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PrEMio gianni Mazzocchi 2011
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OUTRACEAN INSTALLATION FOR TRAFALGAR SQUARE IN LONDON16. SEPTEMBER - 23. SEPTEMBER 2010
DESIGNED BY CLEMENS WEISSHAAR & REED KRAMCOMISSIONED BY THE LONDON DESIGN FESTIVALSUPPORTED BY AUDI
dEsignEd by kraM/wEisshaar, thE troPhy for thE gianni Mazzocchi award 2011 winds thE Quattroruo-tE logo into a MicroMotordroME
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2PrEMio gianni Mazzocchi 2011
thE first gianni Mazzocchi award – rEcognising ProMinEnt figurEs worldwidE that havE MadE an outstanding contri-bution to thE world of Motoring – was PrEsEntEd -, at thE rEgular annual confErEncE organisEd by thE car MagazinE QuattroruotE in Palazzo MEzzanottE, thE forMEr hoME of thE Milan stock ExchangE.
thE gErMan officE of clEMEns wEisshaar and rEEd kraM who dEsignEd it says that thE gold-PlatEd troPhy „is MorE likE a laurEl wrEath than a cuP“. „thE troPhy wE havE dEsignEd for thE PrEMio gianni Mazzocchi is an infinitE looP of track, a rollErcoastEr, racEtrack, and a catwalk for 55 iconic car tyPologiEs froM thE last 55 yEars of autoMotivE history. it tracEs thE iconic 4 wEEl logo of QuattroruotE that this yEar is cElEbrating its 55th annivErsary“ continuE thE dE-signErs. „it‘s a MicroarchitEcturE as wEll as a Playground, a gold PlatEd brass MicroMotordroME with draMatic takE ovEr ManoEvErs, high sPEEd straights and infinitEly winding corkscrEw cornErs.“
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3PrEMio gianni Mazzocchi 2011
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4PrEMio gianni Mazzocchi 2011
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5PrEMio gianni Mazzocchi 2011
diE fahrsPurEn bEstEhEn aus cnc-gEfrästEn EinzEltEilEn, diE zu EinEr EinhEit vErlötEt wurdEn. diE grösstEn fahrzEugE sind nur ca. 11MM lang, dEr rEifEndurchMEssEr bEträgt ca. 0,8MM
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6PrEMio gianni Mazzocchi 2011
diE MEssingtEilE wurdEn galvanisch vErgoldEt
januar 2011
diE skulPtur stEht auf EinEr wEissEn corian PlattE und wird durch EinE acrylhaubE gEschützt.für transPort und lagErung stEht EinE sPEziEllE box zur vErfügung
januar 2011
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7PrEMio gianni Mazzocchi 2011
dEr PrEis gianni Mazzocchi 2011 wurdE an ralf nadEr aM 26.01.2011 in Mailand vErliEhEn
januar 2011
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8PrEMio gianni Mazzocchi 2011
ProduktionsbildEr fräsEn dEr fahrzEugE in EinEr vakuuM-schablonE PoliErEn dEr autoMobilE
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9PrEMio gianni Mazzocchi 2011
The trophy for thePremio Gianni Mazzocchi 2011is more of a laurel than a cup.
Designed by Clemens Weisshaar and Reed Kram it winds the Quattroruote logo into a gordian knot of track, put to use by 55 miniature automobiles, picked from the last 55 years of automotive history.
