RadioYearly Report 2012 - 2013
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
Trend Analysis2012- 2013
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities
Share in Millions
Trend Analysis2012- 2013
Based on 28 Radio Stations in 6 Cities
Share in Minutes
Trend Analysis2012- 2013
Based on 28 Radio Stations in 6 Cities
QUARTER WISESHAREAdvertising in Minutes
Top 15 CategoriesAdvertising in Minutes
Top 15 AdvertisersAdvertising in Minutes
Top 15 BrandsAdvertising in Minutes
CITY WISE SHARE%Share of Advertising
2013
FM Channels ShareAdvertising in Minutes
• Total Minutes of Advertising decreased by -12% in 2013 as compared to last year.
Average Nos. of Ads / Day
2013
An average of 1,699 ads were aired in Karachi on FM stations per day
THE ENDTHE END
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