“Connecting brands with the right customer, time
and place”
A location based
engagement network with unparalleled
targeting and data
beacons do nothing by themselves
a real example in the wild
The user experienceThe user experience
The consumer has enabled app on their
handset
1
App engages the consumer as they enter the store
2
Consumer uses offer at the point of sale
3
The 12 principlesThe 12 principles
Simple
It all starts with a clear
message
RewardingEvery
interaction has to be a value
exchange
Purposeful
Don’t ever engage without real
focus
Push Not Pull
Consumers will not hunt for your marketing
Contextual
Proximity is key, but keep it
human
Easy
Don’t ask the consumer to do
anything
Personal
Location is not enough, need to act on profile
Honesty
Be clear about what you are
doing
Complementary
Aide real-world interactions
Enthusiasm
Don’t over-do it, less is more
Measure
Keep and use all data points - beacons prove
ROI
Delightful
Something people
want to play with
1 2 3 4
5 6 7 8
9 10 11 12
beacons enable a journey
App engages consumer with an offer as they enter
Exclusive content can be made available when in range
Content surfaced based upon proximity
and dwell
Loyalty, collection or
payments triggered at
POS
1
2
3
4
What is possible
8
performance to date
dormant app users turn active
x4 increase in under 4 weeksengagement rates
increasex14 increase compared to SMS, email and
social
redemption rates increase
x19 increase compared to paper coupons
app churn decreases50% reduction in app deletions