’ Brands and their services are highly recommended!
Pam Gore / Senior Manager Franchise Recruitment @ Dunkin’ Brands
I’ve worked with both Susan and Justin in some form now for nearly six years. As marketing individuals, they are phenomenal; as a team, they are unstoppable. Wheat Creative has developed my new website, my landing pages, produced my explainer videos and testimonial videos, and refined my content strategy. It’s a relationship I don’t see changing for the foreseeable future.
Bill Seagraves / President & CEO @ CatchFire Funding
I would like to congratulate you and your team for all the hard work over the last year! You guys directly affect our growth – we will open 175 locations in 2014 and another 175 planned for 2015. I look forward to seeing what your team can do from here.
Lauren Borer / Franchise Recruitment Coodinator @ Marco’s Pizza
WHATWE’VE BEEN HEARING
phone 702-823-0827
email [email protected]
web wheatcreative.com
LET’S TALK
OUR GREAT IDEAS
GROWYOUR FRANCHISE