The trophy is to be awarded to Ralph Nader
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10PrEMio gianni Mazzocchi 2011
Rennwagen
Sportwagen
Roadster
CabrioSpiderTransporter
Pick-UpMusclecars
Off-Road KombiKombiKombi-Coupe
Coupe
Stufenheck-LimousineCabrio
Fließheck
Fließheck-Kleinwagen
Stufenheck
Kleinwagen
Stadtauto - Cabrio/Faltdach
StadtautoMikrocar
Luxus Limousine
Kleinwagen-Kastenwagen
Kleinwagen-Pick UpKleinwagen-Jeep/Cabrio
Fließheck-Van
Sportwagen Kombi Off-Road
Microbus
SUV
BMW C1
Kleinwagen Cabrio
MPV
Van
Jeep
Motorrad Transporter
Kleinwagen-Kombi
Stadtauto - Coupe
Supersportautos
1 8 9 0 1 9 0 0 1 8 8 0 1 9 1 0 1 9 2 0 1 9 3 0 1 9 4 0 1 9 5 0 1 9 6 0 1 9 7 0 1 9 8 0 1 9 9 0 2 0 0 0
1 9 9 0 G o l f I I C o u n t r y
U n o P i c k U p 2 0 0 2 C i t r o e n C 3 P l u r i e l
1 9 8 6 P a n d a 4 x 4
A m p h i b i e n a u t o s
N S U Z w e i t a k t e r
1969 VW 181 Kübelwagen
1974 Golf I 1983 Golf II 1991 Golf III 1997 Golf IV 2003 Golf V
2002 VW Touareg
VW L 1
1994 Smart
1998 Smart Cabrio
1 9 1 3 F o r d T
1 9 3 3 D y m a x i o n C a r
1 9 3 5 V W K ä f e r
1 9 5 2 B M W I s e t t a 1 9 6 0 F i a t 5 0 0
1 9 5 2 M e s s e r s c h m i t t K a b i n e n r o l l e r
1976 VW Passat
1954 Volvo P 1800
1940 Landcruiser
1949 VW Bulli1956 F iat 600 Multipla
1984 R enault E space
2002 Porsche Cayenne
1 8 8 6 K a r l B e n z P a t e n t M o t o r w a g e n
2000 Smart Coupe
1920 Army Jeep GPW
1963 Porsche 911
1968 F iat 850 S port S pider
1995 Alfa R omeo GTV
1974 VW T 1
1995 VW S haran
1979 Hummer
1962 VW 1500/1600
1965 VW 1500/1600
2002 Maybach2002 Phaeton
1975 Polo
1990 R enault R 2
1 9 7 9 G o l f I C a b r i o l e t
R o v e r S t r e e t w i s e
1978 VW Iltis
1965 Audi N
1994 MB A-K lasse
1993 Golf III Variant 1997 Polo III Variant
1995 Polo Caddy
1 9 4 8 V e s p a A P E
1 9 9 5 P o l o C a d d y
2000 MB E 230
1970 Audi 100 Coupe S
2004 BMW 1er1996 Alfa S portswagon
2 0 0 1 N e w B e e t l e C a b r i o 1949 Käfer Cabrio
2003 Porsche Carrera GT
2001 Bugatti Veyron 16.4
2003 Porsche GT 2
Clemens Weisshaar and Reed Kram for 2003
AUTOMOTIVE TYPOLOGIES TREE
Throughout the history of automotive design values have always been generated by the invention of new typolo-gies rather than by means of styling.
This diagramme puts landmark designs into relation with each other and over time.
Economical Prosperity is translated in a wealth of new typologies - after WW2 and the oil crisis of the 70ies
Constant crossbreeding leads to mutant typologies.
Typology innovations favour the inventors and have a strong impact on their bottom line.
