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P RAJAGOPAL
Founder, Hotel Saravana Bhavan
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Early Life
Birth - 1947 ,Punnaiyadi
Father onion farmer Odd jobs cleaner, attendant
Chennai 1961
First shop - K.K.Nagar in 1968 Fallout
Murugan Stores
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Family
Two wives
First wife - Valli Second wife - Krithika
Two sons-Shiva Kumar and Saravanan
Shiva Kumar - human trafficking case,November 2008
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P. Rajagopal
The Entrepreneur
Remark by an employee
Kamatchi Bhavan Partner Ganapathy
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How HSB became successful
The first 5 months
Extra capital The 6th month
USP No compromise on quality at any cost
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Other Factors
Employee hygiene and cleanliness
Customers suggestions/complaints Constant experimentation
Constant consultations with food specialists
Innovations - banana leaf on plate
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Phenomenal Growth and Accolades
South India 25 outlets, North India 2
outlets, Abroad 30 outlets 1.2 lakh customers daily1
Earnings around 1 crore daily1
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Awards2
- Premis Bersih - Malaysia- The Best Restaurant for the Year 2006 - Muscat- Award for the sake of honour to Shri P. Raja Gopal - conferred by
The Rotary Club of Madras in the year 1993.- Best Employer-Employee Relationship Award to
Shri P. Raja Gopal - conferred by The Rotary Club of Madras, ChennaiPatna in the year 1996.- Uzhaippal Uyarntha Sathanaiyalar Viruthu - given by Adayar AnandaBhavan on 09-09-2005- Best Achiever Award - given by Mr.A.C.Muthaiah on 12-10-2001
- Best Achiever Periyar Award - Mr.K.Veeramani, GeneralSecretary, ThiravidarKazhakam on 30-04-1994- Silver Jubilee Achiever Award - given by TamilnaduHotels Association on 07-01-2006
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Formula for success
Tripod approachEmployees, customersand product3
Food taste and hygiene
Excellent variety in menu2
Quality Management System Constant updating of menu
Constant workforce motivation
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Formula for Success
Staff - neatly dressed in uniforms
Courteousness Job security to employees
Increased pay substantially
Accomodation for employees families
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Formula for success
Annual grants to visit families in villages
Paid for employees childrens education New clothes to employees during Pongal
LIC Policy premiums for employees
Medical Insurance Scheme under EmployeeState Insurance Scheme
Vehicles, according to position in Hotel
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Formula for Success
Mani Ammal Marriage Scheme
Help to parents of employees
Foreign training Training in other Indian cities
Rajagopal says3, As we give these facilities to ouremployees, they have a zest in their lives and a confidencein their futuremany come seeking jobs to ustheir basic
problems in life being solved, they are able to work withdedication.It is no exaggeration to say that because wehave workers with us who are dedicated and devoted,Saravana Bhavan has grown from strength to strength.
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Diversification
Fast Food, Take Away, Home Delivery and
Outdoor Catering2
Bakery & Confectionary (Fresh Bakes)
Ice creams (Saravanaa Dairy Rich IceCream)
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Personal Characteristics
Visionary
Philanthropist
Shrewd businessman Hard worker
Says Rajagopal3My profession is business..Business isone of societys activities.if society will prosper, mybusiness will prospermy goal is not simply to get profit
from my business.. there should be honesty and justice inmy businessout of my earnings, I should help others tothe extent that I can. That is why we dont throw away anyleftovers in the kitchen.. we distribute it everyday amongthe poor.
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Downfall
Power corrupts..
Gave in to his amoral instincts In jail for murder.2
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References
1. Pushpa Iyengar, April 06, 2009, NemesisOn His Platter,http://www.outlookindia.com/article.aspx?240156
2. http://www.saravanabhavan.com/restaurants.php
3. Naresh Kumar,To Serve With Love,http://www.dharenchadha.com/articles8.htm
http://www.outlookindia.com/article.aspx?240156http://www.outlookindia.com/article.aspx?240156http://www.saravanabhavan.com/restaurants.phphttp://www.saravanabhavan.com/restaurants.phphttp://www.saravanabhavan.com/restaurants.phphttp://www.saravanabhavan.com/restaurants.phphttp://www.outlookindia.com/article.aspx?240156http://www.outlookindia.com/article.aspx?2401568/3/2019 P Rajagopal
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THANK YOU