MODEL COLLEGE
T.Y. B.M.S
TOPIC : OWN BUSINESS
IDEA.
Group members
Sr. no. Name Roll no.
1 Ashwini 08
2 Reshma 16
3 Kajal 30
4 Pooja 41
5 Mitali 48
MISSION & VISION
Mission“To be the best Cafe chain by offering a
world class coffee experience at affordable prices.”
Vision“To make well known coffee shop of the
city.”
PROFILE
•Shop name : Caffe Cottage •Product : Food & Beverages•Location : Dombivli •Land : 1500 sq.ft•Labour : 6-7•Cost of Project : 30,00,000
CAPITAL STRUCTURE
Total investment
30,00,000
Own fund20,00,000
Borrowed fund
10,00,000
7 P’S OF MARKETING
• Product • Price• Place• Promotion• People• Process• Physical evidence
Product
• Food• Beverages
Price
• Price ranges from 20-200.• Pricing strategy – penetration pricing
Place
• Location – Dombivli .• Target customers.• Future locations.
Promotion
• Pamphlets.• Hoardings.• Online promotions.• Special offers.• Discount to college student
People
Contact people• Managers• Waiters• Sweepers• WatchmanNon contact• Cooks, chefs etc…
Process
Customer entry Customer sees the menu
Customer place an order
Order gets ready
Waiter serves the orderMake a bill
Payment of bill
Physical evidence
• Logo• Dress code• Ambience• Colours• Appearance
SWOT ANALYSIS
Strengths• Ensure quality of product• Focusing on customer tastes and
preferences• Pricing policy• Convenient area• Friendly environment
Weakness
• Existing competitors• Limited range of coffee• Difficult to maintain
Opportunities
• Introduce online/ telephone order system
• Developing new product and services in future
Threats
• Competition• Changing customer needs• Government rules and regulation
Competitors
Direct competitors • Barista• Café mocha• Costa coffeeIndirect competitions• McDonalds, pizza hut etc…
THANK YOU