APPROX SIZE_33.125"(841.375mm)(W) x 14.875"(377.825mm) (H) x 4"(101.6mm) (D)
“PORTFOLIO” corrugate box solution with label printed on the box.
Shadows added to simulate a window with an insert.
“PORTFOLIO” corrugate box solution with label printed on the box.
Flap snaps to back for storage solution.
“PLASTIC” HANDLE “PLASTIC” HANDLE
COLORS: FONTS:Client: Toys“R”Us
File Name: FAO_BigPiano_Corrugate_V1.ai
Application: Adobe Illustrator CS3
Description: FAO Big Piano “Portfolio” Corrugate Solution
Digital Design Mechanical Layout Printer’s die:
SUPPLIER IS RESPONSIBLE FOR CHECKING WORKING DRAWINGS BEFORE PLATES ARE MADE FOR ACCURACY IN MEASUREMENTS, PLATE TOLERANCE REQUIREMENTS, REGISTRATION AND CONSTRUCTION DETAILING. ANY CHANGES MADE TO SUIT PRODUCTION REQUIREMENTS SHOULD BE APPROVED BY BOTH THE CLIENT AND DESIGNER. COLOR PROOFS SHOULD BE SUBMITTED TO CLIENT AND DESIGNER. ALL COPY SHOULD BE PROOFREAD BY CLIENT AND LEGAL REQUIREMENTS CHECKED BY CLIENT’S LEGAL DEPARTMENT.
Pompei Family
Helvetica FamilyFAO_Red (Pantone 186 C)
FAO_Silver (Pantone 877 C)
©2010 Geoffrey, LLC
FAO_Grey (Pantone 425 C)NOTE: REPLACES BLACK PLATE
CYAN
MAGENTA
YELLOW
STOCK & FINISH:300gsm + E-FLUTE
BRIGHT WHITE
HIGH GLOSS UV COATING
Created by
TRU
Date: 09/24/10
One Geoffrey Way,Wayne, NJ 07480tel. 973-617-3500toysrus.com
NOTE: THE DIGITAL FILE’S ARTWORK IS 100% ACTUAL SIZE
button
snap in buttonsnap in button
This illustration shows “Graphics” printed on the box. Cost effective.Also create window die cut effects around the “Graphics”
“Graphics goes on this box” 4 color,with window die cut effects around the “Graphics”
New Pattern Logo Goes here
New Classic Logo Goes here
This illustration shows Back side
“PLASTIC” HANDLE
APPROX SIZE_33.25”(844.5mm)(W) x 15”(381mm) (H) x 4”(101.6mm) (D)(PRINT WITH NEW BACKGROUND PATTERN ART)
FRONT PANEL 33.25” (844.5mm) x 15” (381mm)
PLASTIC HANDLE.Optional Silver Color match to FAO Grey or Silver Pantone
Die cut for plastic handle
button
PLASTIC HANDLE.Optional Silver Color match to FAO Grey
6” (152mm)
2” (53mm)
Front Side & Front Panel
This Front Flap fold over and snap on the back panel
Back Side
This dotted line shows the placement of front panel
BACK PANEL 33.25” (844.5mm) x 15” (381mm)
28.6” (728.2mm)
9.7” (246.6mm)
Style & New Packaging Segmentation Guidelines
2011
1
WELCOME
This guide provides you with the tools needed to properly segment products using
the refreshed Fast Lane packaging look. It should be used as an addendum to the
Fast Lane Style & Packaging Guidelines. In addition, it will help your product
coordinate with other Fast Lane branded products and to heighten impact at retail,
ensure visual consistency, grow brand awareness and increase your sales.
This style guide has been designed to be user-friendly and to ensure visual
consistency across all brand segments—all for maximum impact. It is important
that these guidelines are followed as closely as possible to minimize the need
for corrections and maximize production speed.
Packaging Design & Development Department will provide artwork on Master DVD.
All artwork MUST be created in Adobe Illustrator & Adobe Photoshop
(not in Quark Xpress).
NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011There are (3) Three FL segments that are receiving this color bar treatment. Lights & Sounds, Construction & Farming. The segment logo must always reside in the upper-left-hand corner, and the color bar on the right-hand side (see below). Please refer to the color swatches for each segment (see right).
2
COLOR GUIDENCE
• Artwork supplied on Master DVD
Lights & Sounds
Farms
Construction
3
• Artwork supplied on Master DVD
15"
8"
See sizing chart for applicable width2" (25%)
(25% of the Total Box Height)
6" (75%)
Bar width may vary according to
package & product placement
Point of arrow is placed at 25% of the total height of the front panel. The 25% unit is measured down from the
top of the panel as illustrated above.
Effects applied on the left side only.
PACKAGESIZE
PACKAGE HEIGHT COLOR BAR WIDTH
Up to 6" 1.5"SMALL
6" to 12" 1.75"MEDIUM
12" and Up 2"LARGE
Sh
ow
s Ble
ed
COLOR BAR SIZE CHART
• This illustration shows Light & Sounds segment only but applies to all segments.
COLOR BAR PLACEMENT ON VARIOUS PACKAGES
NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011This illustration shows the placement of the color bar on Mid-sized packaging.
4
NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
15"
2" Width
8"
2" (25%)
6" (75%)
(25% of the Total Box Height)
Sh
ow
s Ble
ed
Bar width may vary according to package & product placement
• This illustration shows Light & Sounds segment only but applies to all segments.
GUIDELINE FOR COLOR BAR PLACEMENT
EXAMPLE: Proper placement of the color bar on a package.
This illustration shows the placement of the color bar on Mid-sized packaging.
NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
5 • Artwork supplied on Master DVD
COLOR BAR PLACEMENT ON THE VARIOUS PACKAGES
This illustration shows the placement of the Color Bar on Smaller-Size packaging.
15.35"
4.5"
1.125" (25%)
3.375" (75%)"
(25% of the Total Box Height)
Sh
ow
s Ble
ed
Bar width may vary according to
package & product placement
1.5" Width
• This illustration shows Light & Sounds segment only but applies to all segments.
EXAMPLE: Proper placement of the color bar on a package.
NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
6
Sh
ow
s Ble
ed
Step 2: Align left edge with Front Color Bar
Step 1: Place Artwork provided on the DVD
Step 2
Fron
t Co
lor B
ar
Step 1Step 3: Crop according to layout
Sh
ow
s Ble
ed
TOP COLOR BAR PLACEMENT
• This illustration shows Light & Sounds segment only but applies to all segments.
NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
7
• Artwork supplied on Master DVD
TOP COLOR BAR PLACEMENT
• This illustration shows light & sounds segment only but applies to all segments.
This illustration shows the placement of the Top Color Bar on FL packaging.
PMS 165 C PMS BLACK C
Designer: Don Chowdhury | File name: HomeDepot_Burst_LightSound_V2.ai
Lights&
sounds!1con luce sonidos!
Lights&
sounds!1con luce sonidos!
Lights&sounds!
Lights&sounds!
Lights&
sounds!1con luce sonidos!
Lights&
sounds!1con luce sonidos!
1con luce sonidos!
Lights&
sounds!1con luce sonidos!
Lights&
sounds!1con luce sonidos!
Lights&
sounds!1con luce sonidos!
Lights&
sounds!1con luce sonidos!
Style & Package – Guidelines–
1
Welcome & Table of Contents
Table of Contents:
Toys-R-us | Welcome & Table of Contents 1
Toys-R-us | Logo & Description/Usage 2
Toys-R-us | Logo & Color Guideline 3
Toys-R-us | Logo & Black/White Guideline 4
Toys-R-us | Logo & Color Variations & Size Restrictions 5
Toys-R-us | Corporate Typefaces 6
Toys-R-us | Star Graphics Usage 7
Corporate Branding GuidelinesThis booklet will provide you with all of the branding guidelines of Toys-R-us®.These guidelines should be adhered to at all times to maintain the strong Corporate ID that we have developed. This Corporate Branding Guideline booklet will provide all design work associated with Toys-R-us® with the consistency that is required to re in force our strong Identity.
2
Logo | Description/Usage
Although its primary function is to identify our company, the colorful and playful TOYS“R”US logotype has also become synonymous with fun and joy to kids of all ages around the world. The TOYS“R”US logotype is a unique piece of artwork and must never be altered in any way without prior authorization from the TOYS“R”US please contact Creative Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039
Note: The TOYS“R”US logotype is a unique piece of artwork and must never be altered and/or re-created.
3
m100,y50 m60,y100 c60,y100 PMC 2728 C
PMC 2728 C
Logo & Color Guideline
Toys-R-us logo & Background Color Guideline requirements. There are (3) Three process Toys-R-us color treatment & one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol. See below.
Toys-R-us logo without Blue Background There are (3) Three process Toys-R-us color treatment and one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol color need to be PMS 2728 C. See below.
CMYK GUIDELINE: 4 Color Process
Toys-R-us® Red: Magenta=100, Yellow=50
Toys-R-us® Orange: Magenta=60, Yellow=100
Toys-R-us® Green: Cyan=60, Yellow=100
In order to maintain a consistent brand image for Toys-R-us on a Local, national and global basis, it’s important to adhere to the style guidelines for Primary Color Formulas as stated here. Any Question or concern please contact Creative Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039
TRU Red pms 206 cb0044 m100 y50 r:203 g:0 b:68
TRU Orange pms 1505 f f6e00 m60 y100 r:255 g:110 b:0
TRU Green pms 368 69be28 c60 y100 r:105 g:190 b:40
TRU Blue pms 2728 0f4dbc c100 m65 r:15 g:77 b:188
4-Color Process RGBPantoneColor HTML
Toys-R-us®
– Color Guide –
K100 White PMC BLACK C
4
Logo & Black/White Guideline
Toys-R-us Black & White logo Guideline requirements. There is One (1) Color K=100 or one (1) Spot color PMS Black Coated requirement. Toys-R-us Logo must always reside with registered symbol. See below.
0.025”
Toys-R-us® registered symbol placement for non background logo.
One Color, Black One Color, TRU Blue Multi-Color (Spot PMS or Process)
Reverse-Out White from Black Reverse-Out White from TRU Blue Multi-Color (Spot PMS or Process) on TRU Blue
A minimum size restriction applies to all TOYS“R”US logotypes regardless of color. On rare occasions, the TOYS“R”US logotype may need to be reproduced smaller than the size stated here. For prior authorization, contact the TOYS“R”US Creative Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039
1 inch, 6 picas or 26mm
To protect its integrity, legibility, and impact, the TOYS“R”US logotype depicted on this page is the minimum reproduction size allowed in which it remains legible.
5
Logo | Color Variations & Size Restrictions
These are the recommended color options for the TOYS“R”US logotype. Use the Multi-Color version when and wherever possible. The one-color logo may be reproduced in Black or TRU Blue when budget constraints do not allow for the Multi-Color version. Substrate/background colors often vary, so use an appropriate option that offers the best contrast. Never use the Multi-Color logotype without its white outline on any colored background. Never alter or change any of these colors.
Digital art for these logotypes is enclosed on the accompanying DVD/CD in EPS and JPG formats.
6
Corporate Typefaces
Toys-R-us use main font families, ShagPS Lounge. For Price & Body Copy use Helvetica Neue family. For Caution/Legal copy use News Gothic BT.
ShagPS Lounge
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefg hi jk lmnopqrstuv w xyz1234567890?!#%&@{}() . , ; :
News Go th i c BT - Condensed
ABCDEFGHI JKLMNOPQRSTUVWXYZabcde fgh i j k lmnopqrs tuvwxyz1234567890? !#%&@{}() . , ; :
Helvetica Neue Family (Shown only 57 Condensed)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefgh i jk lmnopqrs tuvwxyz
1234567890
?!#%&@{} ( ) . , ; :
7
Stars Graphics Usage
Toys-R-us Stars Graphics Guideline requirements. Stars Graphics created at Illustrator Vector file. Stars Pattern are 100% Black, Transparency mode - Multiply, Opacity 35%. It must need to print overprint black on PMS 2728 C blue background. See below:
Stars Pattern are 100% Black,
Transparency mode - Multiply, Opacity 35%. It must need to print
overprint black on PMS 2728 C blue background.
8
Stars Graphics Placement
Stars Graphics Placement: Star Graphics should always place in the top of a right corner and Star Graphics should not go below center of the Packaging or any related design. See example below.
Front
Shows Center of a pacakaging
Shows Folding
Back
Front Packaging & related design requirements:
Star Graphics should always place in the top of a right corner and Star Graphics should not go below center of the Packaging or any related design. See attach example.
US $00.00
0+
CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child.
PRECAUCIÓN: Retira todas las etiquetas,los anclajes y las cintas de plástico antes de entregar el juguete al niño.
Toys“R”US and Design are marks of Geoffrey, LLC.,a subsidiary of Toys“R”Us, Inc.© 2010 Geoffrey, LLC.Made in ChinaDistributed in the United States byToys“R”Us, Inc., Wayne, NJ 07470
Part of the “R”US Family of Brands.Forma parte de la marca de familia “R”US.
www.toysrus.com0+
upc code
D AT E C O D E A R E AUS XXXXXX 94 MFR#XXXXX
Toys-R-us logo Hangtags: Shows various sizes HangTag using Toys-R-us corporate guideline.
PMS2728C
100M50Y
60C100Y
60M100Y
PPCoating
TRU Hang Tags – PRINTS 4 COLORSColors: CMY - 3 Color Process + 1 Spot ColorPaper: 400 gsm double side coated white cardFinishing: PP coating both sides
Age+ symbol goes in Orange box with KO ShagPS Lounge typeface.
Price: KO Helvetica Neue 65 Medium typeface.
Hang Tag Hole: Size vary from smaller to Large Hang Tag design.
CAUTION: News Gothic BT–KO TYPEFACE WITH PMS BLUE BACKGROUND
LEGAL: ShagPS Lounge–KO TYPEFACE WITH PMS BLUE BACKGROUND
Age+ symbol goes in Orange box & Web Address–KO ShagPS Lounge typeface.
UPC Bar Code will print in blue. “Date Code Area” must go above UPC Code.
10
Hang Tags
Toys-R-us logo & Background Color Guideline requirements. There are (3) Three process Toys-R-us color treatment & one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol.
Toys-R-us logo Hangtags: Shows various sizes HangTag using Toys-R-us corporate guideline.
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CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child.
PRECAUCIÓN: Retira todas las etiquetas, los anclajes y las cintas de plástico antes de entregar el juguete al niño.
Toys“R”US and Design are marks of Geoffrey, LLC.,a subsidiary of Toys“R”Us, Inc.© 2010 Geoffrey, LLC.Made in ChinaDistributed in the United Statesby Toys“R”Us, Inc., Wayne, NJ 07470
Part of the “R”US Family of Brands.Forma parte de la marca defamilia “R”US.
www.toysrus.com0+
US XXXXXX 94 X MFR#XXXXX
US $00.00
0+
US $00.00
0+
CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child.
PRECAUCIÓN: Retira todas las etiquetas,los anclajes y las cintas de plástico antes de entregar el juguete al niño.
Toys“R”US and Design are marks of Geoffrey, LLC.,a subsidiary of Toys“R”Us, Inc.© 2010 Geoffrey, LLC.Made in ChinaDistributed in the United States byToys“R”Us, Inc., Wayne, NJ 07470
Part of the “R”US Family of Brands.Forma parte de la marca de familia “R”US.
www.toysrus.com0+
TR-Small_0" to 14"_Front
TR-Large_Jumbo_Front TR-Large_Jumbo_Back
TR-Small_0" to 14"_Back
TR-S
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upc code
D AT E C O D E A R E A
upc code
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Star Pattern: 100K-Opacity 35%-Multiply
Dropshadow around photo: 100K-Opacity 100%-Multiply-Guassian Blur set at 8
Dropshadow around burst: 100K-Opacity 75%-Multiply PMS2728C
100M50Y
60C100Y
60M100Y
PPCoating
TRU Hang Tags – PRINTS 4 COLORSColors: CMY - 3 Color Process + 1 Spot ColorPaper: 400 gsm double side coated white cardFinishing: PP coating both sides
PMS2728C
100M50Y
60C100Y
60M100Y
60M100Y
PPCoating
TRU Packages with Photography –y PRINTS 5 COLORSColors: CMYK - 4 Color Process + 1 Spot ColorPaper: 400 gsm double side coated white cardFinishing: PP coating both sides
Color Palette without Photography Color Palette with Photography
TR_Wet Proof_FIN3/C Process + PMS 2728C without Photo4/C Process + PMS 2728C with Photo
US XXXXXX 94 MFR#XXXXX
US
X
XX
XX
X 9
4 M
FR
#X
XX
XX
US XXXXXX 94 MFR#XXXXX
11
Hang Tags