OVERVIEW OF E-COMMERCE IN THE MIDDLE EAST
By Mohammad Hijazi
@mhijazi
@mhijazi
WHAT IS E-COMMERCE?
E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet.
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INCENTIVES TO BUY ONLINE
Comparison shopping
Wider selection
Better prices
Reviews from other shoppers
Saving effort & time
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MENA E-COMMERCE MARKET
Source: Paypal
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E-COMMERCE PENETRATION IN KEY COUNTRIES
Source: ipsos
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E-COMMERCE POPULARITY IN THE REGION
Source: ipsos
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TOP E-COMMERCE WEBSITES (RANKED BASED ON AVG. MONTHLY INTERNET REACH)
Source: ipsos
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TOP PRODUCTS PURCHASED ONLINE
Source: ipsos
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MENA E-COMMERCE MARKET
Source: Paypal
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WHERE ARE THEY MAKING THEIR PURCHASES FROM?
Source: Paypal
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PAYMENT METHODS
Source: Paypal
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STUDY IN LEBANON
44%
56%
ARE YOU GENERALLY AFRAID OF BUYING ONLINE?
Yes
No
Source: Cloud961
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STUDY IN LEBANON
16%
21%
46%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Very often
Moderately often
Not very often
Never
HOW OFTEN DO YOU PURCHASE ONLINE?
Source: Cloud961
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STUDY IN LEBANON
10%
50%
40%
0%
10%
20%
30%
40%
50%
60%
Local International Both
SOURCE OF GOODS
7%
19%
37%
22%22%
47%
16%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
+ + + 0 -
CONFIDENCE
Local International
Source: Cloud961
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STUDY IN LEBANON
Security of the website24%
Fraud18%
Shipping costs18%
Taxes11%
Condition of the product15%
Not meeting expectations14%
FACTORS THAT DETER USERS FROM BUYING ONLINE
Source: Cloud961
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WEBSITE SECURITY IN LEBANON
Hacker was easily able to:Get free plane tickets from Middle East Airlines (MEA), only one that responded to hacker’s warning
Get free movie tickets from VOX and Grand Cinemas
Change user type to “administrator” on Scoopcity
Download Maguy Farah’s book for free
Hacking Bank Audi’s Online Payment (used by most companies in Lebanon)
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SOCIAL E-COMMERCE
On Facebook
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SOCIAL E-COMMERCE
On Instagram
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SOCIAL E-COMMERCE
On Pinterest
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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEFits.me introduces a virtual fitting room where users enter their exact measurements and get the feeling of how the clothes will look on them.
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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEOn Qvit.com, users can create an avatar that has the exact same body as them and then try on clothes.
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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEGlasses.com app on smartphones allows users to create a 3D version of themselves and try up to 4 pair of glasses simultaneously and compare them.
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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEIKEA designed an application that allows users to virtually place a piece of furniture in their room.
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EZSTORE.ME ARE TRYING TO BUILD SELLER’S TRUST FOR E-COMMERCE
http://www.youtube.com/watch?v=DE3-2zmpAto
THIS PRESENTATION WAS MADE POSSIBLE DUE TO RESEARCH BY
• Armen Bakkalian
• Maria Frangieh
• Mira Noueihed
• Nadim Frenn
• Vana Kelzy