©
Rennwagen
Sportwagen
Roadster
CabrioSpiderTransporter
Pick-UpMusclecars
Off-Road KombiKombiKombi-Coupe
Coupe
Stufenheck-LimousineCabrio
Fließheck
Fließheck-Kleinwagen
Stufenheck
Kleinwagen
Stadtauto - Cabrio/Faltdach
StadtautoMikrocar
Luxus Limousine
Kleinwagen-Kastenwagen
Kleinwagen-Pick UpKleinwagen-Jeep/Cabrio
Fließheck-Van
Sportwagen Kombi Off-Road
Microbus
SUV
BMW C1
Kleinwagen Cabrio
MPV
Van
Jeep
Motorrad Transporter
Kleinwagen-Kombi
Stadtauto - Coupe
Supersportautos
1 8 9 0 1 9 0 0 1 8 8 0 1 9 1 0 1 9 2 0 1 9 3 0 1 9 4 0 1 9 5 0 1 9 6 0 1 9 7 0 1 9 8 0 1 9 9 0 2 0 0 0
1 9 9 0 G o l f I I C o u n t r y
U n o P i c k U p 2 0 0 2 C i t r o e n C 3 P l u r i e l
1 9 8 6 P a n d a 4 x 4
A m p h i b i e n a u t o s
N S U Z w e i t a k t e r
1969 VW 181 Kübelwagen
1974 Golf I 1983 Golf II 1991 Golf III 1997 Golf IV 2003 Golf V
2002 VW Touareg
VW L 1
1994 Smart
1998 Smart Cabrio
1 9 1 3 F o r d T
1 9 3 3 D y m a x i o n C a r
1 9 3 5 V W K ä f e r
1 9 5 2 B M W I s e t t a 1 9 6 0 F i a t 5 0 0
1 9 5 2 M e s s e r s c h m i t t K a b i n e n r o l l e r
1976 VW Passat
1954 Volvo P 1800
1940 Landcruiser
1949 VW Bulli1956 F iat 600 Multipla
1984 R enault E space
2002 Porsche Cayenne
1 8 8 6 K a r l B e n z P a t e n t M o t o r w a g e n
2000 Smart Coupe
1920 Army Jeep GPW
1963 Porsche 911
1968 F iat 850 S port S pider
1995 Alfa R omeo GTV
1974 VW T 1
1995 VW S haran
1979 Hummer
1962 VW 1500/1600
1965 VW 1500/1600
2002 Maybach2002 Phaeton
1975 Polo
1990 R enault R 2
1 9 7 9 G o l f I C a b r i o l e t
R o v e r S t r e e t w i s e
1978 VW Iltis
1965 Audi N
1994 MB A-K lasse
1993 Golf III Variant 1997 Polo III Variant
1995 Polo Caddy
1 9 4 8 V e s p a A P E
1 9 9 5 P o l o C a d d y
2000 MB E 230
1970 Audi 100 Coupe S
2004 BMW 1er1996 Alfa S portswagon
2 0 0 1 N e w B e e t l e C a b r i o 1949 Käfer Cabrio
2003 Porsche Carrera GT
2001 Bugatti Veyron 16.4
2003 Porsche GT 2
Clemens Weisshaar and Reed Kram for 2003
AUTOMOTIVE TYPOLOGIES TREE
Throughout the history of automotive design values have always been generated by the invention of new typolo-gies rather than by means of styling.
This diagramme puts landmark designs into relation with each other and over time.
Economical Prosperity is translated in a wealth of new typologies - after WW2 and the oil crisis of the 70ies
Constant crossbreeding leads to mutant typologies.
Typology innovations favour the inventors and have a strong impact on their bottom line.
©
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11PrEMio gianni Mazzocchi 2011
PROJECT :
DRAWING:VERSION:SCALE:DATE:DRAWN:DESIGN:©:
PREMIO GIANNI MAZZOCCHI2011
ELEVATIONSV 031 : 2 at DIN A310.01.2011cwClemens Weisshaar & Reed KramKRAM/WEISSHAAR AB
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12PrEMio gianni Mazzocchi 2011
PROJECT :
DRAWING:VERSION:SCALE:DATE:DRAWN:DESIGN:©:
PREMIO GIANNI MAZZOCCHI2011
ELEVATIONSV 031 : 2,5 at DIN A310.01.2011cwClemens Weisshaar & Reed KramKRAM/WEISSHAAR AB
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13PrEMio gianni Mazzocchi 2011
PROJECT :
DRAWING:VERSION:SCALE:DATE:DRAWN:DESIGN:©:
PREMIO GIANNI MAZZOCCHI2011
CARS AUTOSV 031 : 1 at DIN A310.01.2011cwClemens Weisshaar & Reed KramKRAM/WEISSHAAR AB
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14PrEMio gianni Mazzocchi 2011
viElEn dank an allE MitwirkEndEn:
clEMEns wEisshaar und svEn knobling
thoMas orthrüdigEr roschErolivEr bachMannMario EckErtsEbastian EyErkaufErtobias barth