Google Adwords Match Types
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Paid Search
Keywords .
Ads
Landing Pages
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Google Grants
• Paid search stipend available to 501(c)(3) organizations
• Restrictions– $10,000 monthly (or $330 per day)–Maximum CPC of $1.00– Keyword Campaigns only– Text Ads only– Ads only appear on Google.com
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Match Types
Example: tampa food bank
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Broad Match
• tampa food bank– Show ad if any word in the phrase is
searched
• Broad Match will show:– tampa food bank– tampa food truck– tampa toy store– food in tampa– tampa bank
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Phrase Match
• “tampa food bank”– Show ad when the phrase and close variants
are searched
• Phrase Match will show:– tampa food bank– tampa food bank directions– tampa food bank donations– tampa bay food bank– south tampa food bank
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Exact Match
• [tampa food bank]– Show ad only when the phrase is
searched
• Exact Match will show:– tampa food bank
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Modified Broad Match
• tampa +food +bank– Show ad when words noted with a “+” are
searched
• Modified Broad Match will show:– tampa food bank– clearwater food bank– food bank volunteering– food bank locator– food bank of florida
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Match Types
Broad Match
Modified +Broad +Match
“Phrase Match”
[Exact Match]
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Applying Match Types
• Augment Existing Keyword List– Implement Match Types
• Utilize Jumbo Keyword– Applies match types– http://jumbokeyword.com
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Thank You
• Chris Sietsema• c
• 480.570.1